- Creamer To Succeed Kerr As Arbitron Chief
MediaDailyNews, Joe Mandese - Friday, December 14, 2012
Media researcher Arbitron has promoted Sean Creamer to president-CEO, effective Jan. ...
- Katz Launches "Ad Sales Ops" Unit For Television Stations
MediaDailyNews, Joe Mandese - Thursday, December 13, 2012
Katz Television Group announced the formation of a new "Ad Sales Operation ...
- Nielsen Backs Start-Up That Will Back Marketing Tech Start-ups
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2012
Marketing and media research giant Nielsen is hedging its bets and backi ...
- Aegis Names General Counsel Zinger A 'Global Executive'
MediaDailyNews, Joe Mandese - Thursday, December 13, 2012
On the eve of its proposed merger with Dentsu, Aegis Group th ...
- Nielsen Consolidates Board, Private Equity Firms Still In Control
MediaDailyNews, Joe Mandese - Thursday, December 13, 2012
Nielsen, the publicly traded media and marketing research giant whose shares a ...
- Mail Online Taps CBS' Sutton, Vizu's O'Neal To Head U.S. Efforts
Online Media Daily, Joe Mandese - Thursday, December 13, 2012
U.K.-based newspaper Web site Mail Online has tapped two U.S. digital med ...
- Want Another View Of Consumer Confidence, Check Out This Index
Raw, Joe Mandese - Thursday, December 13, 2012
Affluent shoppers are 15% more likely to make an online purchase acro ...
- #Avails: Yes, Now You Can Buy Hashtags Too
Online Media Daily, Joe Mandese - Wednesday, December 12, 2012
In a surprising development for the burgeoning real-time media marketplace, advertisers a ...
- Katz Launches "Ad Sales Ops" Unit For Television Stations
Raw, Joe Mandese - Wednesday, December 12, 2012
Taking a page out of the online ad sales industry, and signali ...
- Mail Online Taps CBS' Sutton, Vizu's O'Neal To Head U.S. Efforts
Raw, Joe Mandese - Wednesday, December 12, 2012
U.K.-based newspaper website Mail Online has tapped two U.S. digital medai ve ...
- Mail Online Taps CBS' Sutton, Vizu's O'Neal To Head U.S. Efforts
Raw, Joe Mandese - Wednesday, December 12, 2012
U.K.-based newspaper website Mail Online has tapped two U.S. digital medai ve ...
- Advertising.com Taps 33Across' Kline As CMO
Raw, Joe Mandese - Wednesday, December 12, 2012
AOL's Advertising.com Group has hired Allie Savarino Kline as CMO. Kline, w ...
- Why Horizon Tapped Ipsos' Olson
MediaDailyNews, Joe Mandese - Tuesday, December 11, 2012
Horizon Media has hired Kirk Olson as director of the TrendSights compone ...
- MEC Taps Mindshare's Baker, Brady To Service Colgate
MediaDailyNews, Joe Mandese - Tuesday, December 11, 2012
GroupM's MEC unit has hired two executives to work on Red Fu ...
- Like Two Peas In An Ad Pod, RTB Platform Turns Brands Into Networks For Other Brands
MAD Boston, Joe Mandese - Friday, December 7, 2012
In a surprising twist to the online ad network business, retail bran ...
- Agency of the Year: Gold -- Digitas
MAD Boston, Joe Mandese - Friday, December 7, 2012
On Monday, Feb. 27th, when a race car veered off course a ...
- Harris Divests 'Buy/Sell' Unit, Adds New Twist To Madison Avenue's Back Office
MediaDailyNews, Joe Mandese - Friday, December 7, 2012
Madison Avenue's data supply chain took another turn Thursday as technology a ...
- Hearst Ups Swartz To President, Bennack Continues As CEO
MediaDailyNews, Joe Mandese - Wednesday, December 5, 2012
Hearst Corp. has named Steven Swartz president-COO. ...
- Spacebook: Marketers Liken Social Net's KPI To A Deep Space Probe
Online Media Daily, Joe Mandese - Thursday, December 6, 2012
In a revelation suggesting the rationale for advertising on Facebook is mo ...
- Barocci To Retire As ARF Chief, Search For Successor Begins Today
MediaDailyNews, Joe Mandese - Wednesday, December 5, 2012
Bob Barocci, the Madison Avenue vet who has overseen the ad industry ...
- Google Ventures Invests In Adelphic Mobile, Miner Joins Board
Online Media Daily, Joe Mandese - Tuesday, December 4, 2012
Adelphic Mobile, a start-up founded by former key players of Quattro a ...
- T3 Taps Mediabrands' Pomaro For 'Audience-Centric' Media
Online Media Daily, Joe Mandese - Tuesday, December 4, 2012
Austin-based independent T3 has named Greg Pomaro senior vice president-executive media direct ...
- R/GA Dials 1-800-Flowers' Marr For New 'Commerce' Role
Raw, Joe Mandese - Wednesday, December 5, 2012
Duke Marr has joined R/GA as managing director of commerce, and wi ...
- Publicis' Rosetta, IBM Team For Ambitious 'Commerce' Initiative
Raw, Joe Mandese - Wednesday, December 5, 2012
Commerce seems to be on the minds of cutting edge digital shop ...
- Doh! Canada!
Raw, Joe Mandese - Wednesday, December 5, 2012
Doh! Canadians have once again bested (U.S.) Amercians in an important med ...
- Mediasmith Promotes Fernandez To VP-Media Director
Raw, Joe Mandese - Wednesday, December 5, 2012
San Francisco digital media indie Mediasmith has promoted Griselda Fernandez to vi ...
- Hearst Ups Swartz To President, Bennack Continues As CEO
Raw, Joe Mandese - Wednesday, December 5, 2012
Hearst Corp. has named Steven Swartz president-COO. Frank A. Bennack, Jr., continu ...
- Industry Watchdog Audits Rentrak, First Step Toward TV Ratings Accreditation
MediaDailyNews, Joe Mandese - Monday, December 3, 2012
Nielsen TV ratings rival Rentrak this morning said the Media Rating Counc ...
- Like Two Peas In An Ad Pod, RTB Platform Turns Brands Into Networks For Other Brands
Online Media Daily, Joe Mandese - Monday, December 3, 2012
In a surprising twist to the online ad network business, retail bran ...
- Aggregate Knowledge Puts Its Money Where Facebook's Mouths Are, Guarantees New Targeting Platform
Online Media Daily, Joe Mandese - Monday, December 3, 2012
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertise ...