LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Data Reveals AI Clogging Networks, Could Slow Ad Serving in MediaDailyNews on 06/16/2026
  

  AI agents now do the work for advertisers and consumers on the same network that serves ads, where consumers research and make purchases.

• When AI Chatbots Become The Trusted News Source in Performance Marketing Insider on 06/16/2026
  

  When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.

• Google Ads, Platforms See Major Bidding Changes in MediaDailyNews on 06/15/2026
  

  Updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaigns, "Promotion Mode" in beta, and altering bidding target updates to better optimize for campaigns where budgets are controlled.

• Uber Advertising Extends Ads Across Meta, Google in MediaDailyNews on 06/15/2026
  

  The connected ad formats extend Uber's first-party ad and data signals beyond its own apps and across Meta and Google Shopping for the first time.

• Consumers Ready To Accept Ads For Free AI Services in Performance Marketing Insider on 06/15/2026
  

  As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services.

• Salesforce Acquires AI Customer Service Platform For $3.6B in MediaDailyNews on 06/15/2026
  

  Marketers buying ad media have begun to think about customer service as a way to improve their brand. Ads only generate attention. Customer service protects the media investment by converting that attention into long-term customers. Fin offers an AI agent capable of resolving issues through chat, email, WhatsApp, text message, phone, and Slack queries.

• LinkedIn Shares Data On Who Sees Creator Posts in Data & Programmatic Insider on 06/15/2026
  

  Marketers will begin to see LinkedIn's new metrics broken down by percentages to determine who viewed the content, based on whether they are in or out of the poster's network.

• Google Challenges Court Ruling Of False AI-Generated Claims in MediaDailyNews on 06/12/2026
  

  As brands scramble to identify and resolve AI-generated false claims, a German court has ruled Google is legally liable for false claims appearing in AI Overviews. The case will soon likely impact other AI platforms.

• Search Scooping Up Interest In NBA, World Cup in Performance Marketing Insider on 06/12/2026
  

  People are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data shows.

• Google Touts AI Search For World Cup Games in MediaDailyNews on 06/12/2026
  

  Google debuted a new multichannel campaign in the U.S., demonstrating how AI in search helps fans learn something new and explore the 2026 FIFA World Cup.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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