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STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Articles by Steve All articles by Steve

  • TV Anywhere...But The Desktop in MoBlog on 09/18/2014

    For A&E Networks -- and likely many others -- the mobile tipping point has arrived for video, with more people accessing streaming media from devices and set-top boxes than from the Web. As an entertainment platform, the desktop Web has always been a horrid experience that no one in the industry wanted to admit, even if consumers always knew it.

  • Target The Mobile Shopper With Clean, Consistent, Focused Approaches in Data and Targeting Insider on 09/16/2014

    When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its latest research. Respecting the user's time, space and situation are all critical.

  • My Car Won't Talk To Me in Mobile Insider on 09/16/2014

    The next great challenge for interface designers is the connected car audio system. Plagued with a limited interface and an overly ambitious agenda of features, these things feel like early-issue digital cameras or programmable calculators circa 1983.

  • iPhone 6 Breaks Apple Pre-Sale Record: 4 Million In 24 Hours in Mobile Marketing Daily on 09/16/2014

    It was a good and bad weekend for Apple. Pre-sales of the iPhone 6 line broke all previous records. At the same time, Apple's online ordering system broke repeatedly during an unprecedented rush to buy the larger and enhanced 2014 iPhone models.

  • Confidence in Measuring Mobile ROI/Cross-Platform Performance Still Shaky in MoBlog on 09/15/2014

    Marketers say they still can't measure the things they most value in mobile and cross-platform campaigns. At least one commissioned Forrester survey finds that the common narrative around mobile -- difficulty determining ROI -- is an operating principle among the buyers.

  • More Screen, More Media: iPhone Got Bigger Just In The Nick Of Time? in MoBlog on 09/11/2014

    SUV culture wins. After years of touting the superiority of elegant and diminutive, Apple embraces the expanding American media waistline. And it looks as if Americans are ready to fill those bigger plates with more and richer content. Get ready for all-you-can-eat.

  • Apple's So-So Salesmanship: Notes From An Armchair Curmudgeon in Mobile Insider on 09/11/2014

    I can't say that the Cook and co. really sold me on the credit card obsolescence, for a phone the size of my thigh or a less ugly smartwatch. But they did convince me the company is thinking harder about how distant this new world will be from the mass-mediated century that preceded it.

  • Retail Approaches Its Mobile Tipping Point in Data and Targeting Insider on 09/09/2014

    One m-commerce platform is seeing a majority of visits to its retailer sites coming from mobile. More important than raw visits is the increased comfort consumers have with using their devices more broadly across the path to purchase.

  • The Mobilization Of The American Mom in MoBlog on 09/08/2014

    Moms are a leading indicator of emerging mobile behaviors. Few segments are busier multitaskers on the move. But a deep dive into their mobile behaviors also suggests just how radically we have moved away from 20th-century mass media.

  • 'It's a Book Book' - Ikea's Catalog Launch Brilliantly Goofs On Apple's Breathless iPad Debut in MoBlog on 09/04/2014

    Ikea's spot-on satire of our tech fetish is a great launch of their new "book book" catalog. Don't be fooled. Ikea's "book book" is as tech savvy as they come. This is called having it both ways.

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