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STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Articles by Steve All articles by Steve

  • Generation Tap: Tiny Fingers Drive The Tablet's Best Use Case in MoBlog on 10/20/2014

    Tablets peaking? Well maybe. but they have already established themselves in most households as an essential part of media consumption. Your kids will tell you just how liberating these things are.

  • How About My Cross-Platform Experience? in Marketing Insider: Cross-Channel on 10/16/2014

    Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled?

  • Learning From Al Jazeera in MoBlog on 10/16/2014

    "Mobile-first" has already become a tired and generally meaningless cliche in this industry. Al Jazeera's new AJ+ mobile news experience is an exception worth exploring. It not only fragments news, but weaves interactivity into the process.

  • Honey, My iPhone Shrunk My Fingers! in Mobile Insider on 10/14/2014

    While preliminary and incomplete, some early metrics suggest that iPhone 6 users are using those bigger screens to interact more with advertising -- and even generate more ROI for advertisers.

  • How Much Is That Data In The Window? in Data and Targeting Insider on 10/14/2014

    The real value of data to a company is starting to become an issue, as data becomes the core asset for many emerging media companies.

  • For Many Retailers, Apple Pay Is Far From An Easy Tap in MoBlog on 10/13/2014

    The Apple Pay launch is imminent, and toward that end Apple has sold a ton of compatible iPhone 6 units and lined up some high-profile retailers and payment partners. But most retailers won't be ready -- and some just don't want to be.

  • Cross-Channel: More Than the Sum Of Its Parts in Marketing Insider: Cross-Channel on 10/10/2014

    The silos are starting to creak, if not crumble. We have been hearing this for how many years now? Are we really ready to move beyond the technical, channel, platform divisions that the digital revolution of the last two decades has given us? In so many op-eds, at so many of our own conferences, we hear marketers and agency executives chant the same mantras. "We need to break down the silos." "Your consumers don't care or think about 'channels.'" And a current trending quip that gives you two tired tropes for the price of one, "Omnichannel is the new Holy Grail." If only I had a buck for all the "Holy Grails" on which I have reported in the last 20 years on this beat.

  • Is Mobile The Next Launch Pad For Entertainment IP? in MoBlog on 10/09/2014

    With the cross-media success of Angry Birds and Cut The Rope, some wannabe moguls are looking to mobile as a platform for cultivating entertainment IP. It is an interesting ambition that at the very least could lead to better games.

  • Phab Is Pfun - But Something Even Bigger Is Coming in Mobile Insider on 10/07/2014

    With two weeks adjusting to the iPhone 6 Plus, it is hard to imagine downscaling. But bigger screens may just be a stopgap measure on our way to ubiquitous connectivity.

  • Scooby Doo, Where Are You?: Gaming Is The New TV  in Data and Targeting Insider on 10/06/2014

    A half century TV tradition of Saturday morning cartoons came to an end this season. Kids have better things to do with their TV sets and tablets. Game on.

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