TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Volkswagen Brings Back 'Drivers Wanted' For Super Bowl in Marketing Daily on 02/03/2026
  

  "We chose to reimagine it at a time when people are looking for joy and optimism, with an uplifting invitation to get back in the driver's seat," says VW's Zaluzec.

• Ford Maverick Lobo Handles Snow In Style in Drive Time on 02/02/2026
  

  I had to drive the pickup about 30 miles in a heavy snowstorm. While it wasn't my ideal of fun, the Maverick felt well-planted despite the empty pickup truck bed.

• Fanatics Enlists Kendall Jenner For Super Bowl in Marketing Daily - Top of the News on 02/01/2026
  

  Consumers can bet with or against Jenner through the Fanatics Sportsbook app following the reveal that she is betting on the New England Patriots to win the Super Bowl.

• Wellness Celebrates The Joy Of Pets in Marketing Daily on 02/01/2026
  

  The pet food company's CMO Allison Giorgio shared some insights behind the campaign with "Marketing Daily."

• NHL Fan Festival Kicks Off Stadium Series in Marketing Daily on 01/29/2026
  

  New partners activating at this year's event include the United States Postal Service, Norwegian Cruise Line, Nobull and Norqain.

• Amazon Spends $35M To Promote 'Melania' in Marketing Daily - Top of the News on 01/29/2026
  

  At least one Craigslist ad offered "to pay people as much as $50 to attend screenings of the film, though it's not clear if the listings are legitimate."

• Toyota Heads For The Super Bowl With Heartfelt Creative in Marketing Daily on 01/29/2026
  

  "Superhero Belt" was not created specifically for the game, and instead is part of a multi-vehicle brand campaign.

• Automotive National TV Spending Drops 10.1% In 2025 in Marketing Daily on 01/27/2026
  

  The top five brands by estimated national TV ad spending in 2025 were Hyundai, Chevrolet, Jeep, Toyota and Kia, according to iSpot.tv.

• Matthew McConaughey's Uber Eats Super Bowl Teaser Not A Fan Favorite in Marketing Daily - Top of the News on 01/27/2026
  

  Viewers have been quick to sound off on social media about their disdain for the teaser, in which McConaughey yells "food" more than 10 times.

• Test Drive: Subaru Outback Wilderness Offers Style, Substance in Drive Time on 01/26/2026
  

  Buyers can rejoice in the return of actual knobs and levers to control the HVAC system -- no more scrolling through screens to get to that option.

Comments by Tanya All comments by Tanya

• ICE Plans $100M Recruitment Campaign by Tanya Gazdik (Marketing Daily - Top of the News on 12/31/2025)
  

  Thanks for the comment Roger. I was able to run down that information from a November story and have updated my story accordignly. 

• Consumers Optimistic About EVs, Per BMW Group Survey by Tanya Gazdik (Marketing Daily on 06/12/2025)
  

  Hi Wynn, Thanks for reading! Research (from a multitude of sources) shows that most EV owners end up putting in a level 2 home charger. But even with simply a 120 volt household outlet, you could easily add 75 miles of range overnight.  Folks can do that even out of apartment or condo windows with extension cords.

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi again, Jeep has it posted as a Story on Instagram. If you go to their Insta page and click the Jeep profile logo, the post comes right up. Unfortunately there's no way for me to embed it in my story. But it is there! :)

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi Mike, thanks for catching that the link was old. I replaced it with the quote from Stellantis. They have not yet posted about it on Instagram this year, but maybe that's by design, given the current political climate. I have reached out to them again to ask about it.  

• The Whole US-Canada Thing, 'IMHO' by Gord Hotchkiss (Media Insider on 05/06/2025)
  

  Great column, Gord, and I share your pain. As a Detroiter, I'm back and forth across the border with Windsor, Ontario quite frequently and I have a lot of Canadian friends. Our common purpose is saving dogs from high-kill shelters in the southern U.S. and transporting them up to rescue groups in London, Toronto, Ottawa and other parts of Ontario. I crossed with great trepidation a few weeks ago but thankfully everyone in the commercial office (we pay taxes on the dogs -- they are considered "goods") and at my favorite fish and chips joint were very pleasant. I keep telling mysellf "this too shall pass," but it's distressing at the moment to see U.S. relationships with the rest of the world degrade overnight.  

• Jeep Wins The Super Bowl by Tanya Gazdik (Drive Time on 02/10/2025)
  

  Thanks for the feedback Bill, I appreciate it. 

• Report From Ukraine by Dave Morgan (Media Insider on 02/20/2025)
  

  Thank you Dave. As someone of Ukrainian heritage, I am distraught over Trump's lies. I am looking for ways to support the people. I'll be in touch with some questions. 

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

• Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us by Barbara Lippert (Mad Blog on 11/07/2024)
  

  Barbara, beatufiul column, thank you.  I watched the Netflix documentary last night and thoroughly enjoyed it. P.S. Don't listen to the trolls, Martha certainly doesn't, and nor do I. Life is too short. 

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