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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Consumers Crave Advanced Technology In Vehicles in Marketing: Automotive on 07/26/2016

    Gadgets are great, but when they keep you from having an accident, they are outstanding.

  • Sponsored Content Is Becoming King In A Facebook World in Around the Net In Brand Marketing on 07/26/2016

    In recent years, publications large and small have invested in teams to make sponsored content - written stories, videos or podcasts that look and feel like journalistic content - hoping to make up for declines in conventional advertising. To varying degrees, they have succeeded.

  • All-Day Breakfast May Not Be Enough For McDonald's in Around the Net In Brand Marketing on 07/26/2016

    McDonald's had a huge win when it made breakfast available all day long. It was a surprise to some that it took so long to make this decision and that it was so well received. But breakfast won't be enough to keep the excitement going. It's getting close to the time when McDonald's will need a second act.

  • Rio Olympics Hits Marketing Snags in Around the Net In Brand Marketing on 07/26/2016

    The International Olympic Committee is going to have a hard time tamping down unauthorized marketing that happens around the games, putting at risk the fastest-growing source of revenue for the Games: the billions that the IOC and host cities reap from "official" Olympics sponsors that pay tens of millions apiece for that privilege.

  • SunTrust Marketing Exec Talks About Moving 'On Up' in Around the Net In Brand Marketing on 07/26/2016

    "We've actually achieved more than 300,000 individuals joining the movement," Corinne Cuthbertson, senior vice president of brand advertising and digital marketing for SunTrust, told Brandchannel. "We're really providing people with the information and resources to start their financial journey and be able to do it in small steps."

  • Tesla, Solar City Close To Merger in Around the Net In Brand Marketing on 07/26/2016

    Tesla Motors and SolarCity Corp have made progress in putting together a deal that will merge the electric car maker and the solar panel installer, people familiar with the matter said. The two companies, which count billionaire Elon Musk as a major shareholder, are in the final stages of carrying out due diligence on each other.

  • Visa, Pepsi Discuss How To Attract Consumers in Marketing Daily on 07/26/2016

    Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can culturally attract and engage fans.

  • Lincoln Opens 'Experience Center' in Marketing Daily on 07/26/2016

    Ford Motor Company's Lincoln brand has made its "largest investment ever" in personalized experiences and service for consumers, known as "The Lincoln Way."

  • More Restaurants Do Double Duty  in Around the Net In Brand Marketing on 07/25/2016

    Sit-down restaurants want more of the stand-up crowd. Restaurants in Chicago are adding bakeries, cafes and markets to fill in the gaps between breakfast, lunch and dinner. The markets, which offer grab-and-go items like gourmet sandwiches, salads and baked goods, are usually housed near (or even in) the restaurant.

  • Apple Car Arrival Pushed Back A Year in Around the Net In Brand Marketing on 07/25/2016

    It appears Apple's long-rumored electric car project will stay in the garage an extra year. The delayed rollout could be connected to reports earlier this year Steve Zadesky, who spearheaded the Apple car dubbed Project Titan, left the company for personal reasons. A separate report claims Apple design chief Jony Ive is not pleased with progress.

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