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TANYA GAZDIK IRWIN

Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Deluxe Strives To Expand Reputation Beyond Checks in Marketing Daily on 04/17/2015

    The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of entrepreneurs. Shark Tank's Robert Herjavec is the spokesman.

  • Consumers More Fickle In Alcohol Choices in Marketing Daily on 04/15/2015

    Consumers are no longer tied to one specific "go-to" drink and now make their choice by type of occasion, according to the Beverage Information Group's "Handbook Advance 2015."

  • Avis Campaign Features Entrepreneurial Success Stories in Marketing Daily on 04/15/2015

    "We realize that first-person, previously untold personal stories of success resonate strongly in today's busy world," Jeannine Haas, chief marketing officer, North America, Avis Budget Group, tells "Marketing Daily."

  • Sheba Launches Effort To Support 'Perfect Portions' Entrees in Marketing Daily on 04/13/2015

    The product is supported by an integrated marketing campaign, highlighting the innovation, convenience and appeal of the new product. The campaign includes digital advertising, consumer sampling programs and in-store displays, as well as digital media, radio, print, a short-form video and public relations support.

  • Petco Videos Raise Awareness For Pet Adoption in Marketing Daily on 04/12/2015

    The documentary-style series features celebrities such as San Diego Padres pitcher Tyson Ross reflecting on the impact their adopted pets have had on their lives. The goal is to encourage prospective pet parents to consider giving an adoptable pet a forever home.

  • Millennials Embrace Food/Beer/Wine Festivals in Marketing Daily on 04/09/2015

    "Nothing brings millennials together better than the chance to bond over a glass of beer or wine, or share delicious food," Christine Bohle, head of consumer partnerships for Eventbrite, tells "Marketing Daily." "Investing in this channel is important to the continued growth across the food and beverage industry."

  • All Detergent Partners With Peanuts in Marketing Daily on 04/08/2015

    Demographically, the detergent brand and cartoon are well suited. All skews more toward households with kids than any other laundry brand, says Lora Van Velsor, vice president marketing for All, which is manufactured by The Sun Products Corp.

  • Budweiser Sets Out To Find 'King Of Burgers' in Marketing Daily on 04/07/2015

    "Budweiser is using this program to rally people around two American staples: Bud and burgers," Brian Perkins, vice president, Budweiser, tells "Marketing Daily. "We ... know there is an appetite for it, but have been waiting to do it in an impactful way."

  • FirstBank Targets Male First Home Purchasers in Marketing Daily on 04/05/2015

    "Getting a mortgage should be easy, so you can focus on the fun parts of home ownership-and one of those is being able to decorate it however you want," Brian Jensen, senior vice president of marketing, FirstBank, tells "Marketing Daily."

  • Human Food Companies Muscle In On Pet Food Market in Marketing Daily on 04/06/2015

    Mergers and acquisitions in the $28 billion U.S. pet food market have dominated the headlines in recent years, especially by companies traditionally known for producing food for humans.

Comments by Tanya All comments by Tanya

  • SXSW: Notes From An Old Fart by Steve Smith (Mobile Insider on 03/17/2015)

    Great read, wish I was there. But yeah, what ever happened to it being a music festival first and foremost. Is a side conference at Coachella next? Hmmm, maybe I'm on to something.

  • Fitbit: Best Personal Tech of 2013 by Max Kalehoff (Online Spin on 12/31/2013)

    Max, I love FitBit, too. And you look great, I noticed the weight drop in your Facebook picture. Their customer service is amazing. When I broke my first FitBit Zip, they were kind enough to quickly send me a free replacement. I recently ordered two FitBit Force wristbands for my husband and I (two week back order!) along with the FitBit Aria scale. I'm excited to take things up a notch. I'm also doing Weight Watchers and have had good results so far. They are another good company. Membership is free for life once you reach your goal weight. What an incentive! I plan to go weekly for the rest of my life to stay on track. My health is worth it.

  • WestJet Santa Video Goes Viral by Tanya Gazdik Irwin (Marketing Daily on 12/12/2013)

    It is the most brilliant piece of marketing I have seen this year, maybe in several years. How much would 12 million views be worth? Definitely a lot more than the gifts cost. I suspect the residual effect will last quite a while. My husband and I were online last night to see if WestJet flew out of Windsor, which we are near. I'll bet we aren't alone.

  • Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy' by John R. Osborn (Video Insider on 07/13/2012)

    Fascinating, and brilliant. Thanks for informing about this clever advertising method.

  • (Another) Actor Is New Voice Of Honda by Karl Greenberg (Marketing Daily on 09/22/2011)

    I still remember the first time I heard Patrick Dempsey stumping for Mazda. I was driving (it was a radio spot) and I almost wrecked my car, I was so enchanted.

  • Chase Campaign Supports New Sapphire Rewards by Tanya Gazdik Irwin (Marketing Daily on 08/24/2011)

    Thanks Elle. The article is now correct.

  • Borders Crossing Into The Hereafter by Thom Forbes (Marketing Daily - Top of the News on 07/19/2011)

    I have fond memories of making pilgrimages 20 years ago to the Borders in Southfield, Mich. one of the first ones in the metro Detroit area. The selection was amazing and so were the employees. It was a destination. You can't say that about many retail stores anymore, they are a dime a dozen. My only hope is that the closing of the Borders near me in Grosse Pointe, Mich. will result in an independent book store springing up in the area. Now *that* would be a silver lining.

  • Can Livestrong Survive The Tarring Of Armstrong? by Thom Forbes (Marketing Daily - Top of the News on 05/26/2011)

    I may be in the minority, but I am not shocked or disturbed by these allegations. Lance still beat cancer so he's still a hero in my book. Plus, his health-focused website and app are amazing. He's definitely moved beyond being just a racer.

  • Sorry, Airlines: U.S. Travelers Prefer Open Road by Tanya Gazdik Irwin (Marketing Daily on 04/30/2011)

    Erin, the study says 3/4 of all surveyed, so it cuts across all age groups. Paula, here's more info about the study: http://mandalaresearch.com/index.php/purchase-reports/view_document/6-project-85-the-drive-market?tmpl=component

  • Just An Online Minute... Endings Are Really Beginnings... Or Something Like That by Kelly Samardak (Just An Online Minute on 02/04/2011)

    Awww, I'm late to the party (of comments) but I agree with what everyone else said, and more. I loved meeting you in person when we both had occasion to be in Mantua (crazy small world, eh?) and I have loved reading your columns. Now I'll just have to settle for Facebook status updates and tweets, but that's OK. You'll be great at your new job, can't wait to hear all about it. I can't believe it's been three years. Time flies and so do you. Be free, little bird :)

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