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Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Toms Launches Philanthropic Venture Benefitting Maternal Health in Marketing Daily on 03/02/2015

    Toms is launching a new product line -- the Toms Bag Collection -- with proceeds to help address the issue of maternal health worldwide. With every Toms bag purchased, the company will help provide a safe birth for a mother and baby in need.

  • Farmers Excited For Oscar-Winning Ad Star in Marketing Daily on 02/27/2015

    An Oscar win will likely give the prolific character actor more opportunities. But there are more ads featuring him in the pipeline, Mike Linton, chief marketing officer of Farmers Insurance, tells "Marketing Daily."

  • Air New Zealand Launches 'Calling All Travelers' in Marketing Daily on 02/25/2015

    Air New Zealand's U.S. and Canadian brand campaign includes an online video and a consumer contest. "Calling All Travelers" highlights the unique experiences that await travelers not only in New Zealand, but also throughout the journey on Air New Zealand.

  • Lands' End Offers Trip To British Virgin Isles in Marketing Daily on 02/24/2015

    Sportswear manufacturer Lands' End is offering consumers a trip to an ultimate swimsuit destination, the British Virgin Islands. The Lands' End Getaway Tour is making stops throughout Florida offering complimentary professional swimsuit fittings.

  • Century 21 Kicks Off 2015 Efforts Without CMO in Marketing Daily on 02/23/2015

    Century 21 Real Estate is kicking off its 2015 marketing efforts without a CMO at the helm. The brand has been without a chief marketing officer since Bev Thorne and the company parted ways in September.

  • HomeAway Redefines Family Vacations in Marketing Daily on 02/23/2015

    "The changing dynamics of families greatly influenced HomeAway's new global campaign and platform," HomeAway CEO Mariano Dima tells "Marketing Daily." Our goal is to showcase the various definitions of 'family' while capturing the special moments of togetherness enabled by vacation homes."

  • Heineken Kicks Off UEFA Champions League Soccer Promo in Marketing Daily on 02/19/2015

    Heineken aims to bring fans closer to the sport they love with its 2015 UEFA Champions League soccer campaign. This year marks the eleventh year the beer company has partnered with the league.

  • Sheba Donates Food To Shelters in Marketing Daily on 02/18/2015

    "While Random Acts of Kindness Day was the kickoff for this initiative, cat lovers can still get involved and help donate up to 1 million additional cans by liking, sharing or viewing this Sheba video," Sheba Brand Manager Arren Beach tells "Marketing Daily."

  • Anheuser-Busch Selects Heroes in Marketing Daily on 02/18/2015

    "This program has been a success because the people featured in this campaign epitomize the brand as a whole: they are everyday people -- not paid actors or models," says Carolyn Zwiener, brand manager, value brands, Anheuser-Busch.

  • Vaccine Manufacturers Grow Business, Despite Challenges in Marketing Daily on 02/16/2015

    Revenues earned by manufacturers of vaccines topped $25.5 billion in 2014, according to Kalorama Information. Vaccines are a big business and a growing business, but the industry has unique circumstances and challenges.

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