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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • NASCAR Adds 'Hotels For Hope' To Partner List in Around the Net In Brand Marketing on 03/24/2017

    NASCAR and Hotels for Hope have entered into a multi-year strategic sponsorship which includes a Hotels for Hope landing page on NASCAR's website where fans can book hotels for upcoming race weekends. Hotels for Hope, a hotel inventory brokerage with a philanthropic business model, will donate one dollar to the NASCAR Foundation for every room booked.

  • Coke Makes Organizational Changes  in Around the Net In Brand Marketing on 03/24/2017

    The key changes include combining global marketing, customer and commercial leadership and strategy into one function. It is part of Coca-Cola's broader strategy to become a leaner and more agile organization under James Quincey, currently president and chief operating officer who is succeeding Muhtar Kent as chief executive officer.

  • Alaska Airlines Plans To Absorb Virgin America in Around the Net In Brand Marketing on 03/24/2017

    Alaska Airlines' parent company says it will retire the Virgin America brand by the end of 2019. The announcement comes just three months after Alaska Air Group made the $2.6 billion acquisition of billionaire entrepreneur Richard Branson's upstart airline. Alaska hopes to become the West Coast's dominant airline.

  • Apple Downplays Wikileaks Docs in Around the Net In Brand Marketing on 03/24/2017

    Apple says it has assessed the Wikileaks disclosures and the alleged iPhone vulnerability affected iPhone 3G only and was fixed in 2009 when iPhone 3GS. "We are tireless defenders of our users' security and privacy, but we do not condone theft or coordinate with those that threaten to harm our users," the company said in a statement, TechCrunch reports.

  • Stoli Returns To TV Marketing in Around the Net In Brand Marketing on 03/24/2017

    Creative plays up Stoli as "THE Original" and "THE Vodka" in a montage of scenes of night life mixed with glimpses of the original Stoli bottle. "We know that Millennials, both male and female, are looking for authentic brands," Stoli Group's Russell Pareti told "Brand Channel." "What's unique is they're holding brands to a higher standard."

  • London Reels, Rebounds From Terrorist Attack in Marketing Daily on 03/24/2017

    Tourist destinations must continue to focus on security to ensure that their markets remain resilient, according to the World Travel & Tourism Council.

  • Auto Brands See March Madness Uptick in Marketing Daily on 03/24/2017

    "Alfa Romero saw a 14% lift in desktop viewership and a 37.5% lift in mobile search share on Autotrader over the weekend," Cox Automotive's Jessica Stafford tells "Marketing Daily."

  • Sears On The Ropes In Cash Crisis in Around the Net In Brand Marketing on 03/23/2017

    Sears' warning that it was uncertain it would still be in business a year from now sent its stock price plunging Wednesday and offered a grim reminder of how far the iconic department store chain has fallen. The company warned that it faces "substantial doubt" about its ability to stay in business unless it can borrow more and tap cash from more of its assets.

  • Illinois Tourism Targets Adventurous Millennials in Around the Net In Brand Marketing on 03/23/2017

    The new "Up for Amazing" spring and summer TV ads will air in 13 Midwestern markets and overseas through July. Fall and winter ads debut in September. The state is spending $15 million to market the campaign globally. It also includes print advertising, billboards and a revamped website at www.enjoyillinois.com.

  • Tiffany Beats Expectations, Sales Strong In Asia in Around the Net In Brand Marketing on 03/23/2017

    Profits at Tiffany & Co. slipped 3% in the fourth quarter due to flagging U.S. sales, but strong demand in China and Japan pushed the luxury jeweler past Wall Street expectations. Tiffany has struggled with weakening sales in its biggest market as Americans and tourists spend less at U.S. locations, including its flagship store on Manhattan's Fifth Avenue.

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