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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • GM Takes Lead In Addressing Hot Car Deaths in Marketing: Automotive on 08/30/2016

    Forgetting your lunch or groceries in the back seat is an inconvenience. But imagine if, instead, it was your child.

  • Mondelez Drops Bid For Hershey in Around the Net In Brand Marketing on 08/30/2016

    Mondelez International Inc., the maker of Oreo cookies and Cadbury chocolates, said it was no longer pursuing the acquisition of Hershey Co., two months after the U.S. chocolate company turned down its $23 billion cash-and-stock bid. The abandoned deal underscores the grip that a charitable trust has on the maker of Hershey's Kisses and Reese's Peanut Butter Cups.

  • Women More Interested In Being Green in Around the Net In Brand Marketing on 08/30/2016

    Studies show that men are not as environmentally friendly as women. Let's face it, not too many "man caves" feature solar panels, recycle bins or posters of electric cars. It's just not manly. But could men be persuaded to go green? New research indicates the answer is yes -- and it's all about branding.

  • Oreo Kicks Off Campaign For New Flavors In UK in Around the Net In Brand Marketing on 08/30/2016

    The brand launched mint and strawberry cheesecake flavors in July, joining the already available original, golden, chocolate creme and peanut butter flavors in the range. TV will be supported by a seven-week experiential campaign, the Oreo Flavor Mobile, which began its travels London and will move to seven cities and three festivals.

  • Nintendo Learns From Launch Mistakes in Around the Net In Brand Marketing on 08/30/2016

    Nintendo is hoping lessons from its misjudged marketing for the launch of the Wii U console will help the brand's latest product, the NX, resonate better with consumers. The gaming company admitted that it "has to do a better job communicating the positioning for the product," when the NX comes out in 2017.

  • Anheuser-Busch Launches Cherry Lime-Ahh-Rita in Around the Net In Brand Marketing on 08/30/2016

    Anheuser-Busch's margarita flavored beer Lime-A-Rita has launched a limited-edition Cherry-Ahh-Rita flavor. The drink, designed for autumn and winter, will be available on the shelves of stores till March 2017. Recently, the company had entered into a contract with Craft Brew Alliance for continued partnership in distribution.

  • Discounts Won't Drive Auto Sales, Study Finds in Marketing Daily on 08/30/2016

    The top three reasons buyers say they want to buy a vehicle are: 27.3% want one of the new models, 21% have problems with their current vehicles and 20% need another vehicle.

  • American Airlines Wants To Humanize The Airline in Around the Net In Brand Marketing on 08/29/2016

    Instead of bragging about product or routes, American mostly will emphasize its passengers, calling them the "world's greatest flyers." The campaign is the first major one created by American's new agency, Crispin Porter + Bogusky, which last year replaced TM Advertising, a Texas-based affiliate of McCann Erickson, as American's lead agency.

  • National Dog Day Inspires Marketing Contest in Around the Net In Brand Marketing on 08/29/2016

    Last week, we called on the advertising and creative industries to nominate their furry work friends to contest the title, and the response was barking mad. From managing paw-tners, to chief barketing officers and beyond, canines from all backgrounds were put forward to take the crown... but there can only be one winner.

  • How Millennials Will Transform Health Care in Around the Net In Brand Marketing on 08/29/2016

    Two years from now 80% of what doctors do will be replaced by an IBM Watson type of thing. The role of the doctor is going to be around communication. It's going to be about observation versus seeing. We can't continue to select and educate doctors the same way that we have for the last 50 years.

Comments by Tanya All comments by Tanya

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

  • Watching TV Is Too Hard by Gary Holmes (MediaDailyNews on 08/16/2016)

    Hmmmm, I have Amazon Video and I love it because I can add stuff to my queue via an app on my smart phone. Do you have a blueray DVD player?  I have one hooked up to my TV and it has Wifi capacity built right in. So to watch Amazon Video or Netflix, I simply turn it on, turn my TV to HDM2 and follow the prompts on my screen. I have two remotes, one for my TV and one for my DVD player, that's it. I just got done watching all 50 episodes of Six Feet Under via Amazon Video. There's a great selection there, it's never ending. I'm not sure I even need Netflix anymore. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    Great piece, Joe. And yes, Anderson Cooper got this one *very* right in his approach. 

  • Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)

    GREAT last column!  Looking forward to hearing about your new adventures.

  • Facebook's Experimental Algorithm Identifies Half-Hidden Faces by Laurie Sullivan (SearchBlog on 06/23/2015)

    Kind of creepy, but totally fascinating!

  • SXSW: Notes From An Old Fart by Steve Smith (Mobile Insider on 03/17/2015)

    Great read, wish I was there. But yeah, what ever happened to it being a music festival first and foremost. Is a side conference at Coachella next? Hmmm, maybe I'm on to something.

  • Fitbit: Best Personal Tech of 2013 by Max Kalehoff (Online Spin on 12/31/2013)

    Max, I love FitBit, too. And you look great, I noticed the weight drop in your Facebook picture. Their customer service is amazing. When I broke my first FitBit Zip, they were kind enough to quickly send me a free replacement. I recently ordered two FitBit Force wristbands for my husband and I (two week back order!) along with the FitBit Aria scale. I'm excited to take things up a notch. I'm also doing Weight Watchers and have had good results so far. They are another good company. Membership is free for life once you reach your goal weight. What an incentive! I plan to go weekly for the rest of my life to stay on track. My health is worth it.

  • WestJet Santa Video Goes Viral by Tanya Gazdik (Marketing Daily on 12/12/2013)

    It is the most brilliant piece of marketing I have seen this year, maybe in several years. How much would 12 million views be worth? Definitely a lot more than the gifts cost. I suspect the residual effect will last quite a while. My husband and I were online last night to see if WestJet flew out of Windsor, which we are near. I'll bet we aren't alone.

  • Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy' by John R. Osborn (Video Insider on 07/13/2012)

    Fascinating, and brilliant. Thanks for informing about this clever advertising method.

  • (Another) Actor Is New Voice Of Honda by Karl Greenberg (Marketing Daily on 09/22/2011)

    I still remember the first time I heard Patrick Dempsey stumping for Mazda. I was driving (it was a radio spot) and I almost wrecked my car, I was so enchanted.

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