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Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Lennox Combines Art, Engineering In Exhibit in Around the Net In Brand Marketing on 06/28/2016

    Picture a mural transforming before your eyes. You would assume that it's digital, a projected image. But if you look closely, you see it's not. It's a painting that's being changed by air. That's how art was created at "Degrees of Perfection," presented in Los Angeles by Lennox.

  • Bono, Ali Hewson Join Natural Beauty Juggernaut in Around the Net In Brand Marketing on 06/28/2016

    Beautycounter, the California-based natural beauty line, has bought Nude, the natural beauty line founded by Bono's wife, Ali Hewson, from LVMH Moet Hennessy Louis Vuitton. Bono will become an investor in Counter Brands, the parent company of Beautycounter, and Ms. Hewson will become a board member.

  • Volkswagen Faces $15 Billion Settlement in Around the Net In Brand Marketing on 06/28/2016

    Volkswagen AG's price tag to settle lawsuits in the U.S. over its rigging of diesel emissions tests has jumped to more than $15 billion -- $5 billion more than previously reported. VW will set aside up to $10.03 billion to cover costs including buying back vehicles at pre-scandal values and compensating drivers as much as $10,000 per car for their troubles.

  • Brands Embrace Wimbledon Tennis in Around the Net In Brand Marketing on 06/28/2016

    Wimbledon is supported by marketing partners including IBM, Jaguar, Rolex, Stella Artois, Evian, HSBC bank and Ralph Lauren. Returning to the marketing roster is Haagen-Dazs. A five-year deal includes $3.4 million marketing campaign and a limited-edition flavor, Strawberries & Cream, sold exclusively on the tournament grounds.

  • Stella Artois Enlists Actress Hilary Duff in Around the Net In Brand Marketing on 06/28/2016

    The Belgian AB InBev brand is kicking off its "Host One to Remember" campaign. The idea is to get people to host parties and make sure they purchase plenty of Stella Artois for potential revelers. After all, this beer has been involved in plenty of celebrations over the years.

  • Lincoln Upgrades Customer Experience  in Marketing Daily on 06/28/2016

    "Our dealers view this as a way to differentiate the client experience for Lincoln owners," says Andrew Frick, Lincoln North American director of sales and services.

  • Majority Of Vacationers Unable To Unplug in Marketing Daily on 06/27/2016

    Despite good intentions, 55% of travelers who intend to unplug from their digital devices on vacation are unable to do so, according to Intel Security.

  • Kendall Jenner Is Unrecognizable In Marc Jacobs Campaign in Around the Net In Brand Marketing on 06/27/2016

    Marc Jacobs has a talent for transforming his models to fit the story he's trying to tell for a given collection, both in runway shows and campaigns alike. For his star-studded Fall 2016 ads, which feature the likes of Cara Delevingne, Courtney Love, Marilyn Manson, Missy Elliott, it is Kendall Jenner as a "goth goddess" who is the most unrecognizable.

  • Uber Partners With Hertz To Expand Rental Deal in Around the Net In Brand Marketing on 06/27/2016

    Uber Technologies partnered with Hertz to offer short-term auto rentals to ride-hailing drivers, a move intended to court new drivers and keep current ones on the road. The partnership launches in Los Angeles and will be rolled out to other U.S. cities in the coming months.

  • This Insane Car Is The Future Of Automotive Advertising in Around the Net In Brand Marketing on 06/27/2016

    It looks like a vehicle Batman might drive, but it's actually being used for advertising. The Mill Blackbird is an adjustable car rig that is used as a base for photoreal CG cars, allowing companies to essentially use this in place of an actual vehicle when filming commercials.

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