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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Snapchat Name Change Positively Received in Around the Net In Brand Marketing on 09/29/2016

    When a company makes a change to its brand, any number of things can happen. Loyal users may reject the change -- as happened when Coca-Cola tried to introduce "New Coke" in one of the worst marketing disasters in history. Snapchat has renamed itself "Snap Inc." and introduced a new product to go along with the change, and it seems to be well received.

  • New York Launches Ad Campaign To Combat Islamophobia in Around the Net In Brand Marketing on 09/29/2016

    New York has launched a campaign to combat racial discrimination and violence against Muslims. The city will undertake a social media campaign aimed at promoting "respect, understanding and support for the city's diverse Muslim communities." The city will be sharing ads on Facebook, Instagram and Twitter with the slogan "I am Muslim, I am NYC."

  • Joe Jonas Talks Natural Branding in Around the Net In Brand Marketing on 09/29/2016

    For brands looking to connect with consumers via artist relationships, Joe Jonas suggested "finding ways for artists to talk about the product where it doesn't feel staged. You look at some artists and you can tell it's an ad. There are ways it can be comfortable for the artist that make sense for your brand." If that jibes, the campaign "will live beyond" just a tweet.

  • Red Robin, New Belgium Beer Collaborate On Beer in Around the Net In Brand Marketing on 09/29/2016

    Red Robin Gourmet Burgers has partnered with New Belgium Brewing to create a burger-inspired beer. Dubbed Grilled Pineapple Golden Ale, the new beer will mark its debut during the Great American Beer Festival in Denver Oct. 6-8. The beer is inspired by Red Robin's Banzai Burger. It is said to be complementing the burger's pineapple and teriyaki flavor profile.

  • Land Rover Breaks World Record With Giant Lego Tower in Around the Net In Brand Marketing on 09/29/2016

    Land Rover has broken the Guinness World Record for the world's largest Lego structure, by revealing the Discovery alongside a 5,805,846 brick Lego model of Tower Bridge. The structure, which is twice as high as a two-story house, took Lego experts five months to build. Laid end to end, the bricks used would stretch from London to Paris.

  • NHL Hires CMO From Pandora Radio in Marketing Daily on 09/29/2016

    Heidi Browning has been named executive vice president and chief marketing officer of the National Hockey League. She is the second woman to be named as CMO of a major sports organization in recent months, joining Jill Gregory, CMO of NASCAR.

  • Despite Intrigue With Self-Driving Vehicles, Consumers Still Crave Control in Marketing: Automotive on 09/28/2016

    American drivers are a conflicted bunch. On one hand, we are fascinated with the idea of a self-driving (or autonomous) vehicle. But when push comes to shove, we don't really want to give up control, at least not all of it.

  • Hyundai Joins With NFL For Social Promo in Marketing Daily on 09/30/2016

    "The social media platform provides a great channel for us to connect with fans while they are enjoying the games," Hyundai's Paul Imhoff, tells "Marketing Daily."

  • Unilever Continues Commitment To Remove Stereotypes  in Around the Net In Brand Marketing on 09/28/2016

    Unilever's commitment to stop stereotyping women in its ads is beginning to pay off. Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1,000 ads exposed that 50% had a stereotypical portrayal of women.

  • Facebook's 4 Million Advertisers Validate Mobile in Around the Net In Brand Marketing on 09/28/2016

    When it comes to advertising, small screens are the new big screens. This is what Facebook CEO Sheryl Sandberg says the company's latest milestone - announcing 4 million advertisers - signifies about the growing importance of mobile to consumers and marketers.

Comments by Tanya All comments by Tanya

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

  • Watching TV Is Too Hard by Gary Holmes (MediaDailyNews on 08/16/2016)

    Hmmmm, I have Amazon Video and I love it because I can add stuff to my queue via an app on my smart phone. Do you have a blueray DVD player?  I have one hooked up to my TV and it has Wifi capacity built right in. So to watch Amazon Video or Netflix, I simply turn it on, turn my TV to HDM2 and follow the prompts on my screen. I have two remotes, one for my TV and one for my DVD player, that's it. I just got done watching all 50 episodes of Six Feet Under via Amazon Video. There's a great selection there, it's never ending. I'm not sure I even need Netflix anymore. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    Great piece, Joe. And yes, Anderson Cooper got this one *very* right in his approach. 

  • Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)

    GREAT last column!  Looking forward to hearing about your new adventures.

  • Facebook's Experimental Algorithm Identifies Half-Hidden Faces by Laurie Sullivan (SearchBlog on 06/23/2015)

    Kind of creepy, but totally fascinating!

  • SXSW: Notes From An Old Fart by Steve Smith (Mobile Insider on 03/17/2015)

    Great read, wish I was there. But yeah, what ever happened to it being a music festival first and foremost. Is a side conference at Coachella next? Hmmm, maybe I'm on to something.

  • Fitbit: Best Personal Tech of 2013 by Max Kalehoff (Online Spin on 12/31/2013)

    Max, I love FitBit, too. And you look great, I noticed the weight drop in your Facebook picture. Their customer service is amazing. When I broke my first FitBit Zip, they were kind enough to quickly send me a free replacement. I recently ordered two FitBit Force wristbands for my husband and I (two week back order!) along with the FitBit Aria scale. I'm excited to take things up a notch. I'm also doing Weight Watchers and have had good results so far. They are another good company. Membership is free for life once you reach your goal weight. What an incentive! I plan to go weekly for the rest of my life to stay on track. My health is worth it.

  • WestJet Santa Video Goes Viral by Tanya Gazdik (Marketing Daily on 12/12/2013)

    It is the most brilliant piece of marketing I have seen this year, maybe in several years. How much would 12 million views be worth? Definitely a lot more than the gifts cost. I suspect the residual effect will last quite a while. My husband and I were online last night to see if WestJet flew out of Windsor, which we are near. I'll bet we aren't alone.

  • Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy' by John R. Osborn (Video Insider on 07/13/2012)

    Fascinating, and brilliant. Thanks for informing about this clever advertising method.

  • (Another) Actor Is New Voice Of Honda by Karl Greenberg (Marketing Daily on 09/22/2011)

    I still remember the first time I heard Patrick Dempsey stumping for Mazda. I was driving (it was a radio spot) and I almost wrecked my car, I was so enchanted.

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