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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Ram Trucks Launches Brand Campaign in Marketing Daily on 01/17/2017

    "'Long Live' is not about us, it is about our customers," Ram's Jeff Summers tells "Marketing Daily." "It is meant to demonstrate the values of our truck owners in a way that no other brand does - with emotion, meaning and integrity.

  • Lexus Jumps On Super Bowl Bandwagon in Marketing: Automotive on 01/17/2017

    Lexus is the latest automaker to add itself to the advertising lineup of this year's Super Bowl, which is expected to garner more than 100 million viewers on Feb. 5.

  • Teenager Calls Out Celebs For Wearing Counterfeit Adidas in Around the Net In Brand Marketing on 01/17/2017

    The counterfeit goods industry is worth more than a trillion dollars, and fake sneakers are a big part of that equation. When it comes to bootleg shoes, they include near-identical Adidas Yeezy Boosts that can even fool discerning sneaker enthusiasts. Except for Yeezy Busta, a 19-year-old from Los Angeles who runs an Instagram account that calls out celebrities.

  • T-Mobile Incurs Wrath Of Customer 'Having A Bad Day' in Around the Net In Brand Marketing on 01/17/2017

    A video shows a woman driving her SUV into a T-Mobile store in Palm Springs, Fla. She visited the store on Wednesday to exchange her cracked iPhone, then returned the next day and drove her vehicle into the store. She told police she was upset about being told that she'd have to pay for her replacement phone even though she had insurance.

  • Walmart Shakes Up Management Team in Around the Net In Brand Marketing on 01/17/2017

    Walmart is making changes in its executive ranks, bringing together management of its Web and retail teams. The changes, which the chain has not officially announced, come on the heels of reports that Karenann Terrell will step down as CIO. Other moves: Tony Rogers, Walmart U.S. CMO, will lead marketing over Walmart's stores, Walmart.com and Jet.com.

  • Macy's Fires Chief Growth Officer in Around the Net In Brand Marketing on 01/17/2017

    Struggling department store Macy's said it has fired its chief growth officer, Peter Sachse. A 34-year Macy's employee, Sachse will leave the retail company Jan. 30. He will collect a $2.7 million lump sum payment as part of an "involuntary" severance package, benefits, a bonus and his stock awards will continue to vest into 2019.

  • Kawasaki Enlists 'Celebrity Apprentice' For Ad Advice in Around the Net In Brand Marketing on 01/17/2017

    The task was to create an innovative and "disruptive" ad campaign that would consist of four images to be presented for a new model of Kawasaki motorcycles. Carson Kressley (Remember "Queer Eye For The Straight Guy"?) leads one team, which also includes Boy George. One of the images they came up with is a naked Kressley sitting on the bike.

  • Ellevest Encourages Women To Take Control Of Finances in Marketing Daily on 01/17/2017

    A digital spot shows women that investing should never be one-size-fits-all and 2017 can be the year where every woman starts to close her personal investment gap.

  • Temptations 'Catterbox' Appeals To Cat Owners' Fondest Wish  in Around the Net In Brand Marketing on 01/16/2017

    For months there has been excitement among the cat cognoscenti about the Catterbox, described in a viral video as "the world's first talking cat collar." Made by a science outfit called Temptations Lab, the collar was said to record your cat's utterances, translate them into human words and say them aloud. You could pick a voice for your cat via a smartphone app.

  • H&R Block Enlists Jon Hamm As Spokesman in Around the Net In Brand Marketing on 01/16/2017

    In an unexpected present to fans of "Mad Men" and Jon Hamm - and to anyone who's not enamored with doing their own taxes - H&R Block released a double treat: two commercials featuring the award-winning actor known for his portrayal of Don Draper. New creative will continue to roll out through tax day and it marks a bold new direction for the brand.

Comments by Tanya All comments by Tanya

  • KFC China Uses Facial Recognition To Recommend Menu Items by Tanya Gazdik (Around the Net In Brand Marketing on 01/16/2017)

    Definitely some sexism and ageism. I really want to go to China and go to a KFC and see what they suggest I order. Could be interesting to see how the algorithm responds to a non-Chinese person. 

  • 'BuzzFeed' Sells Merchandise With Trump's 'Garbage' Claim by Sara Guaglione (Publishers Daily on 01/13/2017)

    Gee, I guess we know who you voted for, eh?  Seriously, journalism and journalists are under attack. Think what you will about Buzzfeed, but the president-elect has disparaged The New York Times, the Washington Post and CNN. How can you say journalists don't exist?  Who do you think wrote and edited the very news story you are commenting on? 

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: I'm guessing you have never worked in PR at a major corporation. The reason Tic Tac issued the statement via Twitter is because they were being *hounded* by reporters for a reaction/comment. I don't find it opportunistic at all and you are the only person who I have heard have that reaction. 

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    “I’ve got to use some Tic Tacs, just in case I start kissing her,” Trump says about the actress who was on her way to pick him up for a Days of Our Lives appearance. “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.” “And when you’re a star, they let you do it,” Trump says. “You can do anything.”

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: hit the link to to the linked article above and read it OR google for Trump and tic tacs OR find any of a thousand sources and watch the video. Mr. Trump explicitly says he needs a Tic Tac in the video because he might kiss the woman in question, because he can't control himself around beautiful women, he just starts kissing them (not a direct quote but pretty close.)

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Yep, I was talking about the GPS in phones. It would have to be turned on for a cell company to know if the phone was being used in a moving vehicle. And it's easy to turn off. There's got to a be a solution here. I agree, I think the cell phone companies should be baring the brunt of the responsibility here.

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Good idea, Craig re: the surcharge for texting while moving. I think in order for that to work, GPS woudl have to be turned on in the phone. It's pretty easy to deactivate, unfortunately. Those with privacy concerns keep it turned off, I am told. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Hey Ted. I don't know the exact date but it hasn't been long, maybe a year.  The only reason I stumbled across your comments from 2012 was because I was looking for old stories mentioning KaBoom! and I happpened to open this one. Hope all is well. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Ted, my apologies, when this story was written four years ago, reporters weren't notified of comments so I didn't realize you had posted your question here. If you had messaged me directly on the MediaPost website I would have responded. Do you still need this information or were you able to search and find it yourself? Thanks for reading.

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

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