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Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Ford Escape Titanium Gives A Taste Of Self-Driving Future in Marketing: Automotive on 12/02/2016

    Technology in general has always fascinated me - I'm always a first adapter. Having to wait a few weeks to get the new iPhone model just about kills me. And I'm definitely a geek when it comes to auto technology.

  • Nissan Connectivity Links Owners More Closely To Its Service Brand in Around the Net In Brand Marketing on 12/02/2016

    Nissan has joined the ranks of auto brands intending to use connectivity between itself and the owners of its vehicles to lock them in as service customers instead of losing them to third-party chains and other competitors. It could be a big boost to revenues because it opens up a new, largely untapped arena.

  • Whole Foods Doesn't Have To Be Whole Paycheck in Around the Net In Brand Marketing on 12/02/2016

    Whole Foods is jokingly referred to as Whole Paycheck, often by the same jokesters who still think it's clever to call Target "Tar-zhay." It ain't. It's also untrue, as there are tons of bargains in Whole Foods if you know where to look. Whole Foods team members from across the country offer suggestions on the best deals.

  • Monster Energy Is New NASCAR Sponsor in Around the Net In Brand Marketing on 12/02/2016

    Nearly two full years after Sprint announced it would pull the plug as title sponsor of the sanctioning body's Premier Series at the end of 2016, NASCAR announced Thursday in Las Vegas that Monster Energy will take over that role next year and beyond. Financial terms were not disclosed. And as of Thursday, there is no series name, logo or trophy yet.

  • Delta Bans Trump Tirade Passenger For Life in Around the Net In Brand Marketing on 12/02/2016

    Delta is banning for life a disruptive passenger. CEO Edward Bastian says that the airline is also refunding the cost of tickets for other passengers on the Nov. 22 flight from Atlanta to Allentown, Pa. A video posted on Facebook by a passenger shows a man standing in the aisle, yelling at supporters of Democrat Hillary Clinton. The man asks loudly: ''We got some Hillary bitches on here?''

  • Breitbart Launches A Boycott Against Kellogg in Around the Net In Brand Marketing on 12/02/2016

    Far-right news site Breitbart is encouraging readers to boycott Kellogg's products after the company announced its decision to pull advertising from the news organization. Kellogg said it decided to end its relationship with the news organization because the views expressed on Breitbart do not align with the company's values.

  • Auto Sales On Track To Break Record in Marketing Daily on 12/01/2016

    If Santa puts a big red bow on a good number of vehicles in December, automakers will break the all-time record for annual sales. November U.S. auto sales were up 3.7% compared with a year ago.

  • Honda Sponsors HGTV Dream Home in Marketing Daily on 12/01/2016

    Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pilot that is intended to prompt consumers to enter the sweepstakes.

  • Vagisil Spoofs 'Sex And The City' in Around the Net In Brand Marketing on 12/01/2016

    Women's health site HelloFlo has a history of creating funny and frank videos about topics like periods and bladder leakage. Now SheKnows Media, which acquired HelloFlo earlier this year, is taking a page out of the site's playbook by tackling the subject of vaginal dryness in a video for Vagisil that spoofs "Sex and the City."

  • Has Black Friday Lost Its Magic? in Around the Net In Brand Marketing on 12/01/2016

    Going with the notion that if some is good, more must be better, many retailers have taken Black Friday to the extreme in recent years by opening on Thanksgiving Day with the goal of luring even more deal-seeking shoppers. While earlier sales may boost the bottom line for some retailers, it hasn't come without a backlash. Some consumers are critical of those stores.

Comments by Tanya All comments by Tanya

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: I'm guessing you have never worked in PR at a major corporation. The reason Tic Tac issued the statement via Twitter is because they were being *hounded* by reporters for a reaction/comment. I don't find it opportunistic at all and you are the only person who I have heard have that reaction. 

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    “I’ve got to use some Tic Tacs, just in case I start kissing her,” Trump says about the actress who was on her way to pick him up for a Days of Our Lives appearance. “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.” “And when you’re a star, they let you do it,” Trump says. “You can do anything.”

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: hit the link to to the linked article above and read it OR google for Trump and tic tacs OR find any of a thousand sources and watch the video. Mr. Trump explicitly says he needs a Tic Tac in the video because he might kiss the woman in question, because he can't control himself around beautiful women, he just starts kissing them (not a direct quote but pretty close.)

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Yep, I was talking about the GPS in phones. It would have to be turned on for a cell company to know if the phone was being used in a moving vehicle. And it's easy to turn off. There's got to a be a solution here. I agree, I think the cell phone companies should be baring the brunt of the responsibility here.

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Good idea, Craig re: the surcharge for texting while moving. I think in order for that to work, GPS woudl have to be turned on in the phone. It's pretty easy to deactivate, unfortunately. Those with privacy concerns keep it turned off, I am told. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Hey Ted. I don't know the exact date but it hasn't been long, maybe a year.  The only reason I stumbled across your comments from 2012 was because I was looking for old stories mentioning KaBoom! and I happpened to open this one. Hope all is well. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Ted, my apologies, when this story was written four years ago, reporters weren't notified of comments so I didn't realize you had posted your question here. If you had messaged me directly on the MediaPost website I would have responded. Do you still need this information or were you able to search and find it yourself? Thanks for reading.

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

  • Watching TV Is Too Hard by Gary Holmes (MediaDailyNews on 08/16/2016)

    Hmmmm, I have Amazon Video and I love it because I can add stuff to my queue via an app on my smart phone. Do you have a blueray DVD player?  I have one hooked up to my TV and it has Wifi capacity built right in. So to watch Amazon Video or Netflix, I simply turn it on, turn my TV to HDM2 and follow the prompts on my screen. I have two remotes, one for my TV and one for my DVD player, that's it. I just got done watching all 50 episodes of Six Feet Under via Amazon Video. There's a great selection there, it's never ending. I'm not sure I even need Netflix anymore. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    Great piece, Joe. And yes, Anderson Cooper got this one *very* right in his approach. 

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