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Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Consumers Still Leery Of Digital Ads in Marketing Daily on 09/30/2015

    Advertisers may not be doing enough to get consumers to trust digital advertising, according to a report from Nielsen, which points out that for a medium that is newer with lots of room to grow, it is surprising that the trust levels have not grown more.

  • Millennials More Attuned To Corporate Social Responsibility in Marketing Daily on 10/01/2015

    Millennials and people with children are more likely to invest in companies known for corporate social responsibility, a national survey finds -- which reinforces Aflac's marketing strategies with regard to Millennials, says Aflac Senior VP of Corporate Communications Catherine Blades.

  • Millennials Enjoy Tying Vacation To Philanthropy in Marketing Daily on 10/02/2015

    Millennials are more generous with their time, money, and donations than any other generation, according to a new study. The research will help the traveling public understand the potential for especially meaningful travel, and is a call to action for the tourism industry, says Mike Rea, CEO of Tourism Cares.

  • Allstate Partners With Kerry Washington For Purse Promotion in Marketing Daily on 09/29/2015

    Allstate Foundation Purple Purse, a public awareness and fundraising campaign, is aimed at creating long-term safety and security for domestic violence survivors. The purse represents the center of a woman's financial domain and purple is the national color for domestic violence awareness.

  • Consumers Prefer 'Premium' When It Comes To Pets in Marketing Daily on 09/27/2015

    The pet overall market has been seeing little expansion in terms of dollar and volume sales, but what gains there have been are primarily a result of higher-priced, higher-quality products entering the market, according to Packaged Facts.

  • Heineken Continues Love Affair With Bond in Marketing Daily on 09/25/2015

    The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken USA senior vice president of marketing, and is the brand's largest global marketing platform of 2015.

  • Consumers Question Credit Card Safety in Marketing Daily on 09/23/2015

    Many consumers believe new credit cards being issued by banks don't go far enough to protect card data or prevent fraud, according to a survey by the National Retail Foundation.

  • American Family Insurance Enlists Sports Stars in Marketing Daily on 09/24/2015

    "Dreams with the right amount of support and championing turn into iconic companies, college educations, the home that becomes more than just shelter, the car that carries you to what's next," says Telisa Yancy, VP, marketing at American Family Insurance.

  • Visit Seattle Launches Series On Revolt TV in Marketing Daily on 09/22/2015

    Visit Seattle is launching a TV series "Sounds by the Sound" premiering Oct. 2 on Revolt TV, owned by Sean Diddy Combs. The effort, from Publicis Seattle, also includes separate branded video content featuring traveler testimonials.

  • Boisset Wines, French Tourism Agency Partner For Contest in Marketing Daily on 09/20/2015

    Boisset Collection is once again inviting wine and travel enthusiasts to enter for a chance to win a wine-oriented trip to France. Last year's competition captured over 5 million impressions and nearly 125,000 votes.

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