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Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Loews' Campaign Features Social Media Photos in Marketing Daily on 06/30/2015

    "What better way is there to tell the story of our hotels than real images captured by our guests," Loews Hotels & Resorts CMO Bruce Himelstein tells "Marketing Daily.""The images they take during their stay convey their actual thoughts, feelings and experiences, allowing us to show future guests what it's really like to stay at Loews Hotels & Resorts."

  • Travelers Launches First Work From TBWA\Chiat\Day in Marketing Daily on 06/29/2015

    "The campaign targets existing and prospective customers, independent insurance agents, and employees," Lisa Caputo, executive vice president and chief marketing and communications officer at The Travelers Companies, Inc., tells "Marketing Daily."

  • Chase Outranks Other Banks In Social Media Prowess in Marketing Daily on 06/26/2015

    Chase Bank came out on top in a recent analysis by NetBase of brand conversations across social media platforms. The social media analytics provider recently released its "Brand Passion Report for Banking Brands," which analyzes two full years of activity on social networks, review sites, blogs, forums, and news sites worldwide.

  • Iams Campaign Focuses On Emotions in Marketing Daily on 06/25/2015

    "Through the Mars Petcare transition, Iams has maintained its heritage and dedication to being a key component to helping enhance dogs' health at every life stage," Dan Jackson, marketing director, Mars Petcare, tells "Marketing Daily."

  • Visit Anaheim Picks NYC For Brand Debut in Marketing Daily on 06/24/2015

    New York was chosen for the brand reveal because there are visitors present from all over the world. "We have a large leisure customer base in Australia and New Zealand, as well as in China, Canada, Mexico," Charles Harris, SVP/marketing for Visit Anaheim, tells "Marketing Daily."

  • Newcastle Reassures New Fans They Aren't 'Idiots' in Marketing Daily on 06/23/2015

    New fans, after they have actually tried the British beer, often tell Newcastle - using some off-the-cuff language - that they were totally and completely wrong. Their turnabout reactions are featured in a video titled "Misconceptions."

  • Capital One Promotes Loan Program in Marketing Daily on 06/18/2015

    "We know that there's a lot of information out there and that the home-buying journey can be overwhelming," Ravi Raghu, senior vice president, Capital One Home Loans, tells "Marketing Daily." "We spoke directly with first-time home buyers about their concerns, and then used those insights to create clear, engaging multimedia content."

  • Celebrity-owned Casamigos Tequila Launches First Campaign in Marketing Daily on 06/18/2015

    For the video campaign, the tequila company, co-owned by George Clooney, is asking friends and fans of the brand to document their idea of friendship and post it on social media using the hashtag #HouseOfFriends.

  • Band Aid, Amazon, Craftsman Are Top Brands For Dad in Marketing Daily on 06/17/2015

    "Fifty percent retention in a world where brand loyalty is hard to find is a pretty good achievement for the brands that have made the list two or even three years running," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily."

  • CMO Council Studies Embracing Social Media Strategies To Build Brands, Retain Workers in Marketing Daily on 06/13/2015

    Few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the brand claim, according to the report. That's not to say it isn't possible. Standout slogans where companies have measured up include the classic Avis "We Try Harder" campaign.

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