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Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Marriott, United Extend NFL Relationships in Marketing Daily on 11/23/2014

    Marriott is hosting a "Most Passionate NFL Fan" contest and the winner will be sent to the 2014 Pro Bowl in Arizona. And United Airlines has renewed its relationship with the Cleveland Browns.

  • Southwest Ranks Highest In Value Perception, Purchase Consideration in Marketing Daily on 11/20/2014

    As consumers find tighter seating and higher fares despite lower gasoline prices, Southwest Airlines is the best positioned domestic airline in consumer value perception and purchase consideration among leisure travelers, according to YouGov BrandIndex.

  • Barefoot Wine Sponsors Comedy Video in Marketing Daily on 11/18/2014

    "Barefoot is all about fun and giving, so Prank it Forward is the perfect match," Elizabeth Windram, marketing manager at Barefoot Wine & Bubbly tells "Marketing Daily." "They share our values and vision of making the world a better place."

  • Allstate Enlists Actress As Spokesperson in Marketing Daily on 11/14/2014

    "We took feedback directly from our users, and created the new app which provides an even better experience," says Sanjay Gupta, Allstate executive vice president of marketing, innovation and corporate relations.

  • Premiumization Drives $7 Billion Natural Pet Product Market in Marketing Daily on 11/16/2014

    Pet product marketers can rest assured that the natural pet products trend isn't going anywhere any time soon, despite the fact that there is still no official definition of what is "natural," Shannon Brown, market research analyst, Packaged Facts, tells "Marketing Daily."

  • Newcastle Intros Scotch Ale in Marketing Daily on 11/13/2014

    "One of our dreams is to get rid of the 'intimidation' factor that prevents so many people from forgoing boring 'yellow beer' and enjoying more interesting brews," says Brett Steen, brand manager for Newcastle Brown Ale.

  • All Nippon Airways Asks 'Is Japan Cool?' in Marketing Daily on 11/11/2014

    Originally launched in 2012, the updated Web site has greater interactivity and a focus on destination promotion for inbound travelers. Visitors can vote on whether they think different topics are "cool" or "not so cool," leave comments, or share their thoughts via social media.

  • Starwood, Emirates Join Loyalty Programs in Marketing Daily on 11/10/2014

    The two travel companies are marketing the program through a combined effort of email blasts and outreach to top customers for both Starwood and Emirates. A video will live on the respective websites and on SPG's youtube channel.

  • Cancer Treatment Centers Enlist Christina Applegate in Marketing Daily on 11/09/2014

    The ad features the message, "When someone you love is diagnosed with cancer, you have the power to help. There are many ways you can stand up and show that you care." Creative takes the theme, "When You Don't Know What to Say, Stand Up."

  • Air New Zealand Safety Video Stars 'Hobbit' Characters in Marketing Daily on 11/06/2014

    "Air New Zealand's inflight safety videos have become a powerful way to share safety messages in way that is also entertaining," Jodi Williams, Air New Zealand head of global brand development, tells "Marketing Daily."

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