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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

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  • Mondelez Overhauls Snack Line, Adds Clean-Label Products in Around the Net In Brand Marketing on 02/22/2017

    The company is introducing a new line of crackers and snack bars made without artificial ingredients and GMOs, and it's revamping some of its existing products to better appeal to Millennials. The new products, called Vea, were developed in-house by a "startup" team -- a sign the food giant is trying to be more entrepreneurial.

  • Most Of Gen Y Buys Groceries Online in Around the Net In Brand Marketing on 02/22/2017

    Nearly two-thirds of Millennials shop online weekly for groceries, and this demographic has the potential to transform the retail grocery business, according to new research released by Clavis Insight. Health and wellness products are what Millennials purchase most, with 69% shopping in this category at least once a month.

  • Naked Juice Will Change Labels As Part Of Settlement in Around the Net In Brand Marketing on 02/22/2017

    PepsiCo will revise the bottle labels on its Naked Juice brand following a lawsuit claiming that the labels misled consumers about the product's real ingredients. PepsiCo and Naked Juice explicitly denied the allegations but will proceed with a number of label changes, according to the case's settlement agreement.

  • Linda Bean And The Great Lobster Experiment in Around the Net In Brand Marketing on 02/22/2017

    Linda Lorraine Bean, the other L.L. Bean, has spent the last decade promoting her lobster empire, one that merged the cachet of her family name with the popularity of the state's top crustacean. But last month, she took to the national spotlight for a different reason: to defend bankrolling a political action committee supporting Donald Trump.

  • NASCAR Seeks Younger Audience With Monster Energy Sponsorship in Around the Net In Brand Marketing on 02/22/2017

    NASCAR expects to get a big boost in its efforts to broaden its appeal among Millennials and youths on Sunday. Not just from the action on the track when Daytona International Speedway hosts the 59th annual Daytona 500, but also from the new title sponsor of NASCAR's premier racing series: Monster Energy.

  • Taking The Anxiety Out Of Buying A Vehicle in Marketing: Automotive on 02/22/2017

    Along with buying a house or funding a college education, purchasing a vehicle is one of the biggest layouts of cash most consumers will make. Unlike the house or education, it's a purchase that fills buyers with much more anxiety and stress.

  • Invisalign Highlights The Power Of A Smile in Marketing Daily on 02/22/2017

    The effort will simultaneously target dentists, orthodontists and consumers. It is part of a new global brand identity for the Invisalign brand.

  • Reddit Is Being Manipulated By Big Financial Services Companies in Around the Net In Brand Marketing on 02/21/2017

    Reddit is being manipulated by large financial services companies with fake accounts and fake upvotes via seemingly ordinary internet marketing agencies. "I work with a number of accounts on Reddit that we can use to change the conversation. And make it a bit more positive," according to a marketing agency that said it manipulates conversations on Reddit.

  • Amazon Matches Walmart, Lowers Free Shipping Minimum  in Around the Net In Brand Marketing on 02/21/2017

    Amazon has lowered the minimum spend threshold for free shipping back down to $35, matching a recent move from Walmart and reverting to Amazon's own previous minimum spend. Amazon's free shipping help page now indicates the lower threshold. The price drop, which wasn't announced formally, appears to have happened over the past couple of days.

  • NBA Players Declare Marketing Independence in Around the Net In Brand Marketing on 02/21/2017

    This weekend's NBA All-Star festivities in New Orleans won't be all slam dunks and breathtakingly bad defense. On Friday, about 100 of the league's top players and their union will huddle about something they haven't been able to discuss for 20 years: how to market and profit from their own collective images.

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