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Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Playboy Enterprises Wins Jury Verdict Against Play Beverages in Around the Net In Brand Marketing on 10/26/2016

    A jury returned a unanimous verdict in favor of Playboy Enterprises against Play Beverages and CirTran Beverage, awarding Playboy $7 million in damages. The case was brought in Illinois as Play Beverages/CirTran continued to sell and to market energy drink products using Playboy trademarks, even though the license to use such trademarks had ended.

  • Buick Receives Accolades from 'Consumer Reports'  in Around the Net In Brand Marketing on 10/26/2016

    Buick became the first auto brand from Detroit's Big 3 automakers in three decades Monday to place in the top three in Consumer Reports' annual ranking of the most reliable automobiles. The upscale General Motors nameplate came in third behind Lexus and Toyota in the closely watched index that predicts how well cars will hold up over the years.

  • P&G Profits Beat Forecast in Around the Net In Brand Marketing on 10/26/2016

    Procter & Gamble reported a $2.7 billion profit for the three months ended Sept. 30, an increase of 4% from a year ago. Sales were flat during the first quarter of the fiscal year, staying at $16.5 billion. Organic sales, which excludes the impact of foreign exchange rates, acquisitions or divestitures, increased a robust 3%. Earnings per diluted share were 96 cents.

  • Girl Scout Cereal Coming To Grocery Stores in Around the Net In Brand Marketing on 10/26/2016

    If you've ever needed an excuse to eat cookies for breakfast, your wait is over: Girl Scouts is releasing Thin Mint and Caramel Crunch flavored cereal in January. General Mills confirmed the release of the flavors, however, the Instagram account CandyHunting first broke the news when it shared two pictures of the Thin Mint and Caramel Crunch cereal boxes.

  • O'Neal Sweetens Marketing Roster With Krispy Kreme Alliance  in Around the Net In Brand Marketing on 10/26/2016

    Shaquille O'Neal has become the owner of a Krispy Kreme location in Atlanta, which has been a doughnut shop location for more than 60 years, according to the company. He also is the brand's new global spokesperson and will appear in multi-media marketing. For its first activation with O'Neal, Krispy Kreme has unveiled Shaq-or-Treat," a social media promotion.

  • VW Outlines Settlement For Faulty Diesels  in Marketing Daily on 10/25/2016

    "U.S. consumers seem to have short memories when it comes to automotive issues, so VW should be well on its way to moving forward without a millstone around its neck," says KBB's Jack Nerad.

  • Jaguar, Ford, Tata Motors Collaborate On Connected, Autonomous Vehicle Technology in Marketing: Automotive on 10/25/2016

    Negative news regarding Tesla's autopilot systems, including several fatalities, hasn't stopped other automakers from pursuing similar technologies.

  • Avril Lavigne Pulls Off Greatest Product Placement Of All Time in Around the Net In Brand Marketing on 10/25/2016

    The new Avril Lavigne video takes the product placement cake-even though it only features one product.[more] "Oh, my new Sony phone is ringing," says Avril as she picks up her Sony Xperia-which is bobbing in a glass of water. She then launches into her new single, "Rock N Roll." The product placement is so blatant that it comes off as punk performance art.

  • Visa Profits, Revenue Rise, Beat Estimates in Around the Net In Brand Marketing on 10/25/2016

    Visa, the world's largest payments network operator, reported better-than-expected quarterly profit and revenue, boosted by the inclusion of Visa Europe's results and as customers spent more using its network. The company said total payments volume increased 47.1 percent to $1.86 trillion on a constant dollar basis in the fourth quarter ended Sept. 30.

  • NHTSA Urges Automakers To Focus On CyberSecurity in Around the Net In Brand Marketing on 10/25/2016

    Following its release of guidelines for automakers regarding self-driving cars, the National Highway Traffic Safety Administration has released a similar set of guidelines or "best practices" for cybersecurity in vehicles, designed to provide guidance for car makers. The best practices document is 22 pages and is non-binding.

Comments by Tanya All comments by Tanya

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: I'm guessing you have never worked in PR at a major corporation. The reason Tic Tac issued the statement via Twitter is because they were being *hounded* by reporters for a reaction/comment. I don't find it opportunistic at all and you are the only person who I have heard have that reaction. 

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    “I’ve got to use some Tic Tacs, just in case I start kissing her,” Trump says about the actress who was on her way to pick him up for a Days of Our Lives appearance. “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.” “And when you’re a star, they let you do it,” Trump says. “You can do anything.”

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: hit the link to to the linked article above and read it OR google for Trump and tic tacs OR find any of a thousand sources and watch the video. Mr. Trump explicitly says he needs a Tic Tac in the video because he might kiss the woman in question, because he can't control himself around beautiful women, he just starts kissing them (not a direct quote but pretty close.)

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Yep, I was talking about the GPS in phones. It would have to be turned on for a cell company to know if the phone was being used in a moving vehicle. And it's easy to turn off. There's got to a be a solution here. I agree, I think the cell phone companies should be baring the brunt of the responsibility here.

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Good idea, Craig re: the surcharge for texting while moving. I think in order for that to work, GPS woudl have to be turned on in the phone. It's pretty easy to deactivate, unfortunately. Those with privacy concerns keep it turned off, I am told. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Hey Ted. I don't know the exact date but it hasn't been long, maybe a year.  The only reason I stumbled across your comments from 2012 was because I was looking for old stories mentioning KaBoom! and I happpened to open this one. Hope all is well. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Ted, my apologies, when this story was written four years ago, reporters weren't notified of comments so I didn't realize you had posted your question here. If you had messaged me directly on the MediaPost website I would have responded. Do you still need this information or were you able to search and find it yourself? Thanks for reading.

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

  • Watching TV Is Too Hard by Gary Holmes (MediaDailyNews on 08/16/2016)

    Hmmmm, I have Amazon Video and I love it because I can add stuff to my queue via an app on my smart phone. Do you have a blueray DVD player?  I have one hooked up to my TV and it has Wifi capacity built right in. So to watch Amazon Video or Netflix, I simply turn it on, turn my TV to HDM2 and follow the prompts on my screen. I have two remotes, one for my TV and one for my DVD player, that's it. I just got done watching all 50 episodes of Six Feet Under via Amazon Video. There's a great selection there, it's never ending. I'm not sure I even need Netflix anymore. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    Great piece, Joe. And yes, Anderson Cooper got this one *very* right in his approach. 

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