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TANYA GAZDIK IRWIN

Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

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  • SXSW: Notes From An Old Fart by Steve Smith (Mobile Insider on 03/17/2015)

    Great read, wish I was there. But yeah, what ever happened to it being a music festival first and foremost. Is a side conference at Coachella next? Hmmm, maybe I'm on to something.

  • Fitbit: Best Personal Tech of 2013 by Max Kalehoff (Online Spin on 12/31/2013)

    Max, I love FitBit, too. And you look great, I noticed the weight drop in your Facebook picture. Their customer service is amazing. When I broke my first FitBit Zip, they were kind enough to quickly send me a free replacement. I recently ordered two FitBit Force wristbands for my husband and I (two week back order!) along with the FitBit Aria scale. I'm excited to take things up a notch. I'm also doing Weight Watchers and have had good results so far. They are another good company. Membership is free for life once you reach your goal weight. What an incentive! I plan to go weekly for the rest of my life to stay on track. My health is worth it.

  • WestJet Santa Video Goes Viral by Tanya Gazdik Irwin (Marketing Daily on 12/12/2013)

    It is the most brilliant piece of marketing I have seen this year, maybe in several years. How much would 12 million views be worth? Definitely a lot more than the gifts cost. I suspect the residual effect will last quite a while. My husband and I were online last night to see if WestJet flew out of Windsor, which we are near. I'll bet we aren't alone.

  • Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy' by John R. Osborn (Video Insider on 07/13/2012)

    Fascinating, and brilliant. Thanks for informing about this clever advertising method.

  • (Another) Actor Is New Voice Of Honda by Karl Greenberg (Marketing Daily on 09/22/2011)

    I still remember the first time I heard Patrick Dempsey stumping for Mazda. I was driving (it was a radio spot) and I almost wrecked my car, I was so enchanted.

  • Chase Campaign Supports New Sapphire Rewards by Tanya Gazdik Irwin (Marketing Daily on 08/24/2011)

    Thanks Elle. The article is now correct.

  • Borders Crossing Into The Hereafter by Thom Forbes (Marketing Daily - Top of the News on 07/19/2011)

    I have fond memories of making pilgrimages 20 years ago to the Borders in Southfield, Mich. one of the first ones in the metro Detroit area. The selection was amazing and so were the employees. It was a destination. You can't say that about many retail stores anymore, they are a dime a dozen. My only hope is that the closing of the Borders near me in Grosse Pointe, Mich. will result in an independent book store springing up in the area. Now *that* would be a silver lining.

  • Can Livestrong Survive The Tarring Of Armstrong? by Thom Forbes (Marketing Daily - Top of the News on 05/26/2011)

    I may be in the minority, but I am not shocked or disturbed by these allegations. Lance still beat cancer so he's still a hero in my book. Plus, his health-focused website and app are amazing. He's definitely moved beyond being just a racer.

  • Sorry, Airlines: U.S. Travelers Prefer Open Road by Tanya Gazdik Irwin (Marketing Daily on 04/30/2011)

    Erin, the study says 3/4 of all surveyed, so it cuts across all age groups. Paula, here's more info about the study: http://mandalaresearch.com/index.php/purchase-reports/view_document/6-project-85-the-drive-market?tmpl=component

  • Just An Online Minute... Endings Are Really Beginnings... Or Something Like That by Kelly Samardak (Just An Online Minute on 02/04/2011)

    Awww, I'm late to the party (of comments) but I agree with what everyone else said, and more. I loved meeting you in person when we both had occasion to be in Mantua (crazy small world, eh?) and I have loved reading your columns. Now I'll just have to settle for Facebook status updates and tweets, but that's OK. You'll be great at your new job, can't wait to hear all about it. I can't believe it's been three years. Time flies and so do you. Be free, little bird :)

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