TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception in Marketing Daily on 04/12/2026
  

  "Algorithm management across social platforms is critical, and you have to stay ahead of creative fatigue," Mazda's Brad Audet tells "Marketing Daily."

• U.S. Bank Inks Multiyear NFL Deal in Marketing Daily - Top of the News on 04/12/2026
  

  One component of the deal is a customized financial guidance program for NFL players called the U.S. Bank Financial Edge.

• Automotive TV Spending Falls 31% In March in Marketing Daily on 04/08/2026
  

  "March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel.

• P&G Sets Multibrand Deal With WNBA in Marketing Daily - Top of the News on 04/08/2026
  

  P&G and the WNBA's tie-up will span marketing, retail and digital channels, as more large marketers ramp up investment in women's sports.

• Dollar Shave Club Offers Women 'No BS' Pricing in Marketing Daily - Top of the News on 04/07/2026
  

  The launch campaign includes two 30-second ads, a traditional and an AI-generated one, to test performance across platforms.

• 'What's Your RAV4?' Celebrates SUV Built For Every Lifestyle in Marketing Daily on 04/07/2026
  

  The campaign was developed using a cohesive marketing approach inclusive of multicultural audiences.

• Tommy Hilfiger Enlists Travis Kelce As Ambassador, Collaborator in Marketing Daily - Top of the News on 04/06/2026
  

  The campaign, which will break in late August/September, will be shot over two-and-a half days at the end of April at an undisclosed iconic New York location.

• Test Drive: Cadillac Lyriq Features Standard Super Cruise in Drive Time on 04/05/2026
  

  I was delighted to find that unlike every other electric Cadillac, the 2026 Cadillac Lyriq still offers Apple CarPlay and Android Auto functionality.

• Jordan's Furniture Avoids Huge Giveaway in Marketing Daily - Top of the News on 04/05/2026
  

  The regional furniture company created an old-school promotional stunt now engineered for viral amplification and PR pickup, not just sales.

• New York Auto Show Chock Full Of News in Marketing Daily on 04/05/2026
  

  Automakers introduced new vehicles like the 2027 Kia EV3, while Hyundai debuted its fully-boxed body-on-frame architecture.

Comments by Tanya All comments by Tanya

• ICE Plans $100M Recruitment Campaign by Tanya Gazdik (Marketing Daily - Top of the News on 12/31/2025)
  

  Thanks for the comment Roger. I was able to run down that information from a November story and have updated my story accordignly. 

• Consumers Optimistic About EVs, Per BMW Group Survey by Tanya Gazdik (Marketing Daily on 06/12/2025)
  

  Hi Wynn, Thanks for reading! Research (from a multitude of sources) shows that most EV owners end up putting in a level 2 home charger. But even with simply a 120 volt household outlet, you could easily add 75 miles of range overnight.  Folks can do that even out of apartment or condo windows with extension cords.

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi again, Jeep has it posted as a Story on Instagram. If you go to their Insta page and click the Jeep profile logo, the post comes right up. Unfortunately there's no way for me to embed it in my story. But it is there! :)

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi Mike, thanks for catching that the link was old. I replaced it with the quote from Stellantis. They have not yet posted about it on Instagram this year, but maybe that's by design, given the current political climate. I have reached out to them again to ask about it.  

• The Whole US-Canada Thing, 'IMHO' by Gord Hotchkiss (Media Insider on 05/06/2025)
  

  Great column, Gord, and I share your pain. As a Detroiter, I'm back and forth across the border with Windsor, Ontario quite frequently and I have a lot of Canadian friends. Our common purpose is saving dogs from high-kill shelters in the southern U.S. and transporting them up to rescue groups in London, Toronto, Ottawa and other parts of Ontario. I crossed with great trepidation a few weeks ago but thankfully everyone in the commercial office (we pay taxes on the dogs -- they are considered "goods") and at my favorite fish and chips joint were very pleasant. I keep telling mysellf "this too shall pass," but it's distressing at the moment to see U.S. relationships with the rest of the world degrade overnight.  

• Jeep Wins The Super Bowl by Tanya Gazdik (Drive Time on 02/10/2025)
  

  Thanks for the feedback Bill, I appreciate it. 

• Report From Ukraine by Dave Morgan (Media Insider on 02/20/2025)
  

  Thank you Dave. As someone of Ukrainian heritage, I am distraught over Trump's lies. I am looking for ways to support the people. I'll be in touch with some questions. 

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

• Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us by Barbara Lippert (Mad Blog on 11/07/2024)
  

  Barbara, beatufiul column, thank you.  I watched the Netflix documentary last night and thoroughly enjoyed it. P.S. Don't listen to the trolls, Martha certainly doesn't, and nor do I. Life is too short. 

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