TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Automotive National TV Spending Rises Nearly 12% in Marketing Daily on 06/19/2025
  

  Sports-related programming accounted for over 60% of the auto industry's total national linear TV ad spend in May, dominated by the NBA, per iSpot.tv.

• NBA Sponsorships Equal Big Business, Right Down To The Bubbly in Marketing Daily - Top of the News on 06/19/2025
  

  Sponsorships are the second-biggest source of revenue for the NBA and its teams after media rights deals.

• Costco Plans Standalone Gas Station in Marketing Daily - Top of the News on 06/18/2025
  

  Gas has been a pillar of Costco's business model since the company built its first fueling station back in 1995.

• Jeep Plays Up 'Jurassic World Rebirth' Partnership in Marketing Daily on 06/18/2025
  

  Both Jeep and the movie franchise are steeped in adventure, excitement and possibility, says Olivier Francois, global CMO, Stellantis.

• Peloton's New CMO Inherits Laundry List Of Issues in Marketing Daily - Top of the News on 06/17/2025
  

  Peloton has cut its marketing spending, trying to adapt to reduced demand after the pandemic.

• Tesla, Jeep Lead American-Made Index in Marketing Daily on 06/17/2025
  

  "No vehicle has ever reached 100% domestic parts content in the index's history," says Cars.com's Patrick Masterson.

• McDonald's Settles $10B Lawsuit With Byron Allen in Marketing Daily - Top of the News on 06/16/2025
  

  It's unclear if the settlement incorporates any larger changes to McDonald's media buying practices, notes "Variety."

• Test Drive: Mazda3, Subaru WRX Offer Driving Fun in Drive Time on 06/16/2025
  

  The Subaru fan club is alive and well -- I got several honks and thumbs-up from other Subie drivers.

• 'Nothing Stops Ram' As Chrysler Celebrates 100th Birthday in Marketing Daily on 06/15/2025
  

  Chrysler Brand CEO Christine Feuell says she has become accustomed to fielding questions about the brand's viability. "It's like whack-a-mole," she tells "Marketing Daily."

• Air India's Plan To Improve Reputation Takes A Huge Hit in Marketing Daily - Top of the News on 06/15/2025
  

  Both the airline and Boeing, the plane's manufacturer, were struggling before the crash.

Comments by Tanya All comments by Tanya

• Consumers Optimistic About EVs, Per BMW Group Survey by Tanya Gazdik (Marketing Daily on 06/12/2025)
  

  Hi Wynn, Thanks for reading! Research (from a multitude of sources) shows that most EV owners end up putting in a level 2 home charger. But even with simply a 120 volt household outlet, you could easily add 75 miles of range overnight.  Folks can do that even out of apartment or condo windows with extension cords.

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi again, Jeep has it posted as a Story on Instagram. If you go to their Insta page and click the Jeep profile logo, the post comes right up. Unfortunately there's no way for me to embed it in my story. But it is there! :)

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi Mike, thanks for catching that the link was old. I replaced it with the quote from Stellantis. They have not yet posted about it on Instagram this year, but maybe that's by design, given the current political climate. I have reached out to them again to ask about it.  

• The Whole US-Canada Thing, 'IMHO' by Gord Hotchkiss (Media Insider on 05/06/2025)
  

  Great column, Gord, and I share your pain. As a Detroiter, I'm back and forth across the border with Windsor, Ontario quite frequently and I have a lot of Canadian friends. Our common purpose is saving dogs from high-kill shelters in the southern U.S. and transporting them up to rescue groups in London, Toronto, Ottawa and other parts of Ontario. I crossed with great trepidation a few weeks ago but thankfully everyone in the commercial office (we pay taxes on the dogs -- they are considered "goods") and at my favorite fish and chips joint were very pleasant. I keep telling mysellf "this too shall pass," but it's distressing at the moment to see U.S. relationships with the rest of the world degrade overnight.  

• Jeep Wins The Super Bowl by Tanya Gazdik (Drive Time on 02/10/2025)
  

  Thanks for the feedback Bill, I appreciate it. 

• Report From Ukraine by Dave Morgan (Media Insider on 02/20/2025)
  

  Thank you Dave. As someone of Ukrainian heritage, I am distraught over Trump's lies. I am looking for ways to support the people. I'll be in touch with some questions. 

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

• Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us by Barbara Lippert (Mad Blog on 11/07/2024)
  

  Barbara, beatufiul column, thank you.  I watched the Netflix documentary last night and thoroughly enjoyed it. P.S. Don't listen to the trolls, Martha certainly doesn't, and nor do I. Life is too short. 

• Tractor Supply Faces Pushback, Calls For CEO Resignation by Tanya Gazdik (Marketing Daily - Top of the News on 07/03/2024)
  

  Hey Tom, thanks for reading. I'm not sure what you are referencing. I just checked Motley Fool and the TSC common stick price has actually dropped $5 a share since the anti-DEI announcement, $262.53 on July 5 vs. $267.55 on June 27. 

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