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THOM FORBES

Thom Forbes was editorial director of Adweek and its sister publications in the 1980s and has written about marketing and media as a freelancer since 1990.

Articles by Thom All articles by Thom

  • TV Business Gets Too Fuzzy For Sharp In The Americas in Marketing Daily - Top of the News on 08/03/2015

    Unable to compete against upstart LCD manufacturers, the 103-year-old Japanese consumer electronics company Sharp is getting out of the television business in the Americas although its brand name will survive. The Chinese company Hisense is buying Sharp's factory in Mexico for $23.7 million and will continue to use the Sharp name as part of the deal.

  • T-Mobile, The 'Uncarrier,' Outdoes Expectations As It Adds More Lures in Marketing Daily - Top of the News on 07/31/2015

    The "Uncarrier" had an uncannily positive quarter and the results announced yesterday, coupled with promotions that have rolled out over the last couple of months, boosted T-Mobile's momentum as it seeks to ascend to No. 3 position in the wireless wars.

  • Dan Fellman, Warner Bros.' Distribution Star, Is Retiring in Marketing Daily - Top of the News on 07/30/2015

    Dan Fellman, who has played a leading supporting role in making boffo hits out of Warner Bros. movies for 37 years - as president of domestic distribution since 1999 - is retiring at the end of the year. For real ... though he'll consult.

  • Being Real With Real Estate Marketing in Content Marketing Insider on 07/29/2015

    Long perused by wistful dreamers and active buyers alike, real estate and development listings, display ads, brochures and publications are certainly among the most enduring and endearing forms of content marketing. There has been a lot of new activity of late, from the sumptuous Elliman magazine that landed with a thud outside my home bundled with the New York Times a few months ago, to Coldwell Banker's empathic "Home Field Advantage" videos featuring baseball stars, as well as its use of user-generated photos and videos as part of the sales process, to name just a few.

  • Taylor - Who Has 'Followership' - To Succeed Lafley As P&G CEO in Marketing Daily - Top of the News on 07/29/2015

    David S. Taylor, Procter & Gamble's group president of global beauty, grooming and health care - with hands-on experience in everything from plant production management to marketing to selling off brands deemed expendable - will take over as president and CEO at the company on Nov. 1.

  • Teva Buying Allergan Generics, Creating 'Market Behemoth' in Marketing Daily - Top of the News on 07/28/2015

    Thwarted in its attempt to acquire the generic and specialty pharmaceuticals company Mylan, the Israeli-based Teva will purchase Ireland-based Allergan Generics for $40.5 billion in an acquisition that executive and investors at both companies - if not consumers - are applauding.

  • Mitsubishi Shuts Production - But Not Sales - In U.S.  in Marketing Daily - Top of the News on 07/27/2015

    Mitsubishi Motors is ending production of its Outlander Sport crossover SUV in the U.S. and will close its only plant here, in Normal, Ill., if it does not find a buyer. At a news conference in Japan this morning, president and COO Tetsuro Aikawa said the decision is "strictly due to dwindling output in recent years" and is not related to labor costs or foreign exchange rates, Reuters' Minami Funakoshi reports.

  • Nurturing Freelancers Who Nurture The Brand in Content Marketing Insider on 07/24/2015

    As someone who has freelanced for most of the past 25 years - including some dabbles in what I had no idea would someday be called "content" - I was intrigued by a blog post I came across the other day: "Nurturing Freelancers Is the Key to Content Marketing." "Of course it is!" you may have heard me shriek.

  • Campbell's Tossing Artificial Colors, Flavors By 2018 in Marketing Daily - Top of the News on 07/24/2015

    "Soup Is Good Food," Campbell used to tell consumers. Now it wants them to think of it as a "Good For You" food company and, as part of that ongoing transformation, it said at a investor's meeting Wednesday that it would remove all artificial flavors and ingredients from it products by 2018.

  • Remedies Proposed For Soaring Drug Prices in Marketing Daily - Top of the News on 07/23/2015

    The escalating cost of pharmaceuticals is under both scrutiny and attack as a new study comparing pricing and effectiveness was announced and 118 physicians signed a letter urging grassroots advocacy.

Comments by Thom All comments by Thom

  • Samsung Likes The Direction Its Numbers Are Taking by Thom Forbes (Marketing Daily - Top of the News on 04/07/2015)

    Always a trick call, Michael. Farhad Manjoo's review was indeed negative but most of the reviews I've read were along the lines of Molly Wood's, also in the NYT: "... with the Galaxy S6 and Galaxy S6 Edge, Samsung is moving in a beautiful and powerful new direction, and has indeed created something that looks and feels new and different." And in rating it 8.9 on a scale of 10, CNET concludes: "Samsung's hardware has long stood up to the iPhone; at long last, its physical design does, too. Its high prices might deter some, but the Galaxy S6 accomplishes something important for Samsung: It’s a flagship phone that finally feels like a flagship."

  • Ford, Tonka Bring Out The Boy In Men Who Buy Dump Trucks by Thom Forbes (Marketing Daily - Top of the News on 03/04/2015)

    Correction: JMPR Public Relations, the new agency for Funrise, writes: “While we’d LOVE to take credit for the Ford F750, the JMPR team actually had nothing to do with the efforts there. That was an effort from the Ford side. ”

  • Jet.Com Has Amazon In Its Sights by Thom Forbes (Marketing Daily - Top of the News on 01/08/2015)

    For the Record: A spokesman for Sears Hometown and Outlet Stores says: "We’ve conducted initial scoping discussions, but have not reached an agreement with Jet." As for signing up for a free trial with Jet, I'd advise that you go directly to the site — https://www.jet.com/ — and start your own referrer network, if you're interested, rather than join someone else's.

  • Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion by Thom Forbes (Marketing Daily - Top of the News on 08/26/2014)

    Here's more on Riot Games' "League of Legends" championship figures cited in the Wall Street Journal report, John. http://www.theverge.com/2013/11/19/5123724/league-of-legends-world-championship-32-million-viewers

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    The despicable stereotype I am familiar with is "hooked" nose but your comments make it clear that I should not have used this too-similar phrase. I won't again. Thanks for the feedback.

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    I apologize that you saw the reference as anti-Semitic, Mr. Smith. It certainly was not intended to be. It was a reference to lower-income Americans having to rely on loan sharks whose enforcers — low-level gangsters — tend to have broken noses from their activities. Maybe I read too many Hardy Boy books in my youth or was too enamored of the legend of "Wild Bill" Hickok, who was shot and killed by "Crooked Nose Jack" McCall.

  • Is Anything More American Than A Dylan Spot? by Thom Forbes (Marketing Daily - Top of the News on 02/03/2014)

    Cash's involvement with Chrysler-Plymouth goes back to the mid-'50s and his music was still being used in recent spots . When he was amongst us, he also had an affection for sweet chariots http://www.youtube.com/watch?v=z9Y_GLT4_9I

  • Thumbs Up by Stan Mack (Real MAD on 01/30/2014)

    Hail! Hail! And willkommen!

  • Negative News Outdrew Positive In 2013 by Thom Forbes (Marketing Daily - Top of the News on 12/31/2013)

    That is truly inspiration for 2014, Paula. Thanks for your commentary throughout the year!

  • The Case Of Rabbi Dropped For Frequent Complaining by Thom Forbes (Marketing Daily - Top of the News on 12/04/2013)

    Could be, Stan. I know I had “rabbi" on my mind this morning. I’d just read an email from a cousin that contained a sketch for a new gravestone for our great, great grandfather, a rabbi whose original stone in the Hebrew Rest Cemetery in New Orleans was badly damaged by Katrina. In any event, there are several interesting issues here, which is the reason I chose this story over, say, the uptick in auto sales last month. One is how the Supreme Court decides and the possible repercussions on airline pricing. Then there's the more far-reaching concept of which customers marketers should be focusing their attention on (within the law, of course) as you and Daniel suggest. All this against the backdrop of what Paula identifies as an increasingly concentrated industry (see AA and US Airways last week) in which the consumer has fewer choices. So, gaffe aside, at least we’ve got that conversation going ...

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