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Thom Forbes was editorial director of Adweek and its sister publications in the 1980s and has written about marketing and media as a freelancer since 1990.

Articles by Thom All articles by Thom

  • Snoopy Has Flown His Last Flight For MetLife in Marketing Daily - Top of the News on 10/21/2016

    After more than three decades as MetLife's spokespooch, Snoopy has been grounded as the brand is "moving away from a traditional product-development model to one driven by customer insights," says CEO Steve Kandarian.

  • The Pink Fund Takes Social Into The Community in Social Media Insider on 10/20/2016

    Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.

  • Barbie Shows She Can Be Resilient in Marketing Daily - Top of the News on 10/20/2016

    The ladies are bringing a bit of pre-holiday-season cheer to Mattel, with Barbie sales soaring 16% during its third quarter and American Girl rising 14%. Although the results exceeded most analysts' expectations, worldwide net sales for all of its brands combined - which include Fisher-Price, Hot Wheels, Matchbox, Construction and Arts & Crafts Brands, Radica and Games - were flat, the company reported.

  • Stringer Ascending To CEO At Sony Music  in Marketing Daily - Top of the News on 10/19/2016

    Rob Stringer has been named CEO of Sony Music Entertainment, succeeding music-industry Doug Morris, 77, who will become chairman of SME in April 2017. Stringer, 54, has been in the Sony Music family for his entire career and is the brother of Sir Howard Stringer, the retired CEO of Sony Corp.

  • Pepsi Ups Its Ante On Sugar, Salt, Fat Goals in Marketing Daily - Top of the News on 10/18/2016

    PepsiCo yesterday announced plans to further reduce the amount of added sugars, saturated fat and sodium levels in its product lineups, as well as environmental and social-impact initiatives in an "agenda designed to foster continued business growth in a way that responds to changing consumer and societal needs."

  • HFC Alternatives Should Increase Prices But Not By Much in Marketing Daily - Top of the News on 10/17/2016

    Now that nearly 200 nations have reached a legally binding agreement to limit the use of hydrofluorocarbons (HFCs) - a key contributor to greenhouse gases in the atmosphere - starting in 2019, the race is on for companies to provide alternatives. They are likely to increase the cost of air conditioners and refrigerators, but apparently not by much.

  • Honda Next-Gen CR-V Unveiled At Turbocharged Press Event in Marketing Daily - Top of the News on 10/14/2016

    Honda did the "reveal" thing with its 2017 CR-V inside Shed 3 at Detroit's Eastern Market this week and the fifth-generation, perennially best-selling SUV seems, on first glance, to be "bigger, more powerful, more fuel efficient and potentially better in every way," "Detroit Free Press" auto critic Mark Phelan tells us in a video report. "You could almost feel a chill run through the competition" - namely the Toyota RAV4, Nissan Logue, Jeep Cherokee, Subaru Forester, Chevrolet Equino and Ford Escape.

  • MoFo Infographic Highlights Social Media Best Practices in Social Media Insider on 10/13/2016

    Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.

  • Well Fargo's Stumpf Decides It's A Good Time To Retire in Marketing Daily - Top of the News on 10/13/2016

    After taking a beating in Congress, the press and social media over his leadership during the consumer banking scandal that led to Wells Fargo firing 5,300 low-level workers and paying $185 million in fines, Well Fargo chairman and CEO John Stumpf yesterday announced his retirement, effective immediately.

  • Amazon: Today, Streaming Music; Tomorrow, Fresh Meat in Marketing Daily - Top of the News on 10/12/2016

    Amazon's intrusion into all civilized areas of commerce continues apace with the launch today of its on-demand streaming service, Amazon Music Unlimited, even as the "Wall Street Journal" reports that it is preparing to build small grocery stores that would stock perishable items as well as, possibly, convenience stores modeled on discounters such as Aldi.

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