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THOM FORBES

Thom Forbes has written about marketing and media for more than 25 years. He was editorial director of Adweek and its sister publications in the 1980s and has covered the beat as a freelancer since 1990. For more than three years, he wrote Around the Net in Brand Marketing for MediaPost.

Articles by Thom All articles by Thom

  • Chipotle Says It's Free Of GMOs in Marketing Daily - Top of the News on 04/27/2015

    Chipotle Mexican Grill says that it has eliminated all genetically modified organisms from its menu items in all 1,831 of its restaurants, giving it a leg-up on bragging rights in the "better-for-you" category of the fast-casual foods wars. "G-M-OVER IT," reads the hed on a section of Chipotle's website that discusses the move, which has been several years in the making.

  • Dr. Oz Attacks His Attackers; Says He'd Take Some Segments Back in Marketing Daily - Top of the News on 04/24/2015

    Dr. Mehmet Oz projected a strong defense of his right to speak freely about "alternative routes to healing" and "unconventional approaches" to medicine in a piece published on Time's website yesterday as well as during a nearly 30-minute counterattack against a letter signed by 10 physicians calling for his ouster as a faculty member at Columbia University's College of Physicians and Surgeons.

  • Fee-Fi-Fo-Fum, Google Enters The WiFi Business in Marketing Daily - Top of the News on 04/23/2015

    Google yesterday announced its long-anticipated WiFi service -- it's called Project Fi -- at a price that observers say could put pressure on other carriers as it rolls out to a wider market. Right now, you have to have a Google Nexus 6 smartphone and must "request an invite" to join, however.

  • Blue Bell Recalls Entire Line; CEO Vows To 'Get It Right'  in Marketing Daily - Top of the News on 04/22/2015

    With federal officials identifying at least 10 cases of people with listeria illnesses linked to its products, Blue Bell Creameries has expanded a series of limited recent recalls to everything on the shelves of retailers in 23 states, primarily in the South and Southwest, produced at all of its facilities. It also sells its ice cream, frozen yogurt, sherbet and other goodies in some international markets.

  • Kraft, Senate Bill On Cosmetics Address Ingredients For Change in Marketing Daily - Top of the News on 04/21/2015

    As consumers increasingly demand to know exactly what goes into - and on - their bodies, both lawmakers and individual marketers are responding with an alacrity not seen in seven or eight decades.

  • Target Shoppers Go Gaga Over Lilly Pulitzer Line  in Marketing Daily - Top of the News on 04/20/2015

    It seems everybody and her sister wanted get a Lilly Pulitzer piece at Tar-zhay yesterday, causing the website to go offline for about 20 minutes to regulate the flow of traffic before the exclusive new collection sold out online, as it did at many of the chain's retail stores. The shoppers were in a tizzy over a 250-piece collection of 15 prints at prices far more attractive than normal for the label.

  • Rising E-Cig Use By Teens Lights Up Debate in Marketing Daily - Top of the News on 04/17/2015

    The number of teenagers using e-cigarettes tripled between 2013 and 2014 as the use of as cigarettes among them declined, according to data published yesterday by the Centers for Disease Control and Prevention and the U.S. Food and Drug Administration's Center for Tobacco Products (CTP). Hookah smoking roughly doubled for middle and high school students.

  • Etsy Makes A Ticker Name For Itself; Valued At $1.8 Billion in Marketing Daily - Top of the News on 04/16/2015

    Etsy, which has crafted an authentic brand out of its homespun ethos and given artisans of the maker movement a cookie-cutter path to distribution and, sometimes, sustainability or more, priced its IPO yesterday at $16 a share, adding up to a market valuation of $1.8 billion. It raised $267 million by selling 16.7 million shares yesterday, the AP reports, and will begin trading publicly this morning under the Nasdaq ticker symbol ETSY.

  • Avon Stock Lifts Off On Report It May Jettison North American Biz in Marketing Daily - Top of the News on 04/15/2015

    Avon, which told analysts on Monday that it was postponing a May 13 investors meeting until autumn to give new EVP CFO James Scully time to acclimate himself to the business and "prepare for a more robust discussion," is investigating options including selling off its North American operations - a move that some analysts have urged for some time, according to an impactful analysis of the state of the company by Joann S. Lublin and Ellen Byron in the "Wall Street Journal."

  • VW's Faltering U.S. Strategy Drives Tussle At The Top in Marketing Daily - Top of the News on 04/14/2015

    A power struggle has erupted at the top of Volkswagen leadership after chairman Ferdinand Piech told the German magazine "Der Spiegel" last Friday that he is "keeping myself at a distance" from his former protege and current CEO, Martin Winterkorn, who is in line to succeed him.

Comments by Thom All comments by Thom

  • Samsung Likes The Direction Its Numbers Are Taking by Thom Forbes (Marketing Daily - Top of the News on 04/07/2015)

    Always a trick call, Michael. Farhad Manjoo's review was indeed negative but most of the reviews I've read were along the lines of Molly Wood's, also in the NYT: "... with the Galaxy S6 and Galaxy S6 Edge, Samsung is moving in a beautiful and powerful new direction, and has indeed created something that looks and feels new and different." And in rating it 8.9 on a scale of 10, CNET concludes: "Samsung's hardware has long stood up to the iPhone; at long last, its physical design does, too. Its high prices might deter some, but the Galaxy S6 accomplishes something important for Samsung: It’s a flagship phone that finally feels like a flagship."

  • Ford, Tonka Bring Out The Boy In Men Who Buy Dump Trucks by Thom Forbes (Marketing Daily - Top of the News on 03/04/2015)

    Correction: JMPR Public Relations, the new agency for Funrise, writes: “While we’d LOVE to take credit for the Ford F750, the JMPR team actually had nothing to do with the efforts there. That was an effort from the Ford side. ”

  • Jet.Com Has Amazon In Its Sights by Thom Forbes (Marketing Daily - Top of the News on 01/08/2015)

    For the Record: A spokesman for Sears Hometown and Outlet Stores says: "We’ve conducted initial scoping discussions, but have not reached an agreement with Jet." As for signing up for a free trial with Jet, I'd advise that you go directly to the site — https://www.jet.com/ — and start your own referrer network, if you're interested, rather than join someone else's.

  • Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion by Thom Forbes (Marketing Daily - Top of the News on 08/26/2014)

    Here's more on Riot Games' "League of Legends" championship figures cited in the Wall Street Journal report, John. http://www.theverge.com/2013/11/19/5123724/league-of-legends-world-championship-32-million-viewers

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    The despicable stereotype I am familiar with is "hooked" nose but your comments make it clear that I should not have used this too-similar phrase. I won't again. Thanks for the feedback.

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    I apologize that you saw the reference as anti-Semitic, Mr. Smith. It certainly was not intended to be. It was a reference to lower-income Americans having to rely on loan sharks whose enforcers — low-level gangsters — tend to have broken noses from their activities. Maybe I read too many Hardy Boy books in my youth or was too enamored of the legend of "Wild Bill" Hickok, who was shot and killed by "Crooked Nose Jack" McCall.

  • Is Anything More American Than A Dylan Spot? by Thom Forbes (Marketing Daily - Top of the News on 02/03/2014)

    Cash's involvement with Chrysler-Plymouth goes back to the mid-'50s and his music was still being used in recent spots . When he was amongst us, he also had an affection for sweet chariots http://www.youtube.com/watch?v=z9Y_GLT4_9I

  • Thumbs Up by Stan Mack (Real MAD on 01/30/2014)

    Hail! Hail! And willkommen!

  • Negative News Outdrew Positive In 2013 by Thom Forbes (Marketing Daily - Top of the News on 12/31/2013)

    That is truly inspiration for 2014, Paula. Thanks for your commentary throughout the year!

  • The Case Of Rabbi Dropped For Frequent Complaining by Thom Forbes (Marketing Daily - Top of the News on 12/04/2013)

    Could be, Stan. I know I had “rabbi" on my mind this morning. I’d just read an email from a cousin that contained a sketch for a new gravestone for our great, great grandfather, a rabbi whose original stone in the Hebrew Rest Cemetery in New Orleans was badly damaged by Katrina. In any event, there are several interesting issues here, which is the reason I chose this story over, say, the uptick in auto sales last month. One is how the Supreme Court decides and the possible repercussions on airline pricing. Then there's the more far-reaching concept of which customers marketers should be focusing their attention on (within the law, of course) as you and Daniel suggest. All this against the backdrop of what Paula identifies as an increasingly concentrated industry (see AA and US Airways last week) in which the consumer has fewer choices. So, gaffe aside, at least we’ve got that conversation going ...

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