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THOM FORBES

Thom Forbes has written about marketing and media for more than 25 years. He was editorial director of Adweek and its sister publications in the 1980s and has covered the beat as a freelancer since 1990. For more than three years, he wrote Around the Net in Brand Marketing for MediaPost.

Articles by Thom All articles by Thom

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  • Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion by Thom Forbes (Marketing Daily - Top of the News on 08/26/2014)

    Here's more on Riot Games' "League of Legends" championship figures cited in the Wall Street Journal report, John. http://www.theverge.com/2013/11/19/5123724/league-of-legends-world-championship-32-million-viewers

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    The despicable stereotype I am familiar with is "hooked" nose but your comments make it clear that I should not have used this too-similar phrase. I won't again. Thanks for the feedback.

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    I apologize that you saw the reference as anti-Semitic, Mr. Smith. It certainly was not intended to be. It was a reference to lower-income Americans having to rely on loan sharks whose enforcers — low-level gangsters — tend to have broken noses from their activities. Maybe I read too many Hardy Boy books in my youth <http://bit.ly/1nfCMmO> or was too enamored of the legend of "Wild Bill" Hickok, who was shot and killed by "Crooked Nose Jack" McCall.

  • Is Anything More American Than A Dylan Spot? by Thom Forbes (Marketing Daily - Top of the News on 02/03/2014)

    Cash's involvement with Chrysler-Plymouth goes back to the mid-'50s <http://www.allpar.com/history/plymouth/johnny-cash.html> and his music was still being used in recent spots <http://answers.yahoo.com/question/index?qid=20100611170825AAw28HI>. When he was amongst us, he also had an affection for sweet chariots <g> http://www.youtube.com/watch?v=z9Y_GLT4_9I

  • Thumbs Up by Stan Mack (Real MAD on 01/30/2014)

    Hail! Hail! And willkommen!

  • Negative News Outdrew Positive In 2013 by Thom Forbes (Marketing Daily - Top of the News on 12/31/2013)

    That is truly inspiration for 2014, Paula. Thanks for your commentary throughout the year!

  • The Case Of Rabbi Dropped For Frequent Complaining by Thom Forbes (Marketing Daily - Top of the News on 12/04/2013)

    Could be, Stan. I know I had “rabbi" on my mind this morning. I’d just read an email from a cousin that contained a sketch for a new gravestone for our great, great grandfather, a rabbi whose original stone in the Hebrew Rest Cemetery in New Orleans was badly damaged by Katrina. In any event, there are several interesting issues here, which is the reason I chose this story over, say, the uptick in auto sales last month. One is how the Supreme Court decides and the possible repercussions on airline pricing. Then there's the more far-reaching concept of which customers marketers should be focusing their attention on (within the law, of course) as you and Daniel suggest. All this against the backdrop of what Paula identifies as an increasingly concentrated industry (see AA and US Airways last week) in which the consumer has fewer choices. So, gaffe aside, at least we’ve got that conversation going ...

  • The Case Of Rabbi Dropped For Frequent Complaining by Thom Forbes (Marketing Daily - Top of the News on 12/04/2013)

    Points well taken. I should not have used "Rabbi" in the headline.

  • Sheer Wear And Tear For Lululemon PR by Thom Forbes (Marketing Daily - Top of the News on 11/04/2013)

    CORRECTION: Business Insider's Hayley Peterson broke the Lululemon "pilling" story in a piece that ran on Thursday, Oct. 31, the day before the story I cited. You can read it at http://www.businessinsider.com/customers-say-lululemons-pants-still-sheer-and-pilling-2013-10

  • 'Gravity' Launches With October Box-Office Record by Thom Forbes (Marketing Daily - Top of the News on 10/07/2013)

    That’s a good point, Michael. It reminds me of the debate over whether Roger Maris really beat Babe Ruth’s home run record because Maris’ official season was eight games longer. Throw in the steroids allegedly taken by the three players who subsequently overtook them both them and who knows how to view the figures? For the record, many other major publications besides the Wall Street Journal are reporting the “October box office record” <http://bit.ly/GJeTRj> based on the currency the industry traditionally uses: money in the till in current dollars, although Box Office Mojo has an inflation-adjusted Top 100 grossing movies list. It will be interesting to see where “Gravity” eventually falls on that list <http://bit.ly/3qolyK>.

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