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THOM FORBES

Thom Forbes was editorial director of Adweek and its sister publications in the 1980s and has written about marketing and media as a freelancer since 1990.

Articles by Thom All articles by Thom

  • Waldorf-Astoria Said To Be Going Condo in Marketing Daily - Top of the News on 06/27/2016

    The Waldorf-Astoria, the matriarch of the luxury brand that opened on Manhattan's Park Ave. in 1931 as the largest hotel in the world and was bought by China's Anbang Insurance Group for $1.95 billion in 2014, will close next spring and reopen about three years later with upwards of 1,000 of its 1,413 rooms converted into luxury condominium units.

  • Major Content Trends, Redux in Content Marketing Insider on 06/24/2016

    We asked several experts who have appeared in our coverage of this space -- each of whom approaches content marketing from a different angle -- to share their takes on the major trends emerging in the discipline.

  • Brexit Repercussions: Markets Roil, Marketers Toil To Reassure Stakeholders in Marketing Daily - Top of the News on 06/24/2016

    The major certainty about Great Britain's exit from the European Union is uncertainty - but that quality has known repercussions that are playing out this morning as the 52% to 48% vote to do so became clear: stock markets are plunging worldwide, the pound fell to its lowest level since 1985, British Prime Minister David Cameron will resign by October and business leaders are scrambling to formulate strategies that will protect their interests and reassure stakeholders that all will be just fine in the long term.

  • Taking Stock Of All Things Social in Social Media Insider on 06/23/2016

    No. 1 among the buzzwords in the social media marketing space that should be throttled and buried, according to "Social Media Marketing Trends 2016" report? Social media marketing.

  • Chrysler Faces Negative Headlines In Wake Of Yelchin's Death in Marketing Daily - Top of the News on 06/23/2016

    Although it would not say that it was prompted by the death of actor Anton Yelchin, who was killed Sunday when his Jeep Grand Cherokee SUV rolled down his driveway and pinned him against a mailbox post and security fence, Fiat Chrysler yesterday sped up the recall of 1.1 million similar vehicles to make a software fix to the gear-shifter as it struggled to contain the story.

  • Musk's Tesla Makes $2.8 Billion Bid For Musk's SolarCity in Marketing Daily - Top of the News on 06/22/2016

    Calling the pairing a "blindingly obvious" one to make, Tesla Motors CEO and Elon Musk yesterday proposed to pay $2.8 billion in an all-stock deal to buy SolarCity, where Musk is the chairman and, with 22% of the stock, controlling shareholder. He owns 21% of Tesla.

  • Luxury Autos Driving To Great Lengths To Engage Customers in Marketing Daily - Top of the News on 06/21/2016

    Tesla is displaying its Model X SUV in a 400-square-foot, first-floor showroom next to racks of upscale attire in the Nordstrom department store in The Grove retail and entertainment complex in Los Angeles.

  • 'Dory' Swims To Box-Office Record For Animated Flick in Marketing Daily - Top of the News on 06/20/2016

    Thirteen years after "Finding Nemo," Disney's "Finding Dory" found an audience across a broad age span and set a North American opening weekend record for an animated movie with a box office take of $136.2 million, besting DreamWorks Animation SKG's 2007 $121.6 million "Shrek the Third" opening in 2007.

  • Revlon Puts On An Elizabeth Arden Face in Marketing Daily - Top of the News on 06/17/2016

    Looking for expanded sales opportunities and distribution and procurement efficiencies, Revlon is adding Elizabeth Arden's skin care, color cosmetics and fragrance products to its lines of color cosmetics, hair care, men's grooming, antiperspirants, deodorants and beauty tools in a cash deal valued at $870 million, including repayment of debt and preferred stock.

  • Siri, Viv And The Branding Potential For AI Assistants in Social Media Insider on 06/16/2016

    Apple's revelations Monday about the upgrades to its "intelligent personal assistant" -- aka Siri -- were met with generally good vibes, but there may be something even more exciting coming from the world of machine intelligence, dubbed Viv.

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