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THOM FORBES

Thom Forbes has written about marketing and media for more than 25 years. He was editorial director of Adweek and its sister publications in the 1980s and has covered the beat as a freelancer since 1990. For more than three years, he wrote Around the Net in Brand Marketing for MediaPost.

Articles by Thom All articles by Thom

  • AbbVie Snatches Pharmacyclics From J&J, Expanding Its Presence In Oncology  in Marketing Daily - Top of the News on 03/05/2015

    AbbVie, the North Chicago-based pharmaceutical firm whose $52-billion bid to buy the Dublin, Ire.-based Shire Plc. fell apart last year over tax rule changes, swooped in last night to snatch biopharmaceutical maker Pharmacyclics from the talons of Johnson & Johnson, which co-markets the cancer drug Imbruvica with it.

  • Ford, Tonka Bring Out The Boy In Men Who Buy Dump Trucks in Marketing Daily - Top of the News on 03/04/2015

    Long, long ago, when men were boys and the Internet was just a gleam in the eyes of some geeks in the government, lads made pretend they were garrulous truck drivers barreling around the sandbox with their collections of Tonka trucks. Ford is tapping into that spirit with a special edition, Tonka-branded F-750 dump truck that goes on display at the National Equipment Association Work Truck show in Indianapolis today.

  • Costco Says Citi-Branded Visa Card Will Replace AmEx  in Marketing Daily - Top of the News on 03/03/2015

    If "Everywhere you want to be" includes loading the conveyor belt at the checkout line in Costco, you're in luck. Starting in April 2016, Visa will replace American Express as the exclusive credit card at the 474 warehouse outlets in the U.S. and Puerto Rico. Citigroup with be the issuer and co-brand on the card that bears gifts such as yearly rebates, but any Visa card will be legal tender. The retailer will still accept Visa and MasterCard debit cards, as well as cash.

  • Samsung Junks The Plastic And Takes On The iPhone  in Marketing Daily - Top of the News on 03/02/2015

    Samsung took the wraps off the eco-friendly packaging of its Galaxy S 6 and S 6 Edge smart phones at an event at the Mobile World Congress in Barcelona last night with the declaration that "Next Is Now." And "next," while not terribly innovative, has critics observing that it at least there's nothing plastic about it.

  • From POTUS To Bezos: Jay Carney Takes Influential Job At Amazon in Marketing Daily - Top of the News on 02/27/2015

    Jay Carney has parlayed his stints as White House press secretary and director of communications for vice president Joe Biden into a top job at Amazon that will be equal parts communication and cajoling. Politico's Mike Allen broke the news yesterday that Carney would begin his new job Monday as Amazon's SVP for Worldwide Corporate Affairs, splitting his time between D.C. and Seattle.

  • KFC Offering All The Coffee Cup You Can Eat In UK Outlets in Marketing Daily - Top of the News on 02/26/2015

    KFC will be introducing Seattle's Best coffee - a brand within the Starbuck's brand - at some of its restaurants in the United Kingdom with an incredible edible twist: after you've slurped down the coffee, you can munch on the cup.

  • Don Keough, Beloved Coca-Cola President And New Coke Frontman, Dies At 88 in Marketing Daily - Top of the News on 02/25/2015

    Donald R. Keough, who deftly steered Coca-Cola Co. through its New Coke fiasco in the 1980s and never spied a hand he wasn't ready to earnestly embrace, died in Atlanta yesterday of pneumonia at 88. After serving as president and COO from 1981 to 1993 - "a period of unprecedented growth," as the company points out in its obituary, he had retired from Coke's board of directors only two years ago and remained an advisor to it.

  • The Shipping News: Target Cuts Minimum To $25 As Roadie Takes To Waffle House in Marketing Daily - Top of the News on 02/24/2015

    With its sights set on Amazon Prime, as well as chief rival Walmart's burgeoning online business, Target yesterday said that it was slicing its minimum purchase requirement for free shipping from $50 to $25 "effective immediately" and with "virtually no exclusions."

  • Skewing Old, AmEx And Caddy Get Aspirational At The Oscars in Marketing Daily - Top of the News on 02/23/2015

    There were no Samsung moments at this year's Academy Awards - the jokes and gags handed to host Neil Patrick Harris tended more toward the self-conscious than the selfie - although American Express, Cadillac and Samsung itself spent valiantly to create some buzz that would reverberate beyond the spots themselves.

  • Now The Food Fight Begins: Dietary Panel Calls For Less Meat, Sugar, Refined Grains in Marketing Daily - Top of the News on 02/20/2015

    Reflecting what we've all been reading in recent years, the 2015 Dietary Guidelines Advisory Committee that makes recommendations to two government agencies that, in turn, issue recommendations for what the nation's consumers should buy and eat, is telling people to injest more veggies, fruits, seafood, whole grains, beans and nuts and to cut down on red and processed meat, added sugars in food and drink and refined grains. Moderate amounts of alcohol and low- and not-fat dairy products are okay for most people, the report also says.

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