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THOM FORBES

Thom Forbes has written about marketing and media for more than 25 years. He was editorial director of Adweek and its sister publications in the 1980s and has covered the beat as a freelancer since 1990. For more than three years, he wrote Around the Net in Brand Marketing for MediaPost.

Articles by Thom All articles by Thom

  • Amazon's Services Include The Kitchen Sink in Marketing Daily - Top of the News on 03/31/2015

    Who ya gonna email when you need a gutter cleaned, iPad fixed or interior designed? Who else? Amazon hopes. "Now you can buy a sink on Amazon and hire someone to come and install it. Or a goat herder to tend your flock. Or someone to teach you aerial yoga," writes Elizabeth Weise in "USA Today."

  • Revived Ultra Luxurious Lincoln Continental To Pursue Chinese Market in Marketing Daily - Top of the News on 03/30/2015

    The Lincoln Continental - in name, spirit and ambition, at least - is back. With the emerging Chinese market as a catalyst, a concept of the revamped brand will be shown at the New York International Auto Show this week and will go on sale here and there next year as a rolling personification of capitalistic achievement.

  • Pepsi Retakes No. 2, As Consumers Grow Weary Of Artificial Sweeteners in Marketing Daily - Top of the News on 03/27/2015

    After five years in the No. 2 spot for soda volume, Diet Coke slipped back to third behind regular Pepsi-Cola in "Beverage Digest"'s annual reckoning of beverage sales, reflecting consumers' growing concerns about artificial sweeteners, among other factors.

  • CDC's 2015 'Tips' Campaign Includes Anti E-Cig Spot in Marketing Daily - Top of the News on 03/26/2015

    The Centers for Disease Control is rolling out a fresh pack of gruesome "Tips from Former Smokers" #CDCTips ads today, including a "Twitter Takeover" (#TipsTakeover) event from 9 a.m. to 5 p.m., according to a Facebook post, that will feature at least one regretful user of e-cigarettes. Unlike tobacco-based nicotine products, e-cigs can be widely advertised and marketed.

  • Berkshire Hathaway, 3G Capital Blending Kraft With Heinz  in Marketing Daily - Top of the News on 03/25/2015

    In a match made in comfort-food nirvana -- mac & cheese with ketchup -- Warren Buffett's Berkshire Hathaway and Brazilian private equity firm 3G Capital will merge H.J. Heinz Co. and Kraft Foods Group in a deal announced early this morning, creating the third-largest food and beverage company in North America and the fifth-largest in the world. The Kraft Heinz Co., with revenues of about $28 billion and eight billion-dollar-plus brands between them, will be co-headquartered in Pittsburgh and the Chicago area.

  • Wilson Buys The Bat Brand Favored By Hammerin' Harmon  in Marketing Daily - Top of the News on 03/24/2015

    You can bet that Mickey Mantle rookie card they won't be rebranding it "The Helsinki Slugger" but the Finnish company that owns Wilson Sporting Goods has agreed to pay Hillerich & Bradsby $70 million cash for the "global brand, sales and innovation rights" to the hallowed Louisville Slugger brand of baseball bats.

  • Apple Leaders Rally Behind New Bio Of Steve Jobs in Marketing Daily - Top of the News on 03/23/2015

    "Becoming Steve Jobs," an unauthorized biography that will be released tomorrow, has not only been garnering headlines for a "Fast Company" excerpt and selected leaks, but also is being positioned as a more accurate -- and sympathetic -- portrayal of the Apple founder than the one in "Steve Jobs," the authorized and bestselling biography by Walter Isaacson.

  • Software Update Will Allow Tesla Model S To Drive Itself To Malibu This Summer in Marketing Daily - Top of the News on 03/20/2015

    "Wheredja learn to drive?" will begin its road trip to the Archive of Quaint Phrases this summer if Tesla Motors has its way. CEO Elon Musk said yesterday that a software update to the Model S will allow it to drive itself on highways or private property as soon as three months from now.

  • Schultz Says #RaceTogether 'Is Not Some Marketing Or PR Exercise' in Marketing Daily - Top of the News on 03/19/2015

    Starbucks founder and CEO Howard Schultz aggressively defended the company's new "#RaceTogether" initiative at the company's annual meeting yesterday following such widespread criticism online and elsewhere that Corey duBrowa (@coreydu), its SVP of global communications, temporarily deleted his Twitter account writing: "I felt personally attacked in a cascade of negativity .... Most of all, I was concerned about becoming a distraction from the respectful conversation around Race Together that we have been trying to create."

  • Ryanair Plans For $30 Roundtrips Across The Pond By 2020 in Marketing Daily - Top of the News on 03/18/2015

    By the end of the decade, it may be cheaper to fly from Europe to NYC than it is to get from Staten Island to Brooklyn by automobile. The board of Ryanair, the largest carrier in Europe by volume, yesterday approved a five-year plan to launch transatlantic flights with tickets that could start at just GBP10 ($14.67 this morning) for flights to the U.S. Meanwhile, the one-way cash toll on the Verrazano Bridge is increasing from $15 to $16 this Sunday.

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