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Thom Forbes was editorial director of Adweek and its sister publications in the 1980s and has written about marketing and media as a freelancer since 1990.

Articles by Thom All articles by Thom

  • Disney Signs Iger For One More Sequel in Marketing Daily - Top of the News on 03/24/2017

    As has been anticipated since his heir apparent, COO Thomas Staggs, resigned last April, Disney Co. leading man Robert Iger yesterday agreed to extend his run as chairman and CEO for yet another year, and then serve as a consultant for three more after that.

  • It's All About The Experience in Social Media Insider on 03/23/2017

    Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself, and 71% say they will not come back after one bad incident.

  • Nike Lacks Dazzle, Frazzles The Market in Marketing Daily - Top of the News on 03/23/2017

    Nike shares dropped like an air ball yesterday -- more than 7% -- after a fiscal Q3 2017 and conference call late Tuesday revealed good earnings but an uncertain future in a world gone digital and with stiffer competition from Adidas. It was the biggest price decline for the Beaverton, Ore.-based shoe-and-image maker's shares since the company went public in December 1980.

  • KFC's Marker Taking Reins At Carl's Jr., Hardee's As Puzder Dismounts in Marketing Daily - Top of the News on 03/22/2017

    Andy Puzder, who withdrew from consideration to be Labor Secretary in February in the face of stiff and mounting opposition from an assortment of groups, yesterday resigned as CEO of CKE Restaurant Holdings, a position he has held since 2000. Jason Marker, who most recently has been president of Kentucky Fried Chicken, will succeed him next month at the helm of the company that franchises, licenses and operates the Hardee's, Carl's Jr., La Salsa and Green Burrito restaurant chains.

  • Walmart's Store No. 8 Will Launch And Nurture E-Com Start Ups in Marketing Daily - Top of the News on 03/21/2017

    Walmart continues to augment its e-commerce strategy of "if you can't beat 'em, buy 'em or incubate 'em." Yesterday, the Bentonville, Ark.-based retailer announced the formation of Store No. 8, an internal hub meant to foster e-com innovation, in the heart of Silicon Valley.

  • Uber In Another Jam As Jones Resigns With 'Blistering' Assessment in Marketing Daily - Top of the News on 03/20/2017

    After Recode broke the story that former target CMO Jeff Jones was quitting after less than six months as Uber president, CEO Travis Kalanick yesterday intimated in an email to employees that it was because he'd recently announced a search for a COO who would outrank Jones. Jones, meanwhile, issued a "blistering" statement to Recode, its Kara Swisher and Johana Bhuiyan report, saying: "It is now clear ... that the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber."

  • Alba Makes An Honest Co. Man Out Of Clorox COO Vlahos in Marketing Daily - Top of the News on 03/17/2017

    The Honest Company, the healthy lifestyle brand started by actress Jessica Alba and serial entrepreneur Brian Lee in 2011, named Nick Vlahos, Clorox EVP and COO, as its CEO yesterday. He succeeds Lee, who also co-founded LegalZoom and ShoeDazzle. He remains on the board and will advise the company.

  • An Illuminating Conversation About Conversational Marketing in Social Media Insider on 03/16/2017

    Highlights from the "Talk To The Brand: AI, Bots And Conversational Marketing" panel at MediaPost's OMMA SXSW event.

  • Your Chicken a la Laboratory Is Served in Marketing Daily - Top of the News on 03/16/2017

    Your first reaction to the concept of lab-grown chicken and duck may be "yuck," but read on. It's coming. And it will not only be good for the environment - and individual members of the species themselves - it also tastes ... well, good enough to eat again, at least at this point.

  • Neiman Marcus' 'Exploring' May Take It To Hudson's Bay in Marketing Daily - Top of the News on 03/15/2017

    You know there's serious trouble when a headline tails off with "... as business shrivels." That's how "Fortune" characterized the state of affairs at Neiman Marcus yesterday in following up on a "Wall Street Journal" report that Hudson's Bay Co., owner of Saks Fifth Avenue and Lord & Taylor, was in talks to purchase the Dallas-based retailer's 42-location - and online - operation.

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