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THOM FORBES

Thom Forbes has written about marketing and media for more than 25 years. He was editorial director of Adweek and its sister publications in the 1980s and has covered the beat as a freelancer since 1990. For more than three years, he wrote Around the Net in Brand Marketing for MediaPost.

Articles by Thom All articles by Thom

  • Is GoDaddy Up To Its Old Tricks? in Marketing Daily - Top of the News on 01/28/2015

    It was meant to be a send-up of a "heartwarming" Budweiser lost-puppy spot that we'll all see in full on Sunday but it outraged so many people so quickly after its preview on the "Today" show yesterday that GoDaddy CEO Blake Irving soon tweeted a hasty retreat from the other side of the line: "Thank you @animalrescuers for the candid feedback. What should have been a fun and funny ad clearly missed the mark and we will not air it."

  • Mattel Looking For A CEO To Reboot Culture, Rejuvenate Sales in Marketing Daily - Top of the News on 01/27/2015

    He not only didn't come up with any breakout products and failed to help Barbie get her groove back this holiday season, it appears that Bryan Stockton's ban on meetings without a purpose didn't do much to change the lethargic culture at Mattel either. He resigned as chairman and CEO over the weekend and Christopher Sinclair, who has been on the Mattel board since Tyco's Tickle Me Elmo was the top toy of the year - that's 1996 - took over his duties on an interim basis.

  • Coming To WiFi (Perhaps) Near You: Cheap Mobile Phone Service in Marketing Daily - Top of the News on 01/26/2015

    Cablevision will offer a WiFi-only mobile-phone service called Freewheel to customers in the New York metro area starting next month with unlimited data, talk and text that will cost $9.95 for its broadband Internet subscribers and $29.95 for anyone else.

  • As Sales And Profits Surge, Starbucks Names A Techie COO  in Marketing Daily - Top of the News on 01/23/2015

    As it rolls out ambitious plans for Mobile Order & Pay and ramps ups plans for mobile delivery, Starbucks yesterday named technology industry veteran Kevin Johnson, who has been a director of the company for six years, to be its president and COO starting March 1. Profits were up 82% on a global comparable store sales rise of 5% for the quarter ending Dec. 28.

  • Melvin Gordon, Who Expanded Secretive Tootsie Roll Industries, Dies At 95 in Marketing Daily - Top of the News on 01/22/2015

    Melvin Gordon, who led Tootsie Roll Industries on a highly successful, fiercely independent and obsessively tight-lipped journey for more than 50 years after his wife Ellen inherited the candy maker from her father, William Rubin, died Tuesday at 95. Ellen, 82, was named to succeed him as CEO and chairman in a document filed with the SEC yesterday; she is also COO of the company.

  • Walmart Looks To Cash In On Tax Returns in Marketing Daily - Top of the News on 01/21/2015

    In another expansion of its financial services offerings, Walmart says it will dole out cash to consumers for both federal and state tax refunds of up to $7,500. The Walmart Direct2Cash program is a partnership with 25,000 tax-preparation locations nationwide that "allows consumers to 'skip the check,'" according to the retailer.

  • Lights, Camera, Amazon! in Marketing Daily - Top of the News on 01/20/2015

    Amazon said yesterday that it would produce about a dozen movies a year for theaters that it will then release to its Amazon Prime subscribers a mere month or two later, upending the traditional Hollywood window of 39 to 52 weeks from larger than life to streaming device.

  • With Cross-gender Appeal, "American Sniper" Sets Box Office Records in Marketing Daily - Top of the News on 01/19/2015

    Clint Eastwood's "American Sniper" took in $90.2 million domestically over the weekend - with another $15 or so million expected today - setting records for a January opening and for a drama in any month. Disparaging tweets by director Michael Moore and actor Seth Rogen, meanwhile, garnered more headlines and touched off culture-war skirmishes that, if nothing else, will sell even more tickets.

  • Google Pulls The Shades On Glass; Fadell To Lead Future Development in Marketing Daily - Top of the News on 01/16/2015

    Google Glass blacklisters, haters and fashion police, rejoice. As of Jan. 19, Google is "closing the Explorer Program" it announced in a Google+ post yesterday afternoon. Google Glass fans, defenders and fashionistas, rejoice. It's doing so to "focus on what's coming next."

  • RadioShack Faces Grim Future With Possible Bankruptcy Filing in Marketing Daily - Top of the News on 01/15/2015

    Strapped for cash with its turnaround plan sputtering - Weird Al Yankovic's "Toyland" holiday cheer notwithstanding - RadioShack is considering a bankruptcy filing as early as next month, the "Wall Street Journal" reports in a story that is generating angst among common shareholders, not to mention nostalgic geeks.

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