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THOM FORBES

Thom Forbes has written about marketing and media for more than 25 years. He was editorial director of Adweek and its sister publications in the 1980s and has covered the beat as a freelancer since 1990. For more than three years, he wrote Around the Net in Brand Marketing for MediaPost.

Articles by Thom All articles by Thom

  • Custom Print's Not Dead -- It Lives Alongside Everything Else in Content Marketing Insider on 05/29/2015

    In 2007, I wrote the cover story for the premiere edition of Content, a magazine produced by the Custom Publishing Council, surveying the state of the industry. Eight years isn't that long ago culturally - both "Mad Men" and the iPhone had made their debuts - but this sentence I used to sum up the disruption that was clearly on the content horizon seems as dated as the BlackBerry "device" you were probably using then: "It won't be long before consumers are using cell phones to scan a barcode that will instantly yield both a recipe for the product and a coupon."

  • Amazon Leaping Into Free Same-Day Shipping, Eyeing Private-Label Groceries in Marketing Daily - Top of the News on 05/29/2015

    Amazon will offer free same-day shipping to its Prime members in 14 metro areas across the country for more than a million of its items on orders over $35 - if placed before noon - it said yesterday. Meanwhile, the "Wall Street Journal" reports that trademark applications indicate that the online retailer will be adding private-label grocery items to its digital center aisles.

  • Consumers Feeling a Bit Better Globally But The Buts Abound in Marketing Daily - Top of the News on 05/28/2015

    Consumer confidence in the United States improved modestly through mid-May after having declined sharply in April and reversing a three-month slide, according to The Conference Board Consumer Confidence Index, which is conducted by Nielsen.

  • Sports Marketing, FIFA Execs Face Corruption Charges in Marketing Daily - Top of the News on 05/27/2015

    Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along with nine leaders of Federation Internationale de Football Association (FIFA), soccer's governing body, in a 47-count indictment unsealed early this morning. Many of the defendants were rounded up in a luxury hotel in Zurich, Switzerland, where they were gathered for FIFA's annual meeting.

  • Ireland Says 'I Do' To Global Campaign To Attract LGBT Weddings  in Marketing Daily - Top of the News on 05/26/2015

    In the jet stream of Ireland's landslide passage of a referendum legalizing gay marriage on Friday, Tourism Ireland has launched a global "Ireland says I do" campaign targeting the LGBT community for weddings and honeymoons.

  • CVS Takes On Age With $10.4 Billion Cash Deal For Omnicare in Marketing Daily - Top of the News on 05/22/2015

    In the latest deal making the pharmaceutical industry ever more monolithic, CVS is acquiring Omnicare, the nation's largest provider of prescription meds to those in long-term care, for $10.4 billion in cash. It will also assume debt of $2.3 billion, putting a $12.7 billion price tag on the deal.

  • Target Hits Its Numbers - And More - In Turnaround Under Cornell in Marketing Daily - Top of the News on 05/21/2015

    Same-store sales for Target rose 2.3% for the first quarter, the Minneapolis-based retailer announced yesterday, and e-commerce zoomed 38%, suggesting that the shake-up led by Brian Cornell since he took over as CEO in August is taking root even as the category itself is resistant to growth. The bottom line showed 52% improves, with a $635 million profit.

  • Takata Reverses Gear, Recalls 34 Million Vehicles For Air Bag Repairs in Marketing Daily - Top of the News on 05/20/2015

    After months of news stories, pressure from government agencies and lawmakers, and six deaths worldwide linked to air bags that exploded with too much force, Tokyo-based Takata announced yesterday that it has consented to recall 33.8 million vehicles across 11 manufacturers for repairs in the U.S. - about double the previous amount already recalled by automakers.

  • Dressbarn Parent Ascena Dons Ann Taylor For $2.1 Billion in Marketing Daily - Top of the News on 05/19/2015

    After months of rumors that its parent company - Ann Inc. - was looking for a buyer, Ann Taylor, Loft and Lou & Grey have been sold for more than $2.1 billion to Ascena Retail Group, whose holdings including plus-size clothier Lane Bryant and Dressbarn.

  • 'Pitch Perfect 2' Hits Right Note With Young Female Audience in Marketing Daily - Top of the News on 05/18/2015

    Universal's "Pitch Perfect 2," directed by Elizabeth Banks, not only made more money over its opening weekend - $70.3 million - than its predecessor did for its entire theatrical run ($65 million), it's also the highest-grossing launch for a musical and for a first-time director. And, as many headlines tell us, it did a number on the male-targeted "Mad Max: Fury Road," which rang up a lesser $44.4 million despite its more favorable reviews.

Comments by Thom All comments by Thom

  • Samsung Likes The Direction Its Numbers Are Taking by Thom Forbes (Marketing Daily - Top of the News on 04/07/2015)

    Always a trick call, Michael. Farhad Manjoo's review was indeed negative but most of the reviews I've read were along the lines of Molly Wood's, also in the NYT: "... with the Galaxy S6 and Galaxy S6 Edge, Samsung is moving in a beautiful and powerful new direction, and has indeed created something that looks and feels new and different." And in rating it 8.9 on a scale of 10, CNET concludes: "Samsung's hardware has long stood up to the iPhone; at long last, its physical design does, too. Its high prices might deter some, but the Galaxy S6 accomplishes something important for Samsung: It’s a flagship phone that finally feels like a flagship."

  • Ford, Tonka Bring Out The Boy In Men Who Buy Dump Trucks by Thom Forbes (Marketing Daily - Top of the News on 03/04/2015)

    Correction: JMPR Public Relations, the new agency for Funrise, writes: “While we’d LOVE to take credit for the Ford F750, the JMPR team actually had nothing to do with the efforts there. That was an effort from the Ford side. ”

  • Jet.Com Has Amazon In Its Sights by Thom Forbes (Marketing Daily - Top of the News on 01/08/2015)

    For the Record: A spokesman for Sears Hometown and Outlet Stores says: "We’ve conducted initial scoping discussions, but have not reached an agreement with Jet." As for signing up for a free trial with Jet, I'd advise that you go directly to the site — https://www.jet.com/ — and start your own referrer network, if you're interested, rather than join someone else's.

  • Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion by Thom Forbes (Marketing Daily - Top of the News on 08/26/2014)

    Here's more on Riot Games' "League of Legends" championship figures cited in the Wall Street Journal report, John. http://www.theverge.com/2013/11/19/5123724/league-of-legends-world-championship-32-million-viewers

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    The despicable stereotype I am familiar with is "hooked" nose but your comments make it clear that I should not have used this too-similar phrase. I won't again. Thanks for the feedback.

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    I apologize that you saw the reference as anti-Semitic, Mr. Smith. It certainly was not intended to be. It was a reference to lower-income Americans having to rely on loan sharks whose enforcers — low-level gangsters — tend to have broken noses from their activities. Maybe I read too many Hardy Boy books in my youth or was too enamored of the legend of "Wild Bill" Hickok, who was shot and killed by "Crooked Nose Jack" McCall.

  • Is Anything More American Than A Dylan Spot? by Thom Forbes (Marketing Daily - Top of the News on 02/03/2014)

    Cash's involvement with Chrysler-Plymouth goes back to the mid-'50s and his music was still being used in recent spots . When he was amongst us, he also had an affection for sweet chariots http://www.youtube.com/watch?v=z9Y_GLT4_9I

  • Thumbs Up by Stan Mack (Real MAD on 01/30/2014)

    Hail! Hail! And willkommen!

  • Negative News Outdrew Positive In 2013 by Thom Forbes (Marketing Daily - Top of the News on 12/31/2013)

    That is truly inspiration for 2014, Paula. Thanks for your commentary throughout the year!

  • The Case Of Rabbi Dropped For Frequent Complaining by Thom Forbes (Marketing Daily - Top of the News on 12/04/2013)

    Could be, Stan. I know I had “rabbi" on my mind this morning. I’d just read an email from a cousin that contained a sketch for a new gravestone for our great, great grandfather, a rabbi whose original stone in the Hebrew Rest Cemetery in New Orleans was badly damaged by Katrina. In any event, there are several interesting issues here, which is the reason I chose this story over, say, the uptick in auto sales last month. One is how the Supreme Court decides and the possible repercussions on airline pricing. Then there's the more far-reaching concept of which customers marketers should be focusing their attention on (within the law, of course) as you and Daniel suggest. All this against the backdrop of what Paula identifies as an increasingly concentrated industry (see AA and US Airways last week) in which the consumer has fewer choices. So, gaffe aside, at least we’ve got that conversation going ...

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