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THOM FORBES

Thom Forbes was editorial director of Adweek and its sister publications in the 1980s and has written about marketing and media as a freelancer since 1990.

Articles by Thom All articles by Thom

  • Uber Offers To Pay Out $28.5 Million, Say Things Differently in Marketing Daily - Top of the News on 02/12/2016

    Uber has agreed to pay $28.5 million to riders to settle two class-action suits challenging its safety claims and, as part of the agreement, will be changing the language it uses in its marketing so that it is "clear and precise."

  • Burger King Going To The (Hot) Dogs in Marketing Daily - Top of the News on 02/11/2016

    In perhaps its most sure-fire menu introduction since sliced buns, Burger King yesterday announced that after 18 months of market testing, it is permanently bringing two types of grilled all-beef hot dogs to its 7,150 restaurants nationwide. The "flame-grilled" dogs will be available everywhere Feb. 23 in two varieties: a classic version with ketchup, mustard, onions, and relish at a suggested retail price of $1.99, and a chili cheese version for $2.39.

  • Red Lobster Lambasted For Response To Beyonce's 'Formation' Shout-Out in Marketing Daily - Top of the News on 02/10/2016

    Red Lobster yesterday said that sales spiked 33% over the previous Super Bowl Sunday in the wake of Beyonce's "sexually charged" mention of the restaurant in a single and YouTube video released Saturday prior to her appearance on the half-time show the next day. But that good news was tempered by the hammering the chain took in social media for its delayed, and then half-baked, response to the more than 300,000 tweets it generated.

  • Chipotle Takes Food Safety Tactics To Employees, Social Media in Marketing Daily - Top of the News on 02/09/2016

    Chipotle Mexican Grill shut all its more than 2,000 outlets nationwide for four hours at lunchtime yesterday as co-CEOs Steve Ells and Monty Moran led a pep rally cum apologia from a studio in Denver, where the company is based, that was broadcast to about 50,000 employees at more than 400 theaters and conference centers across the country.

  • Hyundai Spots Take The Poll Position As Humor Returns To The Super Bowl in Marketing Daily - Top of the News on 02/08/2016

    Hyundai was in top gear for the Super Bowl, speeding away with top honors in "USA Today"'s Ad Meter competition for its spot featuring comedian Kevin Hart as an overprotective dad who gives the keys of his new car to a young man taking his daughter out on a "First Date." He then stalks their every move with the Car Finder app installed in the Genesis and on his smart watch.

  • Fashion World Atwitter Over Burberry's Show System Shake-Up in Marketing Daily - Top of the News on 02/05/2016

    Hold onto your $1,295 clutches: Burberry this morning announced two changes in the way it does business that the "New York Times" tells us is "perhaps the biggest shake-up of the fashion show system since ready-to-wear took to the catwalk."

  • Bob Elliott - aka '...ly Ballou - Signs Off At 92 in Marketing Daily - Top of the News on 02/04/2016

    Bob Elliott, half of the comedic Bob and Ray team and a deadpan skewer of both Madison Ave. and the media it supported - and that also supported them - died of throat cancer at 92 Tuesday in his home in Cundy's Harbor, Maine.

  • Amazon Is Mum About Reports Of Its Bricks-And-Mortar Ambitions in Marketing Daily - Top of the News on 02/03/2016

    If you thought that bricks-and-mortar bookstore Amazon opened in Seattle's University Village mall last November was just an experiment to see how the other half used to live, ponder anew. The online retailer is said to have plans to expand into other malls, with one estimate of the number of storefronts running as high as 400 but other reports saying the plans are more "modest." At best.

  • Alphabet, Driven By Google's Mobile Ads, Wows Investors in Marketing Daily - Top of the News on 02/02/2016

    All the Ts were crossed for Alphabet in the fourth quarter ending Dec. 31, according to results released yesterday. Profits jumped 5% over the same period in 2014, boosting year-end revenue 18% to a record $21.3 billion. The Mountain View, Calif.-based company snatched the "world's most valuable company" title from Apple as investors reacted to the news in after-hours trading.

  • $50 Million App Helps Friends Go To The Movies Together in Marketing Daily - Top of the News on 02/01/2016

    A new app newly backed by $50 million from three Hollywood studios - Fox, Disney and Lionsgate - is giving a new old meaning to being social. Atom Tickets, which is testing in three markets already, allows its users to coordinate "going to the movies" with friends online, sometimes offering discounts to groups, prepaying for the cotton candy and allowing everyone to pay their own way upfront.

Comments by Thom All comments by Thom

  • Samsung Likes The Direction Its Numbers Are Taking by Thom Forbes (Marketing Daily - Top of the News on 04/07/2015)

    Always a trick call, Michael. Farhad Manjoo's review was indeed negative but most of the reviews I've read were along the lines of Molly Wood's, also in the NYT: "... with the Galaxy S6 and Galaxy S6 Edge, Samsung is moving in a beautiful and powerful new direction, and has indeed created something that looks and feels new and different." And in rating it 8.9 on a scale of 10, CNET concludes: "Samsung's hardware has long stood up to the iPhone; at long last, its physical design does, too. Its high prices might deter some, but the Galaxy S6 accomplishes something important for Samsung: It’s a flagship phone that finally feels like a flagship."

  • Ford, Tonka Bring Out The Boy In Men Who Buy Dump Trucks by Thom Forbes (Marketing Daily - Top of the News on 03/04/2015)

    Correction: JMPR Public Relations, the new agency for Funrise, writes: “While we’d LOVE to take credit for the Ford F750, the JMPR team actually had nothing to do with the efforts there. That was an effort from the Ford side. ”

  • Jet.Com Has Amazon In Its Sights by Thom Forbes (Marketing Daily - Top of the News on 01/08/2015)

    For the Record: A spokesman for Sears Hometown and Outlet Stores says: "We’ve conducted initial scoping discussions, but have not reached an agreement with Jet." As for signing up for a free trial with Jet, I'd advise that you go directly to the site — https://www.jet.com/ — and start your own referrer network, if you're interested, rather than join someone else's.

  • Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion by Thom Forbes (Marketing Daily - Top of the News on 08/26/2014)

    Here's more on Riot Games' "League of Legends" championship figures cited in the Wall Street Journal report, John. http://www.theverge.com/2013/11/19/5123724/league-of-legends-world-championship-32-million-viewers

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    The despicable stereotype I am familiar with is "hooked" nose but your comments make it clear that I should not have used this too-similar phrase. I won't again. Thanks for the feedback.

  • Walmart Slashes Fees For Money Transfers by Thom Forbes (Marketing Daily - Top of the News on 04/18/2014)

    I apologize that you saw the reference as anti-Semitic, Mr. Smith. It certainly was not intended to be. It was a reference to lower-income Americans having to rely on loan sharks whose enforcers — low-level gangsters — tend to have broken noses from their activities. Maybe I read too many Hardy Boy books in my youth or was too enamored of the legend of "Wild Bill" Hickok, who was shot and killed by "Crooked Nose Jack" McCall.

  • Is Anything More American Than A Dylan Spot? by Thom Forbes (Marketing Daily - Top of the News on 02/03/2014)

    Cash's involvement with Chrysler-Plymouth goes back to the mid-'50s and his music was still being used in recent spots . When he was amongst us, he also had an affection for sweet chariots http://www.youtube.com/watch?v=z9Y_GLT4_9I

  • Thumbs Up by Stan Mack (Real MAD on 01/30/2014)

    Hail! Hail! And willkommen!

  • Negative News Outdrew Positive In 2013 by Thom Forbes (Marketing Daily - Top of the News on 12/31/2013)

    That is truly inspiration for 2014, Paula. Thanks for your commentary throughout the year!

  • The Case Of Rabbi Dropped For Frequent Complaining by Thom Forbes (Marketing Daily - Top of the News on 12/04/2013)

    Could be, Stan. I know I had “rabbi" on my mind this morning. I’d just read an email from a cousin that contained a sketch for a new gravestone for our great, great grandfather, a rabbi whose original stone in the Hebrew Rest Cemetery in New Orleans was badly damaged by Katrina. In any event, there are several interesting issues here, which is the reason I chose this story over, say, the uptick in auto sales last month. One is how the Supreme Court decides and the possible repercussions on airline pricing. Then there's the more far-reaching concept of which customers marketers should be focusing their attention on (within the law, of course) as you and Daniel suggest. All this against the backdrop of what Paula identifies as an increasingly concentrated industry (see AA and US Airways last week) in which the consumer has fewer choices. So, gaffe aside, at least we’ve got that conversation going ...

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