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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Finding Those Solid Ad Revenue Stories -- Amid A Possible History-Making Upfront in TV Watch on 05/06/2015

    Look closely. Two independent TV network groups are preening a bit: AMC Networks and Crown Media Holdings. On Monday, AMC Networks reported 25% more advertising in the first quarter than last year; Crown Media Holdings witnessed a 14% hike in advertising in the same period.

  • MSLO Revs Tank After Meredith Deal  in MediaDailyNews on 05/05/2015

    Martha Stewart Living Omnimedia has reported its first full set of quarterly results following its broad licensing agreement with Meredith Corp. MSLO's total revenues fell by almost half, from $33.3 million in the first quarter of 2014 to $17.1 million in the first quarter of 2015.

  • Big Pay-Per-View Events Can Rack Up Millions In Revenue. Any More Takers?  in TV Watch on 05/05/2015

    Have you forgotten what revenue the seemingly nostalgic pay-per-view platform can provide? In fact, some $400 was expected from Saturday night's Floyd Mayweather and Manny Pacquiao fight. By way of comparison, the Super Bowl pulled in $376 million in ad revenue for this year's telecast on NBC, according to the network. The Academy Awards can grab about half that amount -- $95.0 million for 2014, according to Kantar Media. Next in line is the Grammy Awards, which Kantar said took in $76.2 million last year. Big stuff for an individual night of TV.

  • Discovery Revs Hit 9% Rise, Led By International in MediaDailyNews on 05/05/2015

    Although Discovery Communications' U.S. networks were down in key prime-time viewers in its first-quarter financial reporting period, domestic advertising edged up 1%. Overall, Discovery Communications saw 9% improved revenues to $1.54 billion

  • Disney Cable, Broadcast Nets Enjoy Rev Hike in MediaDailyNews on 05/05/2015

    New sports programming at Disney's cable networks perked up in recent quarterly revenue -- in particular higher ad sales. But operating income declined. Cable network revenue climbed 11% to $4.0 billion, with operating income slipping 2% to $2.1 billion from improved advertising revenues, due to sports programming.

  • Cablevision Reports Uptick In All Key Business Sectors in MediaDailyNews on 05/04/2015

    Cablevision Systems Corp. witnessed better first-quarter revenues and single-digit percentage growth for the average price its customers pay per month. Revenue grew in all its prime business segments: video was up to $801 million (from $793 million in the first quarter of 2014); high-speed data ($363 million from $347 million); and voice $232 million (from $220 million).

  • NBC Tries Binge-Viewing -- And That Ain't All Bad in TV Watch on 05/04/2015

    Like any good TV network, NBC, in closely reading the tea-leaves about binge-TV watching, has decided to feed TV viewers' big hunger. NBC is giving viewers presumably, what they want: the entire first season -- 13-episodes -- of an new series, "Aquarius," a story set in the 1960s about the Charles Manson killings. Is there a worry NBC wants to become more like Netflix, setting up a full-time, stand-alone advertising-supported video-on-demand service with full season's worth of TV series?

  • NBC TV Revs Drop, Films And Theme Parks Rise in MediaDailyNews on 05/04/2015

    Overall revenue for NBCUniversal sank 4.0% to $6.6 billion. Excluding any sports programming gave NBC nearly an 8% rise to $6.2 billion. Total NBC broadcast revenue was down 14.2% to $2.2 billion. Cable networks were also down 5.9% to $2.36 billion.

  • CBS Says Its Viewers Are Bigger Consumers Than Rivals in MediaDailyNews on 05/04/2015

    Heading into the upfront marketplace, CBS now claims No. 1 status across virtually all consumer product categories. CBS says its prime-time lineup delivers more consumers who purchase a wide range of products than any other network -- including all automotive categories, moviegoers, financial, restaurant, retail and travel.

  • Viacom Move To Audience-Based Metrics Pays Off in MediaDailyNews on 05/01/2015

    Viacom says its three-year plan to grow "non-Nielsen" measurement-attached advertising revenues to half of all its ad activity is seeing steady results -- including some upfront activity. Viacom -- like other traditional media sellers -- is looking to move away from traditional program/spot inventory to audience-based measurement, with a host of data-driven tools they are making available to marketers.

Comments by Wayne All comments by Wayne

  • Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)

    The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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