WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• The CW Forges New Program Partnerships With Roku Channel, ESPN in Television News Daily on 04/29/2026
  

  The CW has made a major shift by adding key live sports content to its prime-time schedule, enabling it to charge premium ad pricing.

• Kimmel: A New Political Comedy Battle - Or Something Else? in TV Watch on 04/29/2026
  

  One might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire.

• TelevisaUnivision Q1: Ads Sink 12% Overall, Streaming Ad Growth in Television News Daily on 04/28/2026
  

  Despite an overall decline in advertising, TelevisaUnivision saw continued D2C streaming ad growth in Q1. Its streaming platform ViX had an overall increase, especially for its premium option.

• Two Screens Of Content - At The Same Time? YouTube Is One in TV Watch on 04/28/2026
  

  Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens.

• Lionsgate Opens With $97M 'Michael' Thriller in MediaDailyNews on 04/27/2026
  

  Despite low ad spend, "Michael" earned a record total for the domestic launch of a biographical film. TV ad campaigns for "Michael" focused on college basketball, NBA basketball, ESPN's "SportsCenter," "Big Bang Theory" and NBC's "Today" show.

• What's A Network - Without Scripted, Unscripted Shows? in TV Watch on 04/27/2026
  

  LightShed Partners media analyst Rich Greenfield posed the question: What if a network stopped producing and airing non-sports scripted and unscripted entertainment programming?

• NFL Draft Coverage: Rising Viewers, Brand Interest in Television News Daily on 04/24/2026
  

  Analysts expect national TV ad revenues to be at least 15% higher on ABC, ESPN, ESPN2 and NFL Network this year compared to the $164.1 million of a year ago, according to estimates from iSpot.

• Peacock Not Profitable, But Getting Closer? Buzzier Shows Needed in TV Watch on 04/24/2026
  

  Comcast CFO Jason Armstrong said rising gains reflect "a meaningful inflection point, with Peacock expected to approach profitability" - possibly by Q2.

• NBCU Ads Up 4.7%, Peacock A Major Factor in Television News Daily on 04/23/2026
  

  The increase was largely driven by an NBA programming deal for NBCU including major gains from Peacock, which now represents 26% of overall NBCU ad revenues.

• Netflix: Future Content Wasn't About WBD - What About Other Video? in TV Watch on 04/23/2026
  

  Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.

Comments by Wayne All comments by Wayne

• Big Streamers See Big July Viewing Gains by Wayne Friedman (Television News Daily on 08/19/2025)
  

  Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

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