WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- Global Sports Rights Fees To Soar 20% By 2030: Analyst in
Television News Daily on
11/26/2025
Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half of those results, rising to $36 billion in 2030 - mostly
from the NBA and the NFL.
- Sinclair Makes Formal Scripps Bid, Trump Opposes Lifting Cap in
Television News Daily on
11/25/2025
Scripps viewed this as a hostile takeover bid and in a company release, said: "The board will take all steps appropriate to protect the company."
- What If Netflix Bought WBD? Unfolding The Drama in
TV Watch on
11/25/2025
Media analysts say that perhaps more than other bidders, Netflix may run into regulatory, anticompetitive concerns - much more than Paramount and Comcast.
- 'Wicked: For Good' Conjures $150M Open in
MediaDailyNews on
11/24/2025
"Wicked: For Good" is the second-biggest domestic opening of the year so far, with national TV ad spend estimated at $20.1 million - from 3,860 airings producing 2.4 billion impressions, according to
EDO Ad EnGage.
- Media Q3: Profits Strong, Linear Decline, Consolidation Threatens in
TV Watch on
11/24/2025
"Beneath these comps, the industry remains healthy," writes Laurent Yoon, Bernstein Research media analyst. The Q3 period average profit margin is 19% for the industry.
- College Football Viewing, Ad Sales Also Growing in
Television News Daily on
11/21/2025
Along with the NFL, college football TV viewing has also made slight gains. Analysts point to the new Nielsen Big Data + Panel measure.
- Scratching The Niche: Midsized Streamers Needing A Home in
TV Watch on
11/21/2025
AMC is starting up a new streaming service focused just on reality TV called All Reality, and has launched its service via Amazon Prime Video - with others to come.
- MLB Strikes 3-Year NBCU, ESPN, Netflix Deals in
Television News Daily on
11/20/2025
NBCU will get "Sunday Night Baseball," which has aired on ESPN since 1990. Regular-season games will air on NBC Television Network for the first time in 26 years.
- Threats To The Media: TV Drama And... Good News For Brands? in
TV Watch on
11/20/2025
Sensing another potential lawsuit on the way? Part of this type of TV marketing/PR campaign. Trump continues to lean on unpaid "earned" media with edgy content - speaking in industry parlance - to
seed his messaging.
- WBD Shares Climb On News Of $71B Paramount Bid in
Television News Daily on
11/19/2025
WBD stock jumped 6% on Tuesday with the news of a potential Paramount Skydance bid for the company. Since WBD recently agreed to review possible deals, rumors and reports have swirled around possible
buyers including Comcast Corp., Paramount Skydance and Netflix. WBD has set a November 20 deadline for initial bids.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.