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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Lifetime's Movie Library Launches In A Crowded OTT Field in TV Watch on 07/02/2015

    We definitely expected more over-the-top TV services were coming. But one just for Lifetime movies? Seems OTT services take all shapes and sizes, from those narrowly targeted (like one for Nickelodeon), or those that have wide-ranging channels and programmers (such as Dish Network's Sling TV).

  • Tour de France's Advertising Outrides 2014 in MediaDailyNews on 07/02/2015

    NBCSN says advertising pacing for its Tour de France three-week event is ahead of 2014's efforts. This year's three-week bike race starts up July 4 and runs through July 26. Winners from the last two years will be in the race and Vincenzo Nibali (2014) and Chris Froome (2013).

  • Media/Marketing Deals Hit $53B, Software/Tech Leads Efforts in MediaDailyNews on 07/02/2015

    For the first six months of 2015, the number and total value of media/marketing and associated technology company deals have been at around the same levels as a year ago. Some 1,125 deals from January to June of this year were announced, amounting to $53.7 billion.

  • Women's World Cup Kicks Into High Gear in MediaDailyNews on 07/01/2015

    A big-time Women's World Cup match where the U.S. beat Germany to get into the finals put Fox into the driver's seat on Tuesday. The soccer event, which ran in the 8 p.m. to 9 p.m. hour, posted a Tuesday night Nielsen high of a 3.0 rating/13 share among 18-49 viewers and 8.4 million overall viewers.

  • How Many Seconds For 'Viewable' Video? Your Choice -- Or Your Confusion? in TV Watch on 07/01/2015

    More variations on a commercial theme for digital video consumers to consider: Facebook is now offering marketers an option to pay for video ads only when they're viewed by users for at least 10 seconds. Previously it charged advertisers immediately when their video ads came into view.

  • Ad-Supported Cable Takes A Hit, All But 5 Nets Lose Viewers in MediaDailyNews on 07/01/2015

    Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before. Only five of the top 20 ad-supported cable networks showed overall prime-time viewer gains in the second quarter of this year versus, according to Nielsen, versus the same period a year ago.

  • Fox Networks Upfront Holds Steady in MediaDailyNews on 06/30/2015

    Fox Networks has concluded its upfront negotiations -- for all its broadcast and cable channels -- at the same dollar volume as a year ago, according to media executives. This past season, Fox was hit with major viewership declines across many demographics -- around 20% -- versus a year ago.

  • Networks' Affiliate Revenue Keeps Growing: But What Happens In Five, Ten Years? in TV Watch on 06/30/2015

    Big media companies that control TV networks will continue to be strong for the next half a decade -- thanks to affiliate revenue. But what happens then?

  • Media Deals See Uptick, Hit $36B in MediaDailyNews on 06/30/2015

    Deal-making for media and marketing companies perked up in the second three months of 2015 -- the highest number for any quarter in over a year -- with marketing technology agreements sharply higher. The biggest gainers were analytics/targeting and content management companies

  • TV Binging On The Rise in MediaDailyNews on 06/30/2015

    TV binging is growing. But while it can bring much joy to consumers, it can also bring the blues. A new study on TV binging by TiVo Research says that 52% of those surveyed are "experiencing feeling sad" when they approach the end of a TV series. Apparently, this has been disturbing some sleep patterns as well. TiVo says 31% have "lost sleep to binging," and 37% say they have spent entire weekends binging.

Comments by Wayne All comments by Wayne

  • Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)

    The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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