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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Advertisers Still Abandoning Shows Because Of Inappropriate On- Or Off-Air Behavior in TV Watch on 05/29/2015

    While many things have radically changed in the TV/media content world, at least one fact is certain: TV advertisers still have no problems leaving what they deem "inappropriate" programming. The latest network to deal with this plight, TLC, has seen some advertisers publicly disclose their intent to stop media buys of the reality show "19 Kids and Counting" because the oldest son of the Duggar, family, Josh, had admitted to child molestation as a teenager.

  • Lower Broadcast Viewership Could Impact Syndie Revs in MediaDailyNews on 05/29/2015

    Renewals of new broadcast TV shows continue to record lower average ratings. Such stats could lead to syndication revenue problems for TV media companies in the future. Still, networks continue to give freshman shows with lower viewer rates a second season.

  • NBC Sports Scores With UK Premier League  in MediaDailyNews on 05/29/2015

    While scandal rocks overall FIFA leadership -- and the business of the global game of football -- NBC Sports claims some positive results as it relates to the strong U.K. Premier League viewership for the season just completed.

  • Global Pay TV Forecasts Drop In North America, But Digital Cable Grows in MediaDailyNews on 05/28/2015

    Global pay TV revenues will see slow growth in the next five years -- only rising by 2.6% between 2014 and 2020 to $207 billion. Total revenues in North America will drop by 11.7% in the next five years, while worldwide digital cable TV revenues will climb by 5.6% to $80.3 billion in 2020.

  • Rentrak Promotes Rubik, Analytics Platform For Advertisers in MediaDailyNews on 05/28/2015

    Rentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well as advertising exposure and the products that viewers use. Rentrak says the product will allow networks and advertising agencies to understand and identify target households.

  • FIFA Corruption Case: How Will It Impact U.S. Networks, Marketers? in TV Watch on 05/28/2015

    FIFA, the worldwide organizing body for global soccer sports play, has been hit with a massive suit against its senior officials on 47 counts that include charges of bribery, fraud and money laundering.You have to wonder about the impact on marketing dollars for the sport -- sponsorship and TV advertising -- as well as where future license fees for U.S.-based TV networks will head.

  • CBS Might Partner With Apple For Internet TV Deal in MediaDailyNews on 05/27/2015

    CBS Corp. is closing in on a deal with Apple to be part of its new Internet-based, stand-alone TV service, which could garner higher TV network fees than with other traditional TV providers. CBS CEO Les Moonves believes CBS will get paid more for Apple than from traditional pay TV providers.

  • With Acquisition, Will Charter Now Look To Take On Programming Assets? in TV Watch on 05/27/2015

    In light of Charter's announcement of its purchase of Time Warner Cable and Bright House Networks, the next big cable TV question should be: What will Charter bring to the table now that Comcast couldn't, in terms of new digital video services?

  • Marked Increase In Connected-TV Internet Homes in MediaDailyNews on 05/27/2015

    Now more than half of all U.S. TV homes have at least one TV set connected to the Internet. Some 56% of all U.S. homes have at least one television set connected to the Internet from a smart TV, video game set-top box, blu-ray player, and/or an Internet-connected TV-video device, such as Roku, Apple TV, Chromecast, or Amazon Fire TV.

  • C3 Ratings Dip Among Key TV Adult Viewers in MediaDailyNews on 05/27/2015

    Total day commercial ratings among broadcast networks continue to decline among some key viewers this past season. Season-to-date total day C3 ratings (commercial ratings plus three days of time-shifting) among 18-49 viewers witnessed an 8% decline this season to 4.3 million viewers.

Comments by Wayne All comments by Wayne

  • Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)

    The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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