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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • An Epitaph For Broadcast TV in TV Watch on 11/24/2015

    CBS doesn't think the new "Star Trek" series should be on broadcast television (except for the premiere episode of the new show). Is that like cutting off one's nose to spite one's face? Chuck Lorre, a most verbal, opinionated TV producer, who has produced big CBS comedies like "The Big Bang Theory," "Two and A Half Men" and "Mike and Molly" -- doesn't like what CBS is doing. He wrote a "vanity card" -- an end-of-the-episode note (something he regularly does) -- for his latest "Big Bang" episode to say, that, as a result of CBS's non-broadcast effort, network TV is dead.

  • Most TV Tweets During Live Show, Reality TV Highest  in MediaDailyNews on 11/23/2015

    Nearly 60% of weekly Twitter impressions in reference to TV shows come from users seeing tweets related to live TV airings. Weekly twitter impressions are the highest for reality shows -- at 67%. Drama is at 58%, while comedy stands at 49%.

  •, TVSquared Team For Same-Day ROI TV Ad Data  in MediaDailyNews on 11/23/2015

    TV advertising measurement researcher and TVSquared, a TV campaign attribution platform, are partnering on what they say is a first-of-its-kind service where brands can get return on media investment on the same day that TV commercials air.

  • Fox Nixes Daily Live/Same Day TV Ratings in MediaDailyNews on 11/20/2015

    Fox now says it will no longer release live program-plus-same day time-shifted ratings -- long a staple of measuring the health of a TV show. The decision is part of the TV network trend of pushing the business press to include viewing data from all sources.

  • Viamedia, Rentrak Team For New Political Ad-Planning Tool  in Audience Buying Insider on 11/20/2015

    Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and media measurement company Rentrak recently announced a political advertising planning tool. Using Rentrak's Advanced Demographics, the tool was developed to plan, purchase and manage TV inventory for the 2016 political season. It can show where ad inventory will be in highest demand, allowing political and other marketers to shift media dollars to other areas.

  • Pepsi Singing For Fox's 'Empire' in TV Watch on 11/20/2015

    Fox just announced a "seamless" product integration it made with Pepsi for its high-flying "Empire" series. Pepsi's integration into the show's storyline -- where a Pepsi TV commercial is created in with fictional musical artist Jamal Lyon -- is on the surface a great idea. It even has "Empire" show creator Lee Daniels directing Lyon in that commercial. Additionally, Daniels will direct a real-life Pepsi commercial.

  • Syndicated Court Shows Rise, Game Shows Dip in MediaDailyNews on 11/20/2015

    Against mostly declining programs, syndication court TV shows have seen growth this season -- with a majority up in viewership over a year ago. CBS' "Hot Bench" is 46% higher to 2.9 million, while CFE's "ES Court Combo" has improved 40% to 2.8 million.

  • Potential Headache: No More Pharma Ads In TV Land? in TV Watch on 11/19/2015

    What will networks do if two extremely lucrative ad categories - pharmaceuticals and fantasy sports - drop out of the ad game? The American Medical Association just recommended that makers of direct-to-consumer prescription drugs stop advertising on TV. The AMA believe this marketing is driving up consumer retail prices for prescription drugs.

  • Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile  in MediaDailyNews on 11/19/2015

    Rentrak and Millennial Media are launching a new product where advertisers can retarget TV commercials to mobile devices. The companies say marketers can measure results to see their specific return on investment.

  • Tubi TV Makes Equity/Content Deals With MGM, Lionsgate  in MediaDailyNews on 11/19/2015

    Continuing a trend for big TV/movie companies looking to invest and/or partner in digital online video streaming, Metro-Goldwyn-Mayer Studios and Lionsgate have become equity partners in the parent company of Tubi TV, an ad-supported, free-streaming video service.

Comments by Wayne All comments by Wayne

  • Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)

    Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:

  • Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)

    The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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