WAYNE FRIEDMANWayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at firstname.lastname@example.org.
Articles by Wayne All articles by Wayne
- Finding Those Solid Ad Revenue Stories -- Amid A Possible History-Making Upfront in
TV Watch on
Look closely. Two independent TV network groups are preening a bit: AMC Networks and Crown Media Holdings. On Monday, AMC Networks reported 25% more advertising in the first quarter than last year; Crown Media Holdings witnessed a 14% hike in advertising in the same period.
- MSLO Revs Tank After Meredith Deal in
Martha Stewart Living Omnimedia has reported its first full set of quarterly results following its broad licensing agreement with Meredith Corp. MSLO's total revenues fell by almost half, from $33.3 million in the first quarter of 2014 to $17.1 million in the first quarter of 2015.
- Big Pay-Per-View Events Can Rack Up Millions In Revenue. Any More Takers? in
TV Watch on
Have you forgotten what revenue the seemingly nostalgic pay-per-view platform can provide? In fact, some $400 was expected from Saturday night's Floyd Mayweather and Manny Pacquiao fight. By way of comparison, the Super Bowl pulled in $376 million in ad revenue for this year's telecast on NBC, according to the network. The Academy Awards can grab about half that amount -- $95.0 million for 2014, according to Kantar Media. Next in line is the Grammy Awards, which Kantar said took in $76.2 million last year. Big stuff for an individual night of TV.
- Discovery Revs Hit 9% Rise, Led By International in
Although Discovery Communications' U.S. networks were down in key prime-time viewers in its first-quarter financial reporting period, domestic advertising edged up 1%. Overall, Discovery Communications saw 9% improved revenues to $1.54 billion
- Disney Cable, Broadcast Nets Enjoy Rev Hike in
New sports programming at Disney's cable networks perked up in recent quarterly revenue -- in particular higher ad sales. But operating income declined. Cable network revenue climbed 11% to $4.0 billion, with operating income slipping 2% to $2.1 billion from improved advertising revenues, due to sports programming.
- Cablevision Reports Uptick In All Key Business Sectors in
Cablevision Systems Corp. witnessed better first-quarter revenues and single-digit percentage growth for the average price its customers pay per month. Revenue grew in all its prime business segments: video was up to $801 million (from $793 million in the first quarter of 2014); high-speed data ($363 million from $347 million); and voice $232 million (from $220 million).
- NBC Tries Binge-Viewing -- And That Ain't All Bad in
TV Watch on
Like any good TV network, NBC, in closely reading the tea-leaves about binge-TV watching, has decided to feed TV viewers' big hunger. NBC is giving viewers presumably, what they want: the entire first season -- 13-episodes -- of an new series, "Aquarius," a story set in the 1960s about the Charles Manson killings. Is there a worry NBC wants to become more like Netflix, setting up a full-time, stand-alone advertising-supported video-on-demand service with full season's worth of TV series?
- NBC TV Revs Drop, Films And Theme Parks Rise in
Overall revenue for NBCUniversal sank 4.0% to $6.6 billion. Excluding any sports programming gave NBC nearly an 8% rise to $6.2 billion. Total NBC broadcast revenue was down 14.2% to $2.2 billion. Cable networks were also down 5.9% to $2.36 billion.
- CBS Says Its Viewers Are Bigger Consumers Than Rivals in
Heading into the upfront marketplace, CBS now claims No. 1 status across virtually all consumer product categories. CBS says its prime-time lineup delivers more consumers who purchase a wide range of products than any other network -- including all automotive categories, moviegoers, financial, restaurant, retail and travel.
- Viacom Move To Audience-Based Metrics Pays Off in
Viacom says its three-year plan to grow "non-Nielsen" measurement-attached advertising revenues to half of all its ad activity is seeing steady results -- including some upfront activity. Viacom -- like other traditional media sellers -- is looking to move away from traditional program/spot inventory to audience-based measurement, with a host of data-driven tools they are making available to marketers.
Comments by Wayne All comments by Wayne
- Netflix Viewing Rises, Impacts Trad TV Trends
by Wayne Friedman (MediaDailyNews on
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
- 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark
by Wayne Friedman (MediaPost Weekend on
This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.
- CBS Falling Back To TV's Promo Future
by Wayne Friedman (TV Watch on
CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
by Wayne Friedman (TV Watch on
Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.
- Yes, On-Air Program Promos Work
by Dave Morgan (Online Spin on
On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.