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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Wearable technology: What mood are you in? in Show Daily on 10/20/2014

  • Streaming A La Carte: Paying Even More For What You Really Want  in TV Watch on 10/20/2014

    Rejoice! A la carte programming has finally arrived in a purely digital form: streaming on the Internet. You can get exactly the TV networks you want -- in theory. Trouble is, you'll also be paying for them. And the numbers will start to add up there's CBS, $5.99 a month; Netflix, $8.99 a month. And HBO? We don't have a clue yet -- maybe $7.99 a month.

  • Gannett Revs Soar To $1.4B, Broadcast Leads Charge As Print Dips in MediaDailyNews on 10/20/2014

    Gannett Co. -- now much more of a broadcasting company -- posted sharply higher revenue and earnings for its third-quarter period. Gannett's total revenue was up 15.2% in the third quarter to $1.44 billion.

  • More TV Users Favor Time-Shifted Viewing in MediaDailyNews on 10/20/2014

    A new study says only 41% of viewers like watching TV live, with 43% favoring time-shifted viewing; 18% wanting binge-watching; and 19% preferring video on demand. Nearly 91% says TV is their top device of choice for watching TV; 12% for laptops, 5% for tablets, and 3% for smartphones.

  • Spengler Has Left iHeartMedia, Turns Attention To Emerging Companies in MediaDailyNews on 10/17/2014

    Tim Spengler has departed iHeartMedia, the radio/digital/outdoor media company. Spengler, who came to the company a year ago, was president of content marketing and revenue strategy at iHeartMedia, formerly Clear Channel Communications. He now says he will work with emerging companies, including IgnitionOne, KillerSpin, Mandalay Digital, and CoCo TV, where he has advisory roles.

  • Does Branded Entertainment Sing To Viewers? Poo-ey! in TV Watch on 10/17/2014

    Time for another talk with branded entertainment TV professionals. My nine-year old daughter is now booing a segment on NBC's "The Voice in which Kohl's dresses up a contestant. "It's poo-ey!" she says.

  • CBS, ABC Rule Thursdays in MediaDailyNews on 10/17/2014

    Just about a month into the new TV season and networks are settling into a predictable outcomes -- especially on Thursday night. CBS again was tops on the night, with "Thursday Night Football," while ABC was a strong second with shows such as "Scandal."

  • TV Viewing Is Combined With Multitasking in MediaDailyNews on 10/17/2014

    Multitasking around TV viewing continues to climb -- but those tasks are rarely related to TV viewing. TiVo says over half of its 856 survey respondents -- 51% -- say they multitask every time or almost every time they watch TV, this compared to just over one third, 36%, from a year ago.

  • Online Movie Trailers Register Impact On Ticket Sales in MediaDailyNews on 10/16/2014

    Movie trailers are still big marketing tools for major theatrical movies. But could they do more? A new study reports 31% of moviegoers said they would buy a movie ticket after watching a trailer or movie ad online.

  • Will HBO Streaming Service Be Modest Niche In Changing SVOD Business? in TV Watch on 10/16/2014

    HBO's stand-alone streaming service might start out very different than some nervous cable operators might believe -- it could be a more of a niche-like operation. Only the marketing of that new service will tell the true story -- at least initially.

Comments by Wayne All comments by Wayne

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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