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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Hoffman To Exit NBC in MediaDailyNews on 09/15/2014

    Longtime senior NBC advertising sales executive Jim Hoffman is departing. The 26-year veteran, who most recently was executive vice president of network entertainment sales & marketing for NBC, oversaw much of the NBC's key prime-time efforts and other areas.

  • How Much Do Marketers Really Need The NFL?  in TV Watch on 09/15/2014

    A lot has been made of the Baltimore Ravens' Ray Rice travesty -- with a hint that the NFL might have been covering up the vivid crimes many have seen on their TVs and other screens thanks to TMZ Sports. Some wonder if marketers might be itchy to step away as a result of the NFL's activities -- or lack thereof.

  • Many Mobile Users Favor TV On Second Screen in MediaDailyNews on 09/15/2014

    Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen. For "wireless network" advertising/brands, the top "affinity" scores go to many sports networks, while young viewing networks scored well for "personal care" advertisers and household product brands did best with networks with a focus on reality TV shows.

  • Will Young Viewers Reject The Traditional TV Commute?  in TV Watch on 09/12/2014

    Looking for a new on-ramp to traditional broadcast and cable networks? Or would you rather take the side streets? Jeff Bewkes, chairman/chief executive officer of Time Warner, believes cloud-based Internet-delivered services offering scores of networks are a good way to attract Millennials and other young media consumers to the traditional TV ecosystem.

  • New Internet TV Services Appeal To Trad TV Providers in MediaDailyNews on 09/12/2014

    More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox are in discussions for deals with Sony Entertainment for its new cloud-based Internet TV service.

  • CBS' 'Thursday Night Football' Wins 16M Viewers in MediaDailyNews on 09/12/2014

    CBS' new NFL "Thursday Night Football" series performed well in viewership for its first game -- as well as for advertisers. Preliminary Nielsen results have the series earning 5.5 rating/17 share among key 18-49 viewers and some 16 million viewers overall.

  • More Pay TV Users Want To Cut Cord in MediaDailyNews on 09/11/2014

    Although the numbers are still relatively small, slightly more U.S. pay TV consumers are strongly considering "cutting the cord" -- canceling their pay TV subscriptions.

  • Can TV Learn From U2's Recent 'Free' Deal With Apple? in TV Watch on 09/11/2014

    Despite growing pay TV and other OTT services, consumers always believe a lot of TV is still "free" -- especially when it comes to advertising-supported programming. The music industry is increasingly going this way, whether with free single song downloads from special promotions, or digital music services such as Pandora and Spotify Now the legendary band U2 is giving away its new album to Apple consumers for a limited time through iTunes Store -- all to promote Apple's new iPhones and its new Watch. The question is, what can TV learn from this?

  • Younger Demos Favor Live TV in MediaDailyNews on 09/11/2014

    Growing numbers of younger digital, multiscreen TV-video users have a strong preference for live TV -- as well as higher network brand loyalty. A new study from Viacom found that 47% of multiscreen users say "it's important to watch their favorite TV shows live, versus 23% for those that on just single-screen users.

  • CBS Content With Upfront Performance And Current VOD Policy For TV Shows in MediaDailyNews on 09/10/2014

    TV networks' weak upfront advertising market was a mixed bag for the business -- but not all that bad for CBS, according to Les Moonves, president/chief executive officer for CBS Corp. In-season TV shows for video on demand may not be in the cards, but management is happy about the network's upfront performance.

Comments by Wayne All comments by Wayne

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    <p>Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.</p>

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    <p>On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.</p>

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