WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• NFL Playoffs Two Rounds: Ad Revenue 5% Higher, Viewers Up 10% in Television News Daily on 01/23/2026
  

  The six wild card games were up 10% to 31.7 million average viewers vs. a year ago. The Divisional round on the following weekend was nearly flat vs. year-ago results - up 0.1% to 37.4 million respectively, according to Nielsen.

• FCC Pushes Late Night For Equal Time Laughs - Politically Speaking in TV Watch on 01/23/2026
  

  Comedy on both sides of the political aisle - on a single show? The FCC now says in guidance on its site that it could end the waiver on "equal time" rules.

• Peacock's 'Love Island USA' Scores Highest Seasonal Streaming Viewing in Television News Daily on 01/22/2026
  

  The show earned 18 billion minutes streamed for its most recent (seventh) year - driven largely by its massive 37-episode season.

• Netflix Looks To Second Wave Of Streaming: Beyond WBD in TV Watch on 01/22/2026
  

  In its shareholder letter, Netflix said that in the most recent reporting period, viewing engagement rose just 2% for all original Netflix movies and TV shows.

• Samsung TV Plus Tops 100M Monthly Active Users in Television News Daily on 01/21/2026
  

  Samsung TV Plus now has over 4,300 ad-supported streaming channels - all for free - available across 30 countries. In the U.S., it has more than 700 FAST channels. The platform also offers video-on-demand.

• Netflix Q4: Revenue Gains, All-Cash WBD Bid in Television News Daily on 01/20/2026
  

  Revenue was up 18% to $12.1 billion with net income up 30% to $2.4 billion. Netflix stock was down 5% in after-market stock market trading Tuesday.

• NewsNation Goes All In With 'News For All Americans' in TV Watch on 01/21/2026
  

  The promo starts with Chris Cuomo offering some initial words about NewsNation's effort - highlighting the position the network has been pushing since its launch in 2020: a network for everyone.

• YouTube Ads On Screens Rise Among Agencies, Study Finds in Advanced TV Insider on 01/22/2026
  

  Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before."

• NFL Drives Another Monthly Streaming Record in Television News Daily on 01/20/2026
  

  For all streaming including Netflix NFL games, Christmas Day earned 55.1 billion viewing minutes - the best single-day record ever and up 8% from the previous record.

• Trump Plays Gridiron Control For Army-Navy Game, Maybe Himself in TV Watch on 01/20/2026
  

  Three major games aired on broadcast networks Dec. 13 - the Army-Navy game, "Cricket Celebration Bowl" and "Bucked Up LA Bowl." Nine other college football games were played that day.

Comments by Wayne All comments by Wayne

• Big Streamers See Big July Viewing Gains by Wayne Friedman (Television News Daily on 08/19/2025)
  

  Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

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