WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- NBCU Q3: Advertising Up 15%, Driven By Peacock, World Cup in
Television News Daily on
10/22/2026
Peacock's ad business was up 23% to $586 million vs. the same period a year ago. Peacock now represents 33% of all NBCU ad sales.
- More Disruption, Deals For Big Media: Is SpaceX Next? in
TV Watch on
10/22/2026
Media mogul John Malone predicts Elon Musk's SpaceX may invest $8-$10 billion in Skydance to help CEO David Ellison reduce his massive merger debt.
- MLB Regional Airing Rights: Still High At $1.6B in
Advanced TV Insider on
10/22/2026
The research company estimates regional sports availability of MLB games still contributes 43% of MLB total $3.7 billion annually in current over-the-air rights revenue.
- Clarification: iSpot MLB Ad-Spend Estimates: 2025 Included RSNs, Playoffs, 2026 Omitted RSNs in
Television News Daily on
10/21/2026
- Netflix Cuts 2026 Ad Projection 10% To $2.7B in
Television News Daily on
10/20/2026
Netflix's original guidance estimated it would get to $3.0 billion in ad revenue this year. The company says this is "due to slightly slower than expected rollout of some ad product capabilities."
- Microdramas Are On The Rise - Will Market Forces Decide? in
TV Watch on
10/21/2026
Two-thirds of the top 20 microdramas released outside China in Q3 this year were AI-generated. What explains this global media phenomenon?
- Less Than Two-Thirds Of Americans Get News From TV, 87% Get It From Digital in
Television News Daily on
10/20/2026
Pew also found 31% of U.S. adults "often" get news from TV vs. 12% for radio and 6% for newspapers/magazines, while 59% get news "often" from digital devices - up from 56% in 2025.
- Netflix Needs 'Buzzy' Franchises in
TV Watch on
10/20/2026
Despite being impacted by weakening viewer engagement, Netflix has the financial wherewithal to up its game with major brand franchises and prized intellectual property.
- MLB Ad Volume Falls, Revenue Sinks To $342M in
Television News Daily on
10/19/2026
With the World Series about to begin, TV airings now total 252,322, yielding 45.3 billion impressions. A year ago in the same period, there were 433,906 airings and 63.8 billion impressions, with an
estimated $500.6 million in ad revenue.
- Beyond Big Exec Moves, Studio Interest Again For Netflix? in
TV Watch on
10/19/2026
The question is - why now? Has Netflix's expansion with unscripted content, live events and sports peaked? More importantly, what comes next?
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.