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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Scripps Interactive Adopts Live Streaming For Cable Nets in MediaDailyNews on 09/01/2015

    Scripps Networks Interactive has now expanded into live streaming for all its cable TV networks -- with the added ability of substituting linear TV ads for user-targeting online advertising.

  • 'VMA' Viewership Down, Digital Watching Up  in MediaDailyNews on 08/31/2015

    One of Viacom's single biggest TV shows of the year, "MTV's Video Music Awards" earned slightly lower traditional TV viewing numbers -- but much higher digital streaming viewing data.

  • MSNBC About All Things Live -- And News As Well? in TV Watch on 08/31/2015

    New MSNBC leadership from Andrew Lack wants to turn the cable TV channel's long-time focus from primarily commentary/opinion to news, plain and simple. This is a work in progress. The heading "MSNBC Live" may just be a place holder for stuff yet to appear. Reports suggest this doesn't just mean new programs but perhaps a total channel name change as well.

  • Connected TV Viewing Rises Sharply, Marketer Engagement Does Not in MediaDailyNews on 08/31/2015

    Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement in ads on these platforms remains low, according to a recent study by Freewheel cited by the ANA/BrightLine research.

  • FCC's Carriage Issue Non-Fix: The Emergency Meeting That Wasn't in TV Watch on 08/28/2015

    When the Federal Communications Commission looks to intercede in free-market negotiations between a big TV station group and a major pay TV provider, you can have some eyebrow-raising. But does that means legislative and regulatory changes are afoot? Not likely.

  • Few Home Entertainment Consumers Using Digital-Only in MediaDailyNews on 08/28/2015

    Few consumers have shifted entirely to digital viewing methods for home entertainment. Nielsen says just 12% have moved to digital-only access for specific movie/TV content, with over half using a combination of physical and digital.

  • Disney, Time Warner, 21st Century Fox Media Stocks Show Strength, Diversity in MediaDailyNews on 08/28/2015

    Amid recent stock volatility, diversified media stocks should continue the goals of investors going forward, according to MoffettNathanson Research -- which says stocks such as Walt Disney, 21st Century Fox, and Time Warner should be considered in the long term.

  • Media Stocks Continue To Make Back Gains From Earlier Week Losses  in MediaDailyNews on 08/27/2015

    Media stocks continued to add back the gains they had lost during a tumultuous week. Many pay TV providers witnessed gains on Thursday: Comcast grew 2.5% to $56.77; Cablevision Systems was up 3.3% to $24.06; and Charter Communications was 2.3% higher to $181.65.

  • Writing Monthly Checks To CBS ABC, Fox, And NBC? When Do I Start? in TV Watch on 08/27/2015

    Senior execs at Netflix must be rolling their eyes over the current state of digital video metrics: viewability levels, supposed standards and verification issues. "Measurement? Who needs measurement?" I can hear them saying. Netflix execs know who's watching its TV content; they don't need Nielsen to tell them. And the company doesn't need to tell others about its proprietary data. Even better still: "Advertisers? Who needs advertisers?" Netflix doesn't. Not when you have enough subscribers paying around $8 a month.

  • ABC Scores Highest Revenues For Summer TV Programming in MediaDailyNews on 08/27/2015

    The contenders for top viewing continue to score strong results in TV network ad revenue this summer -- with ABC leading the pack. From May 27 through August 27, ABC pulled in the highest revenue -- with $1.2 billion in total upfront and scatter deals as well as promotional valued time, according to

Comments by Wayne All comments by Wayne

  • Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)

    Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:

  • Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)

    The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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