- To Regulate Or Not To Regulate, That Is The Programmatic Question
RTBlog, Tyler Loechner - Thursday, July 24, 2014
The afternoon panel at OMMA RTB in LA tackled perhaps the mo ...
- Viewability Standards Aren't Standardized
Show Daily, Tyler Loechner - Thursday, July 24, 2014
The first panelists at OMMA RTB in LA are talking viewability ...
- Stop Eating The Burritos
Show Daily, Tyler Loechner - Thursday, July 24, 2014
Yvonne Abt, VP, partner, portfolio management at UM Worldwide, just gave t ...
- When It Comes To Programmatic, Native Can't But Content Can
Around the Net in Real-Time, Tyler Loechner - Wednesday, July 23, 2014
ClickZ has posted an article written by Ben Plomion, VP of marketi ...
- BlisMedia Appoints Ex-Amobee Co-Founder Dewhirst President
Real-Time Daily, Tyler Loechner - Wednesday, July 23, 2014
BlisMedia, an audience targeting firm, on Wednesday announced the appointment of Har ...
- WideOrbit Gets Serious About Programmatic, Buys Ad Tech Provider Admeta
Real-Time Daily, Tyler Loechner - Wednesday, July 23, 2014
WideOrbit, an ad management software firm, on Wednesday announced it has acquir ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Wednesday, July 23, 2014
"Founded in 2002, [Company 1] provides sophisticated yield optimization solutions that he ...
- What's A Math Man's Data Capacity?
RTBlog, Tyler Loechner - Thursday, July 24, 2014
Plenty of questions about data have been asked at OMMA Display ...
- Tremor Video Names Ex-Yahoo Director Hunt Head Of Programmatic, EU
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 22, 2014
Tremor Video has appointed Sue Hunt head of programmatic, Europe, according ...
- Nexage, Matomy, Others Partner With AppAudience For Mobile Data
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AppAudience, a standalone mobile data management platform (DMP) from Human Demand, ...
- AOL UK Lifts Lid On Programmatic, Puts 100% Of Reserved Inventory Into DSP
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AOL UK on Tuesday announced that it will put 100% of i ...
- AudienceScience Bridging Programmatic's Supply & Demand Gap With Open API
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- adMarketplace Taps Tolson From GroupM Next
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Tremor To Run PSA Campaign Promoting Video Viewability Standards
Real-Time Daily, Tyler Loechner - Monday, July 21, 2014
Video ad tech company Tremor Video on Monday announced it will r ...
- Investors Show Intentions Via $22.7M Series C Round For Intent Media
Real-Time Daily, Tyler Loechner - Monday, July 21, 2014
Intent Media, an ad server for travel companies, on Monday announced ...
- MediaMath To Make 4 World Trade Center Its New Home
Real-Time Daily, Tyler Loechner - Monday, July 21, 2014
Silverstein Properties on Monday announced that MediaMath has signed a 15-year lea ...
- Dstillery To Open Dallas Office, Names Cushman CRO
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
Dstillery, an audience targeting firm, on Tuesday announced the appointment of Pa ...
- Active International Bets On Programmatic With Appointment Of Izenman As CDO
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
Active International, an independent barter media shop, on Monday announced the appointme ...
- Viewability Problem Becoming More Viewable
RTBlog, Tyler Loechner - Monday, July 21, 2014
Its name suggests otherwise, I know, but the viewability problem is suppos ...
- AdRoll Brings Twitter Retargeting To Self-Serve Dashboard
Real-Time Daily, Tyler Loechner - Tuesday, July 15, 2014
In a move to give advertisers more control over their digital campaign ...
- Smart AdServer Taps Casale For European Demand
Real-Time Daily, Tyler Loechner - Monday, July 14, 2014
Smart AdServer, an ad server and programmatic ad platform, has announced ...
- LeadiD Sniffs Out Fraudulent Leads With Forensiq
Real-Time Daily, Tyler Loechner - Monday, July 14, 2014
LeadiD, a lead gen tracking platform, has added fraud detection tech power ...
- E-Pocket Dictionary Gives Digital Marketing Definitions In Real-Time
RTBlog, Tyler Loechner - Tuesday, July 15, 2014
One thing I love about reading on an iPad is the abili ...
- Adbrain Lands Abraham From Xaxis
Around the Net in Real-Time, Tyler Loechner - Friday, July 11, 2014
MediaTel has reported that Adbrain, a London-based ad tech company, has appoint ...
- Travel Advertisers Open Wallets For Summer
Real-Time Daily, Tyler Loechner - Friday, July 11, 2014
With summer upon us, travel advertisers are out in full force. Accordi ...
- Tweeters 'LOL' At LeBron James News But Paint Him In 'Good' Light
Real-Time Daily, Tyler Loechner - Friday, July 11, 2014
LeBron James is heading back to Cleveland to play for the Cavalier ...
- A 2-Part Story About Native And RTB - Part 2 Will Blow Your Mind!
RTBlog, Tyler Loechner - Monday, July 14, 2014
The other night I was chatting with my fiance while she mindless ...
- RTB House Appoints 3 Regional Directors
Real-Time Daily, Tyler Loechner - Thursday, July 10, 2014
RTB House, a Poland-based ad agency with its own real-time bidding (RT ...
- Ex-Apple Exec Miller Joins Drawbridge Board
Real-Time Daily, Tyler Loechner - Thursday, July 10, 2014
Drawbridge, a cross-device ad platform, on Thursday announced the addition of An ...