MAD London Editions for April 2016
- MAD London - Friday, April 29, 2016
- ISBA Transparency Guidelines Slammed By Some Agencies
- Building Personal Relationships Through Data
- Facebook And Twitter Battle Moves To Video
- New Service In Beta Seeks To Track And Measure Ad Blocking
- Apple Yet To Make A Strong Case For Buying An Apple Watch, Telefonica Says
- Ready Or Not, Smart, Connected Appliances Are Coming
- IPG And Creston Named Holding Companies Of The Year
- Tapping Wearables Data: 38% Of Marketers Want Daily Routine, 37% Precise Location
- Ogilvy & Mather Named Most Effective Ad Network By Effie Index
- WPP Revenue Up 10.5% In Q1
- WPP Cautions Ad Budgets Under Pressure From Brexit And Disruptor Concerns
- Why We Should Focus On Pinterest -- The Quietly Approaching Unicorn
- WPP Posts Q1 Organic Revenue Growth Of 5.1%
- Google Image, Text Ads See More Click-Throughs, Higher Costs
- Omnicom's DAS Forms New Unit To Serve Nonprofits
- MAD London - Thursday, April 28, 2016
- Facebook Revenue Soars In Q1
- Ad Blocking Not Being Taken Seriously Enough By Marketers, Says Diageo
- Email Needs Metrics That Speak The Language Of Business
- Amazon Service Giving John Lewis Sleepless Nights
- GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads
- Digital Looks Great, But Interactions Less Consistent
- Three In Four Marketers Not Ready For Google AMP
- A Plan For Future Innovation? It's Worth Googling
- BPA Responds To Call To Track Ad-Blocking Data
- Apple Hopes Services Will Plug Revenue Gap From Falling iPhone Sales
- Why Mobile-First Approach Is Secret To Business Success
- Pinterest Launches First UK Above-The-Line Campaign
- Consumers To Learn Of Risks In Wearables, Connected Objects While At Work
- Will TV's New Superpowers Use Their Forces For Good Or Evil?
- ASA Launches Advertising Sexism Inquiry
- TfL Appoints VCCP To Creative Account
- P&G Celebrates Strong Mothers In Olympic Campaign
- Carat Names Rick Hirst UK Chief Executive
- Getty Images Files EU Complaint Against Google
- From iPhones To Tesla? What Next For Apple?
- MAD London - Wednesday, April 27, 2016
- YouTube Launches 'Snackable' Six-Second Ads
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
- Walkers Ready To Put Lineker's Pants On Digital Screens If Leicester Wins
- UK Ad Spending Booms, But Newspapers Sink
- 'The Times' And 'The Sunday Times' Run First Joint Campaign
- In Search -- Even in Mobile -- Organic Still Matters
- Byyd In Administration
- Consumers Tap, Talk, View Their Way Into The Internet Of Things
- Jack Daniel's Moves To Attract Hip-Hop Fans
- Getting Content Seen The BuzzFeed Way
- Twitter Gains Users, But Revenues Below Analysts' Forecast
- Apple's Earnings Fail, Poor iPhone Sales Blamed
- MAD London - Tuesday, April 26, 2016
- GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%
- UK Advertising Tipped To Pass Pre-Recession Levels
- Facebook Advertising Holds Sway. But 'Live" Is Crucial
- Facebook To Create Camera App, New Video Features
- Disney Invests In VR Via Nokia
- 6 Billion Connected Devices In Use This Year; Security Spending To Hit $348 Million
- Dentsu Aegis Network Starts New Youth And Diversity-Focused Digital Agency
- BHS Administration Proves Relying On Heritage Is Risky
- Get Your Arms Around The Internet of Things, Quick
- Newspapers See Dip In Revenue As Advertising Grows At Rapid Rate
- Plusnet Consolidates CRM With Karmarama
- Orange Will Turn Attention To Fans In Euro 2016 Sponsorship
- Alas Poor Print, I Knew Him Well
- MAD London - Monday, April 25, 2016
- Mobile Payments Will Replace Cash Within Five Years, Brits Believe
- Smooverly: Investor Deck
- Starbucks Pushing For Mobile Real-Time Personalisation
- Be My Brand Bae: The Age of Chat's Implications For Advertising
- Native App Push For Apple Watches
- ITV Appoints Goodstuff To Its Media Account
- TSB Reviews Media Account
- Interpublic Group Reports Organic Revenue Lift
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
- IPG Posts Strong 6.7% Q1 Organic Growth
- Havas Reports 3.4% Growth In Q1
- Facebook Tweaks News Feed To Measure User Time
- MAD London - Friday, April 22, 2016
- Ad Week Europe Shows The Importance Of Swapping 'Likes' For Board Room Talk
- Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
- British Consumers 63% More Likely to Open Emails With Emojis
- Will We Elect The Candidate Who Shouts the Loudest?
- WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable Data
- Google And Microsoft Post Worst Than Expected Quarterly Results
- Will The 'Open' Set-Top Box Break The TV Ad Bundle?
- Airbnb Continues Its Ad Push With New 'Live There' Campaign
- Most English Brands Named Ahead of St George's Day
- BT Sport Considers YouTube Live Streaming Of Champions League Final
- Sky Ad Revenue Up 7%
- L'Oral Picks TMW For Three Integrated Accounts
- Xavis Names Harry Harcus UK MD
- MAD London - Thursday, April 21, 2016
- Google Formally Charged By EU For Alleged Android Abuses
- EU Goes After Google's Android Business
- Facebook Chief Says Users And Brands Support Instagram Timeline Changes
- Personalization Vs. Personal Relationships
- Asahi Deal Changes The Face Of European Beer
- Compensation Choice: A Better Way To Stop Ad Blocking
- You Get So Much When You Give
- Ad Blocking Is Gaining Ground In The U.K.
- For YouTube, The Future Looks Virtual
- Just Eat Launches Creative Review
- Marketing Value In Creating Experiences Through Connected Objects
- HM Treasury Seeks Agency For GBP1 Coin Launch
- Laphroaig Whisky Seeks New CRM Agency
- Paddy Power Rethinks GBP40m Media Account
- Anti-Terror Legislation Means UK Slips In World Press Freedom Index
- Number of People Victimized by Spam Number Rises 71% in UK
- BT Mistakenly Forwards All User Emails to One User's Accounts
- Google Is Smarter Than The EU -- It Ran The Numbers
- Judge Rules On JWT 'Rape Joke' Video
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
- MAD London - Wednesday, April 20, 2016
- Omnicom Posts 3.8% Organic Growth
- Ad Blockers Prevent Sites From Working Properly, Study Finds
- Don't Tell 'Em What You Got, Show Them What They Want
- ANA Finds 'Brand Activation' Approaching 60% Of Marketer Budgets, Eclipses Advertising
- Google Claims YouTube Ads Are More Effective Than TV
- Ad Blockers Don't Just Block Ads, They Break The Internet
- Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
- Yahoo Revenues Down 11.6% As Suitors Line Up
- Ad Tech Doesn't Get Schmoozed
- The7Stars Helps Launch Independent Global Network
- Mobile Advertising Still A Work In Process
- Google's Latest Move Is Validation For Header-Bidding Direction
- Snapchat VP Says Users Are Older Than You Think
- Coke Zero To Be Relaunched As Coca-Cola Zero Sugar
- BBC News Overhaul Creates Role For Controller Of Mobile And Online
- Fancy Earning GBP50k To Tweet For The Queen?
- Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
- EU Expected To Charge Google Over Apps
- Forget Privacy Concerns -- Block The Blockers And They'll Soon Come Back
- MAD London - Tuesday, April 19, 2016
- Publicis Posts 2.9% Organic Growth, Confirms Talks With Cheil
- Second Screening Only Happens During Boring Shows, Research Finds
- Can Social Become Personal Again, Or Is Too Late?
- Citing Tech And Consumer Changes, Dentsu Centralizes Digital, Forms New Unit
- EU Preps Antitrust Charges Against Google
- Netflix Shares Plunge On Q2 Prospects Even As Q1 Beats Expectations
- Search, Discovery Apps To Generate Billions In Revenue
- Netflix Shares Fall On Poor Figures
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
- Amazon Takes Battle To Netflix With Offline Viewing
- Three Golden Rules To NOT Screw Up IoT And AI
- Privacy Campaigner Claims Blocking Ad Blockers Is Illegal
- The Three Circles
- Taut British Thriller 'The Night Manager' Comes To AMC
- Market Saturations Leads To iPhone Shipment Slump
- Pret A Manger Trial Vegetarian Store
- Time To Admit Second Screening Is A Myth?
- MAD London - Monday, April 18, 2016
- WPP's Sir Martin Sorrell Defends Pay Deal
- Of Course Facebook Will Want Your Credit Card -- And Of Course, You'll Give It To Them
- Consumer Awareness Of Blockers Reaches Critical Mass, 42% Would Pay
- KLM Sees Passengers Switching From Apps To Chat
- Trust Can Be Speedy - In More Than One Direction
- IAB To Hold Summit On UX And Ad Blocking Issues
- McDonald's Stand Banned From Labour Conference
- Yo, Czech It Out
- Omnicom Group CEO John Wren Takes Small 2015 Pay Cut
- Lego Tops UK Brand Reputation
- How Trademark Infringement Increases Cost Per Click
- Birds Eye Owner Selects Grey London For European Creative
- Npower Awards Creative Brief To FCB Inferno
- Does UK Lead In Programmatic And Unviewable Connected Ads?
