MAD London Editions for July 2015
- MAD London - Friday, July 31, 2015
- Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
- Chime Communications Sells To WPP And Providence Equity Partners
- Chime Shares Jump 70% On $550 Million Buy Offer From WPP, Providence
- Zuckerberg Reveals WhatsApp And Messenger Monetisation Plans
- Microsoft To Stop Serving Content Ads
- Simon Cowell's Syco Music Wants To Build Bands With Brands
- Google Risks Fines Over 'Right To Be Forgotten'
- Former Top Gear Trio Sign Three-Year Top Gear Deal With Amazon Prime
- Average User Spends 45 Minutes Per Day On Facebook
- Guardian Posts A Loss Despite 20% Rise In Digital Revenues
- Center Parcs Seeks CRMAgency
- John Lewis To Launch In-Store Spa Brand
- Amazon Adds 'Stickiness' With Music And Clarkson. Spotify And Apple Take Note
- Best Known As IoT Brand: Apple, 48%; Samsung, 22%
- MAD London - Thursday, July 30, 2015
- Mobile Dominates Facebook Ad Revenues
- WPP Squaring Up To Buy Chime Communications
- Search Advertising Needs Stronger Connection To YouTube, Facebook Videos
- Twitter Admits 'Marketing Issue' As It Seeks First CMO
- WPP, Providence Equity Partners In Talks To Buy UK-based Chime For $550 Million
- Facebook Mobile Ad Sales Leap To Nearly 20% Of Revenue
- Tesco And 'Ribena-gate' -- What Next For Sugary Drinks And Supermarkets?
- Trinity Mirror Experiments With Content For Ad Interaction Swap
- Netflix Looks For UK Ad Agency
- Heineken Gears Up For Its Largest Launch Ever
- Ribena-Gate Is Lifting The Lid On Sweet Drinks. What Next?
- The Power Of Reimagination
- Advertisers Consumed With Lure Of Programmatic Cross-Channel
- MAD London - Wednesday, July 29, 2015
- Discount And Middle-Class Supermarkets Rise - Time For The Big Four To Build A Customer Rapport?
- Amazon Squares Up To Spotify And Apple Music With Prime Music
- YouTube Goes 'Mobile, Mobile, Mobile'
- Should Brands Invest In Digital Advertising Or Digital Tech?
- Mobile Advertising Can Reach Consumers On-The-Go
- Supermarket Sales Up Thanks To Loyalty Schemes And Ad Campaigns
- Lidl Spending Twice As Much On Advertising As Other Supermarkets
- Windows 10 Launches Today
- Sky Hails Sky Now Service For 'Outstanding Growth'
- Diageo Close To Appointing Its First Ecommerce Agency
- Google Rebuilds Dynamic Search Ads
- Kantar Media Forges Alliance With BIScience
- MAD London - Tuesday, July 28, 2015
- Publishers Using Google AdSense Face Consent Policy Across EU
- Instagram's Mobile Ad Revenues To Hit Nearly $3B By 2017
- Google Takes Back Autocomplete, Restricts Unauthorized Access
- TV Ad Spend Up 11.5% - Not Bad For The Channel The Internet 'Killed'
- UK Ad Market Growth Outpaces Rest Of EU
- Instagram Mobile Revenue Set To Overtake Google And Twitter
- ITV Profits Up, Despite Viewer Dip
- Reebok Launches 'Be More Human' Campaign In UK
- Google+ Accounts No Longer Mandatory
- Gumtree To Sponsor Premier League Football On BT Sport
- MAD London - Monday, July 27, 2015
- Sky Takes On Apple and Netflix With New Advanced Set-Top Box
- BBC Rumoured To Launch iTunes-Style Download Service
- UK Music Passes 500m Streams Per Week
- Amazon Ramps Up Fashion Business In London
- Pearson Due To Sell Off 50% Stake In The Economist
- Music Streamer Deezer Appoints Pd3 For Above The Line Campaign
- Wieden+Kennedy London Wins Global Nurofen Account
- Digital Marketing Skills Gap -- Could Sky's Trust In LinkedIn Data Rescue London?
- Y&R Appoints Dimitriou To Lead Its European Operations
- MAD London - Friday, July 24, 2015
- Maurice Levy: 'Festival Of Reviews' Not Cheap
- FT Sold To Nikkei For GBP844m
- Twitter Updates Answers, Helps Developers Track Apps
- AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
- Olympus Whistleblower Concerned By Nikkei Purchase Of FT
- The Best Email I Ever Received
- The Case Of Latest New Belgium And Beautyrest Campaigns
- Common Approach To Viewability Measurement Needed
- EU Investigates Hollywood And Sky TV's Geo-Fencing Movies
- Unilever Shifting Focus From Food To Personal Care
- Outdoor Sensors Test Which Campaigns Get Engagement
- 14% of Spam in UK Comes Through One ISP: Cloudmark
- UK's Fraud Bureau Warns About 'British Gas' Spam
- Daily Mail Hit By Ad Slowdown
- Mirror Overtakes Telegraph Online
- WPP's Maxus Wins Daily Mail's UK And US Media Account
- Display's Woes Will Fuel Mobile, Native And Social
- MAD London - Thursday, July 23, 2015
- No Doubt A Bot It
- Internet Poised To Be Biggest Ad Medium In 2016
- Zuckerberg Moves Closer To Becoming World's Richest Person
- How Agencies Are Sifting Through The Sea Of Ad Tech
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
- Pearson Reveals 'Advanced Discussions' Over FT Sale
- WPP Leads M&A Activity As Deal Number Rises
- What's The Next Lofty Goal For The Media Industry?
- Publicis Groupe Reports 1.4% Q2 Organic Growth
- UK Consumers Not Bothered If 94% Of Brands Disappeared
- Ad Tech War Brewing In Europe
- One In Five Brits Is A Copyright Pirate
- Tesco Emoji Stunt Aimed To Make People Smile
- MediaCom Handed GBP15m Betfair European Media Account
- Aunt Bessie's Signs GBP6m 'I'm A Celebrity...' Deal
- Sky Wins Right For 'Near Live' Premier League Action
- Searchmetrics, Havas Media Netherlands Extend Partnership
- Dan Clays Promoted From MD To Chief Exec Of OMD UK
- More Lazy Than Apathetic -- Double Standards And The UK Consumer
- MAD London - Wednesday, July 22, 2015
- Omnicom Posts 5.3% Organic Growth For Q2
- IPG Posts 6.7% Organic Growth In Q2, Raises 2015 Growth Target
- Mobile Programmatic Ad Campaigns On Rise
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
- Less Than Half Of UK Display Ads Are Viewable
- Apple Shares Fall On Disappointing Figures
- BBC IPlayer Watched By 60m Worldwide Illegally
- O2 Get Rugby Fans To 'Wear The Rose' For England
- Andrew Dimitriou Announced New European Head For Y&R
- BBH Wins Heinz Europe Creative Account
- Programmatic's $10 Billion Milestone: Display First, TV Next
- MAD London - Tuesday, July 21, 2015
- PayPal To Spin Out, But What About Contactless Mobile Payments?
- Instagram Adds Search To Web
- Programmatic Soars As Viewability Tumbles
- McCann Rolls Out Windows 10 Launch Campaign
- Brands Failing To Link Sales And Marketing
- GroupM Gets Agency Exclusive On Networked Insights Kairos Platform
- YouTube Claims Average Top 100 Brands Spending 60% More Budget
- Time Is Right For PayPal To Go Alone
- EBay's Advertising Head Calls For Industry To Support 'Creative Planners'
- Havas Helia Awarded Customer Engagement Brief By Regus
- Transport For London Most Popular For Apple Pay Usage
- Ben Sherman Sold To The US For $40.8m
- IBM, Google, Intel Lead in IoT Buzz
- Internet Connections Coming: 25 Billion Things, 4 Billion People
- MAD London - Monday, July 20, 2015
- Dear Paddy: That Joke Isn't Funny Any More
- L'Oreal Chief Digital Officer Says Digital Investment Paying Off
- Supercookies, Digital Fingerprinting Undermine Trust In Web, W3C Says
- Waitrose Partners With Pinterest For Ad Trial
- Despite Worries, YouTube Is Doing Very Well, Thank You
- Jim Beam Doubles Digital Marketing Investment To Target Millennials
- Government Considering BBC Subscriptions
- BT Chief Hits Back Over Potential Forced Sale Of Openreach
- Government Advises Parents To Cut Sugary Drinks For Children
- Ikea Looking To Ditch Quirky Perception
- Chambord Hands Below The Line Account To Aesop
- Google Explores Nuances Of Branded Content On YouTube
