Friday, August 3, 2012
by Laurie Sullivan
Another day, another Google acquisition -- but this time the buy focuses on social media. At Wildfire, which the company recently acquired, about 400 employees support 16,000 customers, including 30 of the top 50 brands. Through Wildfire's technology, brands serve marketing and ad campaigns on Facebook, Google+, LinkedIn, Pinterest, Twitter, and YouTube. But that's not all when it comes to building out its advertising stack to support new hardware. More


by Tyler Loechner
On Wednesday, Redwood City-based Wildfire was acquired by Google. According to SearchBlog, Wildfire has about 400 employees and supports 16,000 customers, including 30 of the top 50 brands. In their announcement of the new deal, the company said, "We truly could not think of a more perfect home for Wildfire." Read the whole story »
by Mark Walsh
Mobile loyalty service and Bay Area-based shopkick has hired Silicon Valley veteran Alexis Rask as head of brand partnerships for the company. As VP and general manager, brand partnerships, Rask will lead shopkick's relations with major brands in the CPG, consumer electronics, entertainment, and other industry verticals. Read the whole story »
by Tyler Loechner
Demandbase, a SF-based "real-time targeting and personalization platform for B2B," Wednesday announced that they have added new partners to their Demandbase Certified program. Among the 19 new parterns are Bay Area companies Siteworx and TechAspect. Demandbase said, "For Bay Area companies, this means they can implement and obtain benefits from Real-Time Identification more quickly." Read the whole story »
by Mark Walsh
Professional networking site LinkedIn said revenue surged 89% in the second quarter on strong gains in its hiring services business in particular. Revenue rose to $228 million from $121 million a year ago. Read the whole story »
AROUND THE NET
Faring better than some other Internet stocks, Yelp reported strong second-quarter earnings on Wednesday. “Overall, the reviews site showed continued top-line revenue growth and a smaller net loss than it has posted in the past -- a performance that bested the estimates of Wall Street analysts,” TechCrunch reports. In its second-ever financial report as a publicly traded company, Yelp reported revenue of nearly $33 million -- up 19% from the previous quarter, and up 67% year-over-year. That said, Web watchers are still waiting for Yelp to turn a profit.  Read the whole story »