by Ashkan Karbasfrooshan, Op-Ed Contributor
The latest comScore figures show that Facebook has overtaken Yahoo for the No.2 slot in video, trailing Google's YouTube. This isn't the first time this has happened; back in August 2010, Facebook
pulled off this feat, but Yahoo managed to usurp its slot soon thereafter.
by Mark Walsh
San Francisco-based Trulia filed for a $75 million IPO last Friday, underscoring the increasing role that mobile is playing in the company's business. Trulia Mobile Ads, which are sold on a
subscription basis, allow real estate brokers to buy local advertising on its mobile applications and mobile Web site by ZIP code or city and by share of a given market. The ads feature their profile
and contact information on search results and listings, with the aim of increasing their visibility to in-market buyers.
by Mark Walsh
As initially reported in OnlineMediaDaily on August 20, Conde Nast is making an undisclosed investment in San Francisco cloud-based ad platform Flite, which it will also use to deliver rich media ads
across its magazine Web sites. Flite's ad tools are intended to turn display ads into app-like experiences by integrating features such as video, social media, live chat and e-commerce.
by Zoe Mandese
Customer loyalty platform developer and San Francisco-based SpotOn has launched a new digital network that puts a twist on the concept of electronic commerce. The network, consisting of tablet
computers distributed at brick-and-mortar stores, enables customers to "check in" to loyalty offers.