Monday, August 20, 2012
by Ashkan Karbasfrooshan, Op-Ed Contributor
The latest comScore figures show that Facebook has overtaken Yahoo for the No.2 slot in video, trailing Google's YouTube. This isn't the first time this has happened; back in August 2010, Facebook
pulled off this feat, but Yahoo managed to usurp its slot soon thereafter. More
by Mark Walsh
San Francisco-based Trulia filed for a $75 million IPO last Friday, underscoring the increasing role that mobile is playing in the company's business. Trulia Mobile Ads, which are sold on a
subscription basis, allow real estate brokers to buy local advertising on its mobile applications and mobile Web site by ZIP code or city and by share of a given market. The ads feature their profile
and contact information on search results and listings, with the aim of increasing their visibility to in-market buyers. Read the whole story »
by Mark Walsh
As initially reported in OnlineMediaDaily on August 20, Conde Nast is making an undisclosed investment in San Francisco cloud-based ad platform Flite, which it will also use to deliver rich media ads
across its magazine Web sites. Flite's ad tools are intended to turn display ads into app-like experiences by integrating features such as video, social media, live chat and e-commerce. Read the whole story »
by Zoe Mandese
Customer loyalty platform developer and San Francisco-based SpotOn has launched a new digital network that puts a twist on the concept of electronic commerce. The network, consisting of tablet
computers distributed at brick-and-mortar stores, enables customers to "check in" to loyalty offers. Read the whole story »
AROUND THE NET
If you missed SES San Francisco 2012, ClickZ has kindly put together a list of six key takeaways from the week. Read the whole story »
12 Silicon Valley Companies Make 2012 Inc. 500 List Business Journals
Inc. Magazine's list of the 500 fastest-growing private companies in the U.S. was released this month, and 12 Silicon Valley companies made the cut. The list is based on four years of revenue change,
according to the Biz Journals. Adap.tv tops the list of local groups on the list, coming in at No. 32 overall. The San Mateo-based online video and TV ad startup's revenue grew by 5,871.7 in the
past four years. Read the whole story »
