Portfolio Power: Unlocking The Potential Of CSR Brand Management
Everybody knows that in today's rapidly evolving landscape, what brands stand for matters more than ever. The vast majority of people expect companies to go way beyond just selling products and to drive positive change. Marketers who aren't building corporate social responsibility (CSR) into the core of their brands are missing a big business-building opportunity.» 0 Comments
Top Things I Learned At NTC 2014
Last week, I attended the Nonprofit Technology Enterprise Network's wonderful Nonprofit Technology Conference in D.C., and I wanted to share some of the cool new ideas I learned.» 0 Comments
People Do The Darndest Things - Especially For Good Causes
A little over a year ago, I found myself at a working lunch in a neighborhood Mexican restaurant, trying to figure out how to raise money for the Open Door Family Medical Center, a local nonprofit we all supported.» 0 Comments
Bank Plays Off 'Pay To The Order Of' In Cancer Effort
Fifth Third, the Cincinnati regional bank, has a terrific cause-marketing effort benefiting Stand Up 2 Cancer that runs through March 31 called "Pay to the Order of." With apologies to Yogi Berra, I've found that you can get a lot of questions answered by asking them. In the spirit of the numbers five and three, here are eight questions I put to Fifth Third's Meaghan Madges about the campaign, and her team's edited responses.» 0 Comments
Remarketing Comes To Facebook
Rejoice! Remarketing has come to Facebook. Okay, that headline is a bit misleading, since technically up until now you could use a third party to remarket with FBX. But now anyone can do it - even the nonprofit with only five employees and no money to pay a third party.» 3 Comments
Your Nonprofit Can Afford To Buy Brand Awareness On AdWords
So you've started a nonprofit, and you'd like to get the word out. There's social media, SEO, word of mouth, etc., but you're getting impatient. You need a visibility boost, and fast.» 0 Comments
Guiding Against Mission Creep
Jennifer Maher has helped build cause marketing campaigns for such causes as Make-A-Wish, the Nature Conservancy, and YMCA of America, and she's learned a few things not only about how to deal with the mechanics of cause marketing and fundraising, but how to manage the confusing wetware involved of cause marketing, too.» 0 Comments
Facebook Mobile App Install Ads
One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage downloads.» 0 Comments
View-through Conversions And Why They Could Matter To Your Non-profit
"View-through conversions." Ring a bell? If not, they're a tricky little metric used in the display and social media advertising world to cite an event where a person saw (but didn't click on) your ad and later converted through a different channel. (Here's how Google explains the metric.)» 0 Comments
Doing Good, The TELUS Way
TELUS, the second largest telecom company in Canada, attributes its solid brand differentiation and customer loyalty in large part to strategic cause- marketing initiatives.» 0 Comments
« Previous Entries