• Two Duelists: How Fierce Competitors Dropped Their Sabers For Something Bigger
    "This isn't business, this is personal." We've all heard the reverse of these words before, either in jest, ironically or in dead seriousness. Personally, I prefer the ironic. In the often perplexing arena called the marketing business, there is a sense of irony in many interesting ideas, like McDonald's Academy Awards commercial trying to connect the dots between the Big Mac and iconic films like "Jaws" and "Silence of the Lambs." Ironic indeed.
  • Preparing For Giving Season
    Giving season is right around the corner! Has your nonprofit started planning yet? And where do you start?
  • Survey Shows Non-Profit Website Content Tied to Donor Generosity
    Last month, as part of an ongoing digital experience research series we've been conducting for the past two years, we gleaned some very interesting insights into the attitudes of people who regularly donate to charities.
  • How To Create The Perfect Non-profit Challenge
    Over the last month or so, our Facebook feeds have been filled with people pouring ice water on themselves. Just the other day, I even saw a (slightly odd) video of Robert Plant taking the challenge - and challenging Paul McCartney, Elton John and Peter Gabriel to do the same.
  • Making The Most Of Your Online Advertising Budget
    I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what type of advertising would get the most bang for my organization's buck. The answer? It depends on what your goals are.
  • Life's Success Metric
    Last week, while on vacation, my family went out for a day-long boat ride. My 6-year-old son and wife sat in the back of the boat, while my 10-year-old daughter and I sat in the front. As the boat bounced over the waves (and we bounced equally as high on the seats), my daughter had a smile from ear to ear and was screaming with joy and laughter. Eventually, she yelled over to me and asked if I was having as much fun as she was. I definitely was - but not because of the waves (those actually hurt every ...
  • Updates To AdWords Ad Extensions
    In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out new ad extensions in its beta program and rolling out successful extensions so that everyone can use them. Because of this, there are often new ad extensions available that cause-related marketers are not aware of! Let's see what's new.
  • The New Age Of Activism
    While recently watching "Orange Is the New Black," it occurred to me that activism is back en vogue. In this particular episode, an inmate stages a hunger strike to get better treatment for her fellow inmates. But her message is unfocused and her true motivation is unclear. Of course, she goes about it all wrong, and, in the end, it means nothing.
  • Social Consumerism Or Capitalism?
    Recently, while on a walk with my family, we stopped at a coffee shop for a quick snack. My wife and kids went in, while I stayed outside with the dog. Five minutes later, my daughter came out with a "pupcake." She told me that this tiny cupcake (literally smaller than a munchkin with a little peanut butter on top) was $1.25, and that 50 cents went to the local animal shelter. She was very proud of her purchase - and I was proud of her, too. But, I had a different perspective of the coffee shop.
  • Marketing Alert: Clever Is Out, Smart Is In
    Marketing today is changing by the minute, with many marketers genuinely struggling to keep up. Like it or not, we're all operating in a hyper-connected marketplace in which the balance of power is shifting away from companies. To understand this new reality, witness the predictable disaster loop that happens when brands stray off course. Seduced by clever marketing ideas, marketers do stupid things. Offended stakeholders react, unleashing a tsunami of negative social media, traditional media piles on, amplifying the story, and brand managers have a very, very bad day. Brands quickly change course, trying to make it all go away ...
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