Will Your Nonprofit Pick QR Codes Or NFC?
Posted by Joe Waters on Feb 21, 8:55 AM
People may not be scanning QR codes forever, or passing their smartphones near an NFC chip, but demand for online content to enhance and support offline activities is strong. That's what your nonprofit needs to begin addressing. In this, you have no choice.
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Mixing Serious Causes With A Sense Of Humor
Posted by David Hessekiel on Feb 13, 6:06 AM
Cause marketing is full of earnest appeals and images designed to touch your heart and your tear ducts. The field has a fascinating minority of marketers who succeed at mixing purpose with a sense of humor.
» 1 Comments
The Mash-up Of Games And Cause Marketing
Posted by Paul Jones on Feb 6, 7:58 AM
Almost everyone in the workforce today, excepting the oldest of the Boomers, grew up playing some kind of video or computer game on a console/computer, handheld device, or old-school video games at the arcade. That's basically all or part of three generations. The global video game business is worth more than $56 billion, according to a study from PricewaterhouseCoopers, and is headed toward $82 billion by 2015. Add another $2 billion or so for the fantasy sports leagues (U.S.) and you have the makings of a monster business.
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The Evolution Of Impact: Expanding Social Commitment To Drive Brand Advantage
Posted by Craig Bida on Jan 30, 6:44 AM
I recently spoke on a panel about cause marketing at the Kellogg School of Management, where an MBA candidate asked a simple but fundamental question: "Who is driving cause in the marketplace, consumers or companies?" The answer: both. And things are about to get a lot more interesting. Marketers and brand builders take note: the future will be all about leveraging societal impact as a source of innovation and business advantage. Here's a look at some key trends showing where things are headed.
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Resolutions And Predictions And Questions In 2012
Posted by Doug Weinbrenner on Jan 23, 9:43 AM
Don't you just love that New Year smell? Everywhere you turn, there is the sweet waft of optimism, eagerness and determination that resolutions bring. There isn't one treadmill available anywhere. Lunchrooms are full of people obsessively consuming food normally reserved for rabbits. Workplace parking lots fill up just a bit sooner than usual and empty just a bit later.
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A Decade Makes A Big Difference
Posted by David Hessekiel on Jan 16, 6:31 AM
It seems hard to believe, but 10 years ago the mere mention of marketing elicited frowns from many people I met working in nonprofit organizations.
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Ikea Saves The Children When Facebook Fans Invite Friends To Shop
Posted by Joe Waters on Jan 9, 7:30 AM
One of the more successful digital tactics for cause marketing is a Facebook "Like" promotion. When you Like the nonprofit's page or the company's page -- or both, depending on the promotion -- the company makes an in-kind or cash donation to the nonprofit.
» 0 Comments
Three Cause-marketing Trends I'm Working On In 2012
Posted by Paul Jones on Jan 3, 5:38 AM
With 2012 just two days old, there have been a profusion of futurists, economists, marketers, and thinkers making predictions about what 2012 may hold. Perhaps mauve is now super-cool among trendy Tokyo teens. So prognosticators make predictions about how mauve will explode in popularity in the coming year in Europe and North America.
» 1 Comments
What Happens In December Should Not Stay In December
Posted by Doug Weinbrenner on Dec 27, 6:31 AM
After weeks of overindulging and under-preparing, the toxic combination has now settled harder than your grandmother's fruitcake. Some of us take this sideline moment to rest, reflect and restore. Yet many have no choice but to continue chugging on and play through the pain, since this season makes or breaks the business year.
» 0 Comments
Success Means More, More, More Mobile
Posted by Sherry Orel on Dec 19, 7:26 AM
In a down economy everyone has to make hard choices about how and where to spend their money. Recent studies show that a surprising priority for many is charitable giving. Americans love to give.
» 1 Comments
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