Last month, I watched the Chase Giving Awards on NBC and was enamored with the stories that were told about individuals who spend every waking moment trying to make the world a better place. Then it hit me. Cause marketing is officially a movement that is out to change the world. I was literally watching an awards show for non-profits. The night was a little more special for me because my cousin's non-profit, Krochet Kids International, was awarded $500K to further its mission of helping women in Africa and Peru.