Managing your AdWords campaigns can be a daunting task, and many nonprofits just don't have the resources to outsource the day-to-day campaign management. Totally lost? Here are some tips to help make it a bit easier.
Hands up! Who is addicted to "Downton Abbey"? This colorful drama filled with priceless characters has taken the nation captive via PBS's Masterpiece franchise. I'm hooked. And like most viewers, I find Maggie Smith's portrayal of Violet, Dowager Countess of Grantham (a.k.a. Lady Grantham) simply delightful and unforgettable.
Mental health is an enormous issue facing our nation, but because it makes so many people feel so uncomfortable, very few companies publicly embrace it.
Last month, I watched the Chase Giving Awards on NBC and was enamored with the stories that were told about individuals who spend every waking moment trying to make the world a better place. Then it hit me. Cause marketing is officially a movement that is out to change the world. I was literally watching an awards show for non-profits. The night was a little more special for me because my cousin's non-profit, Krochet Kids International, was awarded $500K to further its mission of helping women in Africa and Peru.