So, you're a nonprofit with limited marketing resources, and you want to know if mobile marketing is worth your time and effort? Mobile marketing may be the wave of the future, but statistics show that it's already got staying power.
If a picture is worth a thousand words, I'd wager video is worth at least twice that. When I arrived at a former job in the performing arts I was shocked that the organization's website had no audio or video. Interesting. This is an orchestra with a web site that featured no music. I don't think I need to explain why web traffic was low and social media activity non-existent. And it's not surprising that when we invested time and money in re-creating the website and including video and audio, traffic - and ticket sales - improved dramatically.
Cartoonists often portray tiny devils and angels whispering into the ears of their characters to symbolize the good and bad impulses that influence our decisions.
More cause marketing campaigns are activated by low-cost and no-cost social media and public relations than by advertising.