MediaPost Weekend Editions for February 2015
- MediaPost Weekend - Sunday, Feb. 22, 2015
- Oscar-Nominated Movie Piracy Costs Millions
- Darden Puts $200 Million Media Assignment In Review
- Horizon Media Developing Mood-Based Audio Planning Tool
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
- Cadillac: Walk Softly And Carry Your Stick-Shift?
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
- Media Usage Does Not Always Mean Ad-Reach Opportunity
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
- American Legacy Shifts $50 Million Media Assignment To Assembly
- 'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges
- Snapchat Valuation Pegged At $19B, Media Brands Invest In Service
- AT&T Charges Kansas City U-Verse Users $29 A Month To Avoid Tracking
- KSL Trustee Claws Back $1.75 Million From Sweet'N Low Parent
- Facebook To Debut Product Ads, Boost To Brands
- Havas, NewsCred Strike Global Content Marketing Accord
- TV Upfront Spend Shifts, Cable Grows Steadily
- Publicis Groupe In Talks To Acquire Press Agency Relaxnews
- FTC Urges Court To Let Throttling Lawsuit Proceed Against AT&T
- Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
- Forbes Puts Native Ad On Cover
- What A Long, Strange Media-Death Week It's Been
- Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
- MediaPost Weekend - Sunday, Feb. 15, 2015
- Forbes Puts Native Ad On Cover
- What A Long, Strange Media-Death Week It's Been
- Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
- Viewability: No One Else Has It, Either
- Pinterest Teams With Apple, Lets Users Pin Apps
- Native Advertising Is The Future, But It Means Nothing
- Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth
- WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
- Let's Rethink How Advertising Works
- Publicis' Levy: Marketing Risks Being 'Uberized'
- Samsung's Smart TV Privacy Policy Draws Questions On Capitol Hill
- Viewability Hot-Button Issue At IAB Summit
- Facebook Rolls Out ThreatExchange To Share Security Info
- Williams, Stewart Stories Are Not Linked, But It's Fun To Connect Them Anyway
- Wells Fargo Launches Media Review
- Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting
- Fit To Print: Target Buys Time Print Ads Via Programmatic
- Samsung Reworks Privacy Policy For Smart TVs
- ABC Sells Out Oscar Ads At $2M Per 30-Sec Spot
- Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
- But Wait, There's More: New (And Improved) Fronts Expand By 50%
- Can A Public Company Keep A Start-Up Attitude?
- Ad Industry Unveils New Anti-Piracy Program
- Sideswipes: Data, The Way You Know It, Is Dead
- IAB Appoints WPP's David Moore To Chairman Of Newly Formed Tech Lab
- Will Your Thermostat Destroy Your Life? It Might. It Just Might
- Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology
- Don't Hate On Valentine's Day: Relationship Marketing in 2015
- Who's Winning Valentine's On Social? Lego, Of Course!
- Millennials And Valentine's Day
- The Valentine's Day Gift Exchange
- Valentine's Day: One 'Holiday' That Hasn't Gone High Tech
- MediaPost Weekend - Sunday, Feb. 8, 2015
- Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology
- Brian Williams And The Fog Of Ratings War
- Publicis Groupe Completes $3.7 Billion Sapient Acquisition
- Horizon Media Strikes Rentrak TV Ratings Deal
- "I'm not upset that you lied to me, I'm upset that from now on I can't believe you."*
- Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
- Interpublic And Elliott Management Strike Deal That Nixes Proxy Fight For 2015
- SMG Strikes Deal To Integrate 'Granular' Set-Top Data Into TV Planning/Buying System
- Reuters Debuts Reuters TV, Geared To 'Netflix Age'
- FCC Chairman Unveils Plan To Declare Broadband A Utility, Apply Neutrality Rules To Mobile
- Initiative Wins Papa John's $130 Million Media Business
- FCC Chairman Unveils Plan For 'Strongest Open Internet Protections' In Agency's History
- #Trending: Real, Human Emotion In Advertising!
- Realogy Puts $115 Million Media Assignment In Play
- Consumers 'Blind' To Branded Content on Social Media
- Google Could Compete With Uber Using Driverless Cars, DoT Looks At Road Map For Future
- The Trouble With Trying To Stand On The Shoulders of Giants
- Amazon Opens Physical Store, Amazon@Purdue, More To Come
- Sideswipes: How To Get Yourself To Care More About Privacy
- TV Wins: Super Bowl XLIX Draws 114M Viewers
- Yahoo Continues To Take Search Market Share, Google Declines
- Budweiser, Domestic Violence PSA Lead Best-Viewed Super Bowl Ads
- 'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!
- Verizon Promises To Let Customers Avoid Tracking Program
- What A Great Time To Remind You That Football is Stupid
- MediaPost Weekend - Sunday, Feb. 1, 2015
- The Super Bowl Of Deflated Expectations
- Verizon Promises To Let Customers Avoid Tracking Program
- JWT Confirms Launch Of Digital Network Mirum
- No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
- What A Great Time To Remind You That Football is Stupid
- FCC Says Broadband Now Means Speeds Of 25 Mbps
- Where Have You Gone, Go Daddy?
- ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues
- Havas EHS, Havas Discovery Merge To Become Helia
- Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
- Google's Waze Real-Time Reporting App Criticized For Tracking Police
- Apple Ripe To The Core: Reports $18B In Net Profit
- TV's Addressable Future Is Closer Than You Think
- Yahoo To Spin Off Alibaba Stake, Reports Earnings
- Mark Read To Take CEO Reins At Wunderman
- Snapchat Launches Media Platform Discover
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
- Conde Nast Launches 23 Stories For In-House Native Ads
- Broadband Providers Say Consumers Don't Need Speeds Of 25 Mbps
- Consumers Say Ads Are Now Less Informative About Products
- Ad-Supported TV Tops Online Video
- Top 7 Things Nobody Will Miss When The Internet Disappears
- Unilever Launches Global Media Review
- Is This TV's Worst Show?
