MediaPost Weekend Editions for April 2020
- MediaPost Weekend - Sunday, April 26, 2020
- Virtual NFL Draft Grows 37% To 15.7 Million Viewers
- Facebook's $5 Billion Settlement With FTC Over 'Stunning' Privacy Violations Granted Approval
- NFL Draft Programming Provides Window Into The Health Of TV Sports
- 3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
- COVID-19: All The BS Fit To Print
- 'Sesame Street' Help Brought To You By The Letters C-O-V-I-D
- Google To Require All Advertisers To Verify Identities
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
- 'Stand For Small': American Express, EBay, Etsy Step Up Support
- #MASA
- Earth Day Messages Stress Urgency Of Global Climate, Warming Problems
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
- Four-Hour Preview For New Network With No Launch Date
- Ad Market Fell 10.8% In March, First Month To Begin Feeling Effects Of Pandemic
- A New Definition Of Social
- As Sales Bottom Out, America Tiptoes Back To Takeout
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
- Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
- COVID-19 Crisis Shows Need For Net Neutrality Rules, Advocates Say
- Headspace Leans Into Its Mindfulness Moment
- DISRUPTION REPORT
- Australia To Require Big Platforms To Pay For News Content
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
- High-Flying Digital Video Ad Market Crashes, Second Half Now Projected To Decline 5.2%
- MediaPost Weekend - Saturday, April 18, 2020
- Stimulus Checks Stimulating Ecommerce, Per Search Agencies
- TV On Hold: Fundamental Questions About The Pandemic
- High-Flying Digital Video Ad Market Crashes, Second Half Now Projected To Decline 5.2%
- Quarantine Life: No Cast-Iron Frying Pans, Please
- This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
- For Media Sellers, Flexibility Is The New Norm
- How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It
- AMC Networks Offers Upfront Platform For Agencies, Marketers
- Who Wins, Who Loses, Without A Market-Defining TV Upfront?
- Michigan Governor Urged To Lift Non-Essential Ad Restrictions
- Pandemic Takes Backseat To Trump At Monday News Briefing
- It's Time For A 'Seven Second' Presidential Broadcast Delay
- Fox Seeks To Dismiss Suit Alleging False Virus Info Violated Consumer Protection Law
- In 'Toon' News Satire, Real People Agree To Cartoon Interviews
- New Navy Campaign Targets Gamers
- DAN Acquires 100% Ownership of Merkle
- Mindshare Detects Signs Of Pandemic Wear-Out: Less Brand Awareness, Time With Media
- The State Of TV Today: Remembrance Of Super Bowls Past
- Analysts Downgrade Industry Stock Prices, Especially For Nielsen
- Zillow, Fig Capture Lockdown Life In 'The Real Value Of A Home' Spot
- Nissan, Rolls-Royce, Ford Engage Stuck-At-Home Kids
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
- Summer Internships Are Revamped Amid Health Crisis
- To Consumers, Sustainability Looks Different Now
- SC Johnson Campaigns Against High-Five, Calls For A New 'Non-Contact' Gesture
- Subaru Supports Feeding America, Delays 'Dining Out For Life' Event
- TV In 'Lockdown Family' Households, And Implications For Media Brands
- Horizon Media Charts Emoji Usage During The Pandemic
- Nielsen Report Finds 'Heavy Sports Viewers' Remain Heaviest Viewers Even Without It
- Tubi To Use TransUnion Data For Ad Targeting
- Ad Council, Partners Set Up Pro Bono PMP
- Peak State: Coffee Plus Functional Benefits Of Mushrooms
- Molson Coors Goes Down Another Road, Introduces Movo Wine In A Can
- Dentsu Aegis Network Confirms Cost-Cutting Program
- MediaPost Weekend - Saturday, April 11, 2020
- BSSP Reveals Dr. Fauci Fan Appreciation Project
- We Can't Go Back To Normal. Let's Do Something Better
- ARF: American Sentiment For A 'Return-To-Normal' Deteriorates
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
- Just In Time For The Pandemic, Netflix Scores With 'Tiger King'
- Jaguar Land Rover North America CMO Departs
- Network Scatter Ad Terms Become 'Flexible,' Upfront Projected To Be 'Very Light'
- Melt It Forward!: Melt Shop's Social Reach Gets Repurposed In The Crisis
- Publicis Groupe's Marcel Rolls Out In U.S.
- The COV-Ad Pandemic, And How To Avoid It
- Helplessly Hoping, But Inextricably Connected
- Facebook Sues Software Developer For Allegedly Circumventing Ad Review Filters
- Hulu's Ad Chief Naylor Departs, Heads To Snap Inc.
- TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
- WPP 'Can't Rule Out' Job Cuts
- Quibi Launch Generates Underwhelming Downloads, Social Buzz
- Facebook CPMs Crash, Fall To All-Time Low
- Customers Will Have Short Memories When This Is All Over
- IPG Units Find 'HVAs' Work Better Than Conventional Targeting, Rival Contextual's Premiums
- Quant Vs. Qual During Crisis Time
- U.S. Sports Leagues, Now Off Air, Could Still Command Future TV Price Rights Hikes
- We Need A Counter-Outbreak Of Health Intelligence
- It's A Lot More Than The Economy, Stupid
- NBCU Will Cut TV Ad Time, Advertisers Asked To Pause Plans
- Do We Have A 'Wartime' Or A 'Depression' President? The Answer Will Determine The Election
- Auto Ad Spending Dips 30% In March
- D2C Brands Gain Amid Virus-Fueled Shopping
- Wendy Clark Jumping From DDB To Global CEO Dentsu Aegis Network
- Comscore Launches Faster Local TV Ratings
- Volkswagen Launches 'Community-Driven Promise'
- IPG Sets Annual Meeting Date For May 21
- What, Me Worry?
- MediaPost Weekend - Saturday, April 4, 2020
- Does Cannes Cancellation Create Opportunity For More Inclusive Festival?
- Wimbledon Cancelled, U.S. Open Facility Converted To Hospital
- Can You Believe It? People Are Talking Again -- On Their Phones!
- Ad Market Holds Steady In February, The Last 'Normal' Month For A While
- March Was Bad, April Will Be A 'Car Crash'
- ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic
- Political Advertising Sees Slowdown, Digital Remains Stable
- In Shift, Google Will Allow Political Ads Related To COVID-19
- 'You Wanted A Reality Show Host As President, Well Now You're On Survivor'
- We Can't Let The Coverage Be Worse Than The Disease
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
- Tiger By The Tale: In Confinement, TV Tastes Vary
- When Meetings Are Media
- Dentsu's Andree Returning To Work After Medical Leave
- How The Pandemic Is Affecting The New Business Pipeline
- WPP Slashes Costs, Takes Other Steps In Response To Pandemic
- Google Pauses April Fools Messaging
- 2 Timely Stories From My Royal 10 Typewriter
- Gang Aft Agley
- IOC Announces New Tokyo Olympics Date: July 23, 2021
- Google, Others Use Location History Data To Track Peoples' Movements During Pandemic
- AMC Stars Have Got Your Back In 'We're With You' Campaign
- White House Mulls Appeal In Battle Over Alleged Retaliation Against Journalists
- Study: 70% Worry About Safety Of Reading Print Products During COVID-19 Crisis
- With Many People Really Broke, CBS Debuts Sitcom Called 'Broke'
- There's Still Opportunity In Media Landscape
- Great Guns! 'Hawaii Five-0' Locked And Loaded For Friday Finale
- MediaPost Weekend - Saturday, April 4, 2020
- Does Cannes Cancellation Create Opportunity For More Inclusive Festival?
- Wimbledon Cancelled, U.S. Open Facility Converted To Hospital
- Can You Believe It? People Are Talking Again -- On Their Phones!
- Ad Market Holds Steady In February, The Last 'Normal' Month For A While
- March Was Bad, April Will Be A 'Car Crash'
- ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic
- Political Advertising Sees Slowdown, Digital Remains Stable
- In Shift, Google Will Allow Political Ads Related To COVID-19
- 'You Wanted A Reality Show Host As President, Well Now You're On Survivor'
- We Can't Let The Coverage Be Worse Than The Disease
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
- Tiger By The Tale: In Confinement, TV Tastes Vary
- When Meetings Are Media
- Dentsu's Andree Returning To Work After Medical Leave
- How The Pandemic Is Affecting The New Business Pipeline
- WPP Slashes Costs, Takes Other Steps In Response To Pandemic
- Google Pauses April Fools Messaging
- 2 Timely Stories From My Royal 10 Typewriter
- Gang Aft Agley
- IOC Announces New Tokyo Olympics Date: July 23, 2021
- Google, Others Use Location History Data To Track Peoples' Movements During Pandemic
- AMC Stars Have Got Your Back In 'We're With You' Campaign
- White House Mulls Appeal In Battle Over Alleged Retaliation Against Journalists
- Study: 70% Worry About Safety Of Reading Print Products During COVID-19 Crisis
- With Many People Really Broke, CBS Debuts Sitcom Called 'Broke'
- There's Still Opportunity In Media Landscape
- Great Guns! 'Hawaii Five-0' Locked And Loaded For Friday Finale
