MediaPost Weekend Editions for February 2019
- MediaPost Weekend - Saturday, Feb. 23, 2019
- Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
- We Are All Frauds: The Way We Advertise Does Not Work (Says Havas)
- Newspapers Reap Windfall From Netflix Oscar Spending
- Duke Star's Nike Basketball Shoe Disassembles On National TV
- U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
- Ad Industry Pushes California Lawmakers To Ease Privacy Law
- Lauren Hanrahan Appointed CEO Zenith US, Moxie and MRY
- Do You Know How The 'Black Boxes' In Our Industry Work?
- FTC Urged To Investigate Facebook For Duping Children
- Oscar Hosting Is So Complicated, No One Wants To Do It
- ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
- Left Wins Midterms, Media Trust Too
- Nigel Morris Departing DAN After 26 Years
- WPP, Google's Waze To Collaborate On Retail Campaigns
- Derided By Kimmel Last May, ABC Show Gets Post-Oscar Premiere
- YouTube Changes Penalty System After Pedophilia Flap
- Influencer Marketing's Downward Ethical Spiral
- Congress Urged To Ban Use Of Big Data To Discriminate
- Hundreds Of Android Apps Found To Serve Invisible Ads
- The Oscars: No Host, But Lots Of ABC On-Air Promos
- Mastercard Hopes You Like The Sound Of Using Its Card
- Finally, A Use Case For Blockchain
- Digital Ad Revenue Tops $26B In Q3 2018
- Verizon Ads During Oscars Tell Some True Stories
- Horizon Launches Performance-Based Agency
- Senators Want FTC To Scrutinize Facebook Over 'Friendly Fraud'
- The Oscar Viewers Watch For The Show - And The Ads
- Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
- 'Jeopardy!' Is Jarring When Game Gets Gimmicky
- In New Digital-First Strategy, Calvin Klein Tries TikTok
- Facebook Accused On More Privacy Violations, Investigations Underway
- Nielsen Buys Sorenson, Accelerates Addressable Ad Business
- MediaPost Weekend - Saturday, Feb. 16, 2019
- Digital Ad Revenue Tops $26B In Q3 2018
- Congress Urged To Ban Use Of Big Data To Discriminate
- If Your Strategy Isn't About Data, You're Already Behind
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
- D2C Brands Are Not Your Father's Marketers -- Not By A Mile
- Google Rallies Advertising Industry At IAB Summit To Stop Fraud
- 'Blockchain' Most Overrated, 'Transparency' Most Important Words Of The Year
- Finally, A Use Case For Blockchain
- AI Projected To Be The 'Word' Of 2019, 'Transparency' Dominates 2018
- Bojangles', Red Lobster Mark NBA All-Star Weekend With Fun Promos
- America The Sad: 'This Is Us' Reveals Nation Of Weepers
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
- FTC Retains Current CAN-SPAM Rules
- Lee Clow Retires
- Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
- Sorrell: 'Underestimate Microsoft At Your Peril'
- Changing Of The Guard At Omnicom Media Group NA
- Reality Vs. Meta-Reality
- YouTube's Long Game: To Become A Bit More Like Google
- Reddit App Install Ads Added To Advertising Lineup
- Grammys Pulls 20 Million Viewers, $95 Million In National TV Advertising
- Horizon Teams With Captiv8 To Battle Influencer Fraud
- Dentsu Aegis Network Now Contributes 60% Of Dentsu's Total Business
- Coca-Cola Launching First Trademark Flavor In More Than A Decade
- Senator Klobuchar Launches Presidential Bid With Calls For Online Privacy, Net Neutrality
- Supreme Court To Consider Citizenship Question On Census
- Consumers Yawn At V-Day; Jewelry Loses Shine
- Apple's 'Netflix for Magazines' Is Terrible for Publishers
- Spotify Pays $337M For Gimlet Media, Anchor FM
- MediaPost Weekend - Sunday, Feb. 10, 2019
- The Path Retaken
- Advertisers Line Up To Perform During Grammy Awards
- Enquiring Minds Have To Go
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
- Revive Kombucha Prints Rolling Stone Insert On Blotter Paper (Minus The LSD)
- State Of The Union Speech Was All Upside For Trump
- Tuesday's State Of The Union Address Ranks As 7th Most-Watched
- A Convenient Falsehood
- Amazon Business Quietly Expands Ad-Targeting Tests
- IAB Releases Newfronts Schedule, Adds Vudu
- Publicis Groupe Stock Takes Another Tumble In Wake Of Weak Results
- Advertising Coming To Connected Shelves In Grocery Stores
- Traditional TV Super Bowl Viewing Takes A Hit
- Memo To Sponsors: Please Can The Sad Super Bowl Spots
- Marketing Vs. Advertising: Making It Personal
- Supreme Court Could Decide Battle Over Robo-Texts
- Late-Night Rivals Stick Up For Noah In Odd Ad Campaign
- 6 Advertising Challenges To Resolve -- And 1 Cause To Address
- Wall Street's Wieser Returns To Madison Avenue, This Time At GroupM
- MediaPost Weekend - Sunday, Feb. 3, 2019
- Super Bowl Is TV's Last Big Show
- Super Bowl Brands Hold Back Pre-Ads/Message Content
- This Year, Spirits Brands Are In The Super Bowl Race
- The Super Bowl's Retail Effect: $81 Per American Consumer
- Super Bowl Streaming Viewership Poised To Surge
- Comcast Lines Up Voice Commands For Super Bowl
- M&M's Most Biometrically Engaging Super Bowl LIII Teaser Ad, So Far
- Online Views Of Super Bowl Content Highest In 5 Years
- Bubly Unveils SB Ad Playing On Michael Buble's Name Confusion
- Yahoo Sports Creates Activations Around Super Bowl
- OK, Really My Last Super Bowl Column (I Promise)
- Cars.com Plans Super Bowl Social Campaign
- Devour Releases 'Porn'-Less SB Ad Version; Raises Issues With Real Porn-Site Ad Buy
- ANA Suffers Phishing Attack, Possible Theft Of Data
- Ad Industry Warns Of 'Negative Impact' From California Privacy Law
- CPB, Brandzooka Launch Ad Testing Site
- eBay Cites Advertising As A Way To Improve Revenue
- All That's Good In Advertising Today
- Study: Performance-Based Agency Pay On The Rise
- Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
- Trump Interview, Speech Add Up To One-Two Presidential Punch
- Apple News Boosts Readership To 85 Million
- Amazon Ad Outlook Upgraded By Billions
- Reddit Jumps Into Pay Per Click, Performance Advertising
- First Reddit, Now Quora For Search Marketers
- Skittles Releases Broadway Musical Teaser Video
- News Bias, Fake News, False Equivalency, And The Problem With Anonymous
- Douglas Rushkoff: Battle of Humans Vs. Technology
- How -- And Why -- A 'Walled Garden' Will Help OpenX Optimize The 'Open Web'
- Penske Media Buys Remaining Shares Of 'Rolling Stone'
