"Poverty isn't always easy to see" is a campaign for the Salvation Army in Canada that aims to educate Canadians that 1 in 10 residents live in poverty. An actual open house was staged to illustrate how poverty can be easily hidden. The exterior of the home looked well-kept, but potential buyers saw something drastically different when they entered the house. Inside, there was hardly any furniture and bills late to be paid. Poverty statistics were placed throughout the home, like "1 in 7 children go to school hungry" and "1 in 5 Canadians …

Girls Who Code, a nonprofit working to close the gender gap in technology, launched a series of online videos that highlight stereotypical reasons why girls can't code. Their beauty gets in the way, they get their period and their boobs are too distracting, so how can they possibly focus on something serious like coding? Crazy talk. By the time they reach college, women make up fewer than one in five computer science graduates. Girls Who Code aims to change those statistics. See the videos here, here, here, and here, created …

Dutch insurance company Centraal Beheer Achmea celebrates its 30th anniversary working with DDB & Tribal Worldwide, Amsterdam with a hysterical ad where voice-activated car commands go terribly wrong. "Rapper" follows the story of Young D, a newly successful rapper who treated himself to a fancy car. Young D picks up a few friends and heads to a house party, but not before he shows his pals the personal voice control features equipped in his car. Once at the party, Young D's new single plays on the radio and his car starts responding to his voice. …

The Women's Fund of Omaha launched "Condom Word," an out-of-home campaign aimed to decrease the high volume of STDs in teens in Omaha, Neb. The campaign will be seen on social media, billboards, bus sides, banner ads and in public bathrooms. Unwrapped condoms spell out "love," "passion" and "share," followed by words of wisdom. "Love. It's more beautiful without a herpes outbreak," reads one. "Passion. Nobody has ever felt it for gonorrhea," reads another. Viewers are then directed to GetCheckedOmaha.com, where they can get free condoms. See the ads …

Even though I don't eat fast food, I'm enjoying the spirited rivalry between McDonald's and Burger King in France. Similar to America, there are a ton of McDonald's drive-thrus in France, compared to just a handful of Burger King locations. To be specific, there are 1,000 McDonald’s throughout metropolitan France (except Corsica), compared to fewer than 20 Burger Kings. McDonald's placed two temporary billboards near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built. A small billboard told drivers that a McDonald's was close by, and a large …

Burger King France sees what you're doing, McDonald's France, and has quite the comeback. Burger King decided to show viewers the REAL ending to the McDonald's ad that gave directions to the closest Burger King. The spot ends with a couple stopping at a McDonald's drive-thru, ordering one large coffee, and hitting the road for the five-hour ride to Burger King. Each happily eats a Whopper and comments that the drive wasn't bad at all. See it here, created by Buzzman.

Random App of the week:Yellow Cab Philippines launched an app to make the already easy chore of ordering pizza even easier. The app gives coupons to customers who rate either their dine-in or in-app ordering experience. App users can then redeem the coupons in-store or while ordering for delivery/pick-up. Users can also track orders across the different stages of the delivery or pick-up process. No human interaction is necessary. Download the free app, created by Mobext Philippines, in the App Store or Google Play.

Soccer fans micro-chipped for easy access to games. Bottled screams. Let's launch!

BBDO Bangkok teamed up with the Thai Health Promotion Foundation to create the HELPMET, a motorcycle helmet that can send for help when a driver is rendered unconscious. The country has the 2nd highest rate of road deaths in the world and 80% of them are motorcyclist fatalities on rural roads. It may take minutes for another passerby to come upon the accident and call for help. Time is critical and the HELPMET can detect a serious head impact, send help to the victim and relay medical information to the hospital. The helmet has a …

On Nov. 5, 2015, the region of Mariana became the victim of the greatest environmental disaster in the history of Brazil. The collapse of the Fundao Dam brought a sea of mud that covered dozens of cities, destroying houses, schools and hospitals. Grey Brazil partnered with engineers and ecological bricks factory, Ecobrick, to take the the mud that destroyed so much and turn it into nontoxic raw material to be used to produce bricks that will help rebuild the area. Bricks from Mariana are up to seven times more resistant than ordinary clay bricks, and …