by Amy Corr on Jul 15, 5:34 PM
The
Ontario Tourism Marketing Partnership Corporation launched a tourism campaign that began with a riddle. "Where Am I?" targets residents of Ontario and Montreal, and showcases lesser-known areas of Ontario devoid of landmarks and popular attractions. Created by
FCB Toronto, the campaign began with a
TV spot in English and French that was unbranded and featured lakes, mountains, churches, street music and roller derby. Sounds good to me. "More water than land. Fewer people than trees. Where am I?" teased the ad, which drove viewers to
www.whereami.com. Prior to the reveal, the site …