IgnitionOne Grades Engagement by Laurie Sullivan

Measuring digital marketing results doesn't always come easy. It takes the ability to track performance across multiple media. Marketers may know when a consumer makes a purchase or downloads a white paper, but might not have the tools to monitor the length of time spent on a Web site page to where the ad lead the user -- or how many times the consumer had to visit that page before making the purchase. Does your company's site make the "A" grade? ...Read the whole story

  • Papers Reaping One Digital Dollar For Every Seven Print Dollars Lost by Gavin O'Malley

    While newspaper consumers continue their digital migration, online revenue has yet to make up for print losses, Pew found. For every $7 in print ad revenue declines, newspapers only generated about $1 in new digital ad sales. Industry executives confess to a continued need to retrain and retool sales staffs to address digital advertising. ...Read the whole story