Tuesday, March 6, 2012
  • Papers Reaping One Digital Dollar For Every Seven Print Dollars Lost

    While newspaper consumers continue their digital migration, online revenue has yet to make up for print losses, Pew found. For every $7 in print ad revenue declines, newspapers only generated about $1 in new digital ad sales. Industry executives confess to a continued need to retrain and retool sales staffs to address digital advertising. ...Read the whole story

Around The Net

  • A Walk Through Google TV's Ad OfferingThe Search Agents

    A partnership with Cox Communciations signed in January has allowed Google to explain its ad inventory and viewers to more than 42 million households, according to Kalle Tompros, who explains how the setup looks similar to an auto-placement campaign in AdWords. The Google TV campaign is broken into networks -- which online marketers call ad groups -- and programs, or placements. The 30- or 60-second creative looks like a YouTube video ad. Tompros takes us through the offering, explaining a client's recent campaign. ...Read the whole story

  • Changes Afoot In Bing-Yahoo Search AlliancePPC Hero

    Updates in Microsoft adCenter make daily account management easier, according to Shirin Miller. She runs through tweaks in features, such as location extension, browser updates, gender-age targeting, adCenter desktop updates, negative keywords, and global targeting. For example, she expects that by mid-March, negative keywords set at ad group and campaign group levels will combine, making the functions more similar to Google's AdWords. ...Read the whole story

  • Google Pinches Yahoo Research HeadAll Things D

    Poaching talent is common between tech giants, but Yahoo needs all the brains it can hold onto. Alas, Prabhakar Raghavan, the highly regarded head of Yahoo Labs -- and until recently its head of strategy -- is leaving for Google. Worse yet, “the departure comes ahead of possibly deep cuts in his division, which is in charge of long-term research at the Silicon Valley Internet giant,” reports AllThingsD, citing sources. Confirming Raghavan’s departure -- but not the additional department cuts -- Yahoo said its CTO, Ash Munshi, will now head up Y Labs. It isn’t yet clear what Raghavan’s will ... ...Read the whole story

  • Google Saves Searches Across PlatformsCNET

    Continuing to synchronize its services, Google will now let users save their searches across various devices using a universal “recent” icon. "Next time you are heading to a place you have recently searched for, no need to worry if you can't remember the address or phone number," Google software engineer Junichi Uekawa wrote in a Monday blog post. Preempting privacy concerns, Uekawa also noted: "We provide this new convenience feature for users who have Web History enabled and are logged into Google when doing their search." As CNet explains, “This type of cross-device unification fits right in with Google’s new privacy ... ...Read the whole story

  • Study Suggests Students Need Online DirectionThe Harvard Crimson

    Online search, information evaluation, and creation skills that shape students’ academic activity are developed in their personal and social lives. That's according to a recent study from the Berkman Center for Youth and Digital Media. One of the study's researchers suggests that rather than creating laws or rules mandating Internet use, policymakers should start by helping schools develop curricula to incorporate digital technology and ensure they have the correct resources. ...Read the whole story

  • China's Social Move OnlineeMarketer

    Baidu's move earlier this year to support social content on its search engine will help to move more of China's population and advertisers online. Aside from the growing population, research firm eMarketer points to governmental restrictions on broadcast advertising too. A piece published Tuesday tells us that in January, China’s government made it more difficult for advertisers to buy time blocks from broadcasters like CCTV. A chart highlights social network use compared with the population, and lists some of the social sites most visited in the country, such as Tencent Weibo and Tencent QZone. ...Read the whole story

  • Blinkx Partners With PerformBlinkx

    Video search engine blinkx announced Monday a partnership with sports media group Perform, giving the company access to original and high-quality college sports content and allowing fans to keep up with interviews, plays and players from colleges across the country. Perform highlighted more than 3.5 billion video streams with about 90 million monthly unique users in Q4 2011 -- covering more than 200 sports, according to the company. ...Read the whole story

  • A Checklist On Strategy For SEO New DomainsSearch Engine Journal
  • Search Results In Just A Couple Of WordsWired
  • Microsoft Releases Location ExtensionsMicrosoft Advertising Blog
  • Google's Ad Targeting OptionsSearch Engine Watch