- Muppets Launches Racy Ad Campaign For Movie
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
In hopes of luring in a wider audience, including parents who lov ...
- Sega Launches Demo Ad For 'Samurai Bloodshow'
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
Sega of American has released a rich media mobile ad campaign f ...
- Progressive Insurance's Messenger Is The Message
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
CMO Jeff Charney tells "Marketing Daily" that the raffish charisma of act ...
- PUMA Unveils Pumagility Brand
Marketing Daily, Sarah Mahoney - Tuesday, November 22, 2011
The German shoe company says the launch is the largest investment ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 23, 2011
Holiday ads. Cowbell. What the Fiat? Let's launch! ...
- Coldwell Banker Focuses On Crowded Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2011
A TV spot breaking Nov. 22 features a family devising their holid ...
- Vintage Sneaks Spur Love For Vintage Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2011
With young men's passion for classic kicks still going strong, it mak ...
- Macy's Fuels Bieber Fever for Black Friday
Video Critique, Ed Martin - Tuesday, November 22, 2011
Black Friday is upon us once again, this year spreading like bla ...
- BOA Ad: Company Creates, Er, Solves Homelessness
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 21, 2011
Bank of America has new ads touting its virtuous work in Brookly ...
- BP Pays $30 Million For Gulf Seafood Effort
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 21, 2011
A three-year, $30 million strategy funded by BP aims to restore t ...
- Mapping Healthy Profits: Clinic Geotargets Potential Patients
Creative Media Blog, Amy Corr - Monday, November 21, 2011
A multimedia campaign for The Everett Clinic in Everett, Wash., takes geotargeti ...
- Western Union Focuses On Holiday Receiving
Marketing Daily, Aaron Baar - Saturday, November 19, 2011
In three television commercials from Dallas agency Moroch Partners, the wire transf ...
- Packaged Goods Brands Rethink Holiday Campaigns
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
More than half of the respondents to a survey released this we ...
- SMG Moves Beyond Owned, Earned, Paid: Developing New Metric For 'Shared'
Online Media Daily, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Benetton Campaign Has World Leaders Kissing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 17, 2011
You know Photoshop's involved when you see Kim Jong Il and L ...
- Out To Launch
Out to Launch, Amy Corr - Thursday, November 17, 2011
You have to walk miles to burn calories from a 20 ...
- Starcom MediaVest Group and ShareThis Team Up To Create New Web Planning and Buying Metric
Raw, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- 'In Search Of Incredible' Fails To Find It
Video Critique, Larry Dobrow - Thursday, November 17, 2011
"In Search of Incredible," a video campaign from Asus and Intel design ...
- Honda And Acura Mock Holiday Convention
Marketing Daily, Karl Greenberg - Monday, November 14, 2011
Honda and sibling Acura are poking fun at holiday convention and extravaganc ...
- The Power of Radio
Research Brief, Jack Loechner - Tuesday, November 15, 2011
According to a study by Ipsos OTX MediaCT in partnership with Ka ...
- Energizer Powers Up New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
After seven years, the global consumer products company Energizer is replacing t ...
- Real 'Tweets': Birdwatching Comes Alive Online
Creative Media Blog, Amy Corr - Monday, November 14, 2011
Look out for that Prothonotary Warbler! Audubon brought birdwatching to the Intern ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- Macy's: 2011 Marketer Of The Year
Online Spin, Matt Straz - Monday, November 14, 2011
There are a number of brands that have done some great marketi ...
- Irish Abound In Tullamore Dew Campaign
Marketing Daily, Karl Greenberg - Thursday, November 10, 2011
William Grant & Sons Ltd. is in the midst of a multimillion-doll ...
- Chevy Touts Sonic With Klout
Marketing Daily, Karl Greenberg - Thursday, November 10, 2011
Chevrolet is launching a new campaign in partnership with Klout, a compa ...
- APU Uses RFI To Build 'Serious' Leads
Marketing Daily, Aaron Baar - Wednesday, November 9, 2011
Looking to make a name for itself in the crowded (and somewh ...
- Finance Top Mobile Ad Category In Q3
Online Media Daily, Mark Walsh - Thursday, November 10, 2011
Wall Street may be on a roller coaster but financial services compani ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, November 10, 2011
There's "Nothing Like Gold," "Ivoryisms" or warm cheddar biscuits. Let's launch! ...
- L'Eggs Gives New Legs To Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Pantyhose sales have been dropping for 15 years, thanks to leg tanne ...