- 5 Tips For Mobile Advertising Success
Online Media Daily, Lara Mehanna - Tuesday, January 31, 2012
According to the GSMA,the global mobile industry trade group, the number ...
- Out to Launch -- Super Bowl Ads; Day 2
Out to Launch, Amy Corr - Tuesday, January 31, 2012
Regis Philbin is back. So is Ferris Bueller. Kind of. Let's lau ...
- Length Doesn't Matter; It's What's In the Video That Counts
VidBlog, Daisy Whitney - Tuesday, January 31, 2012
Consumers care more about what's in a brand video than how lo ...
- Honda's "Leap List" Works When Scaled Down
Video Critique, Larry Dobrow - Tuesday, January 31, 2012
My current fave TV commercials hawk Honda's newly redesigned and rejiggered CR- ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- Out to Launch -- Super Bowl Ads; Day 1
Out to Launch, Amy Corr - Monday, January 30, 2012
Get comfy and cozy. The week-long preview of Super Bowl ads begi ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Coke Integrates Live-Stream, Social For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2012
The big news is that the bears will be reacting to t ...
- Callaway Golf Goes To Las Vegas
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
Ads to air during CBS' coverage of the Farmer's Insurance Open promo ...
- Apple 4S Campaign Streamed 36M TImes
Online Media Daily, Gavin O'Malley - Thursday, January 26, 2012
Which brands are best at getting people to share their messages? Wel ...
- Kahlua Enlists DailyCandy, Thrillist For Site Promotion
Online Media Daily, Gavin O'Malley - Thursday, January 26, 2012
Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrilli ...
- Super Bowl Ads "Leak" Online, Bark Side Racks up Views
VidBlog, Daisy Whitney - Friday, January 27, 2012
Who needs the Super Bowl? For the ads, that is. They're a ...
- Onitsuka Tiger Back As Fashion Brand
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
"They saw that it had potential to be a fashion-forward brand, ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 25, 2012
Brides say the darndest things. Get ready for Eye-Black Friday. Let's lau ...
- Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
VidBlog, Daisy Whitney - Wednesday, January 25, 2012
What do you get when you combine a $500,000 online video b ...
- Free Lip Gloss For Vodka?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Part of Campari's campaign in Oz for Skyy Vodka is to off ...
- Kodak Was Once Huge In Sports
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Kodak's swan song in sports was an obscure $1 million award ...
- Connecticut Hospitals Hike Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
After pulling back spending in recent years, some Connecticut hospitals are significant ...
- Designers Transform Lexus Parts Into -- Surprise, Vroom, Vroom! -- Wearable Art
Creative Media Blog, Amy Corr - Monday, January 23, 2012
The automotive, fashion and art worlds collided when Lexus challenged four designe ...
- Cisco Links In, Take TV Campaign To Social Business Platform
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Cisco Systems becomes the first company to launch a targeted video ...
- Chillax: Aura Cacia Calls For National Day
Marketing Daily, Aaron Baar - Thursday, January 19, 2012
Having identified Jan. 23 as one of the most stressful days ...
- Fear & Irony On Madison Avenue: Industry Avoids Jargon To Promote 'Interest-Based' Advertising
Online Media Daily, Joe Mandese - Friday, January 20, 2012
Madison Avenue's Digital Advertising Alliance this morning unveiled "Your AdChoices," a campai ...
- Google Brings Hot European Effort To U.S.
Marketing Daily, Aaron Baar - Tuesday, January 17, 2012
Hot off a successful campaign in the UK and Germany, Google ...
- Culligan Man Gets A Local Focus
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
Water treatment company Culligan International, which is in its 75th year, ...
- Hungry Girl Co-Stars In New Starkist Campaign
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
Charlie the Tuna, the 50-year-old TV advertising icon, is getting a co-st ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 18, 2012
Team McGriddle. What's tastier: turtles or Jolly Ranchers? Let's launch! ...
- Wheat Thins Launches TV, Digital Campaigns
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Kraft Foods' Wheat Thins has launched new TV ads and a digit ...
- Liquor-Laced Ice Cream Makes Soft Launch
Creative Media Blog, Amy Corr - Monday, January 16, 2012
We've all heard of cocktails that taste like dessert. Personally, I'm ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establi ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...