- Enhanced Reach: Gay Ad Network Muscles Up With Online Targeting
Online Media Daily, Erik Sass - Sunday, December 16, 2012
The Gay Ad Network is introducing new audience targeting features to i ...
- Jumptap, 24/7 Media Partner On Cross-Platform Campaigns
Online Media Daily, Mark Walsh - Wednesday, December 12, 2012
Mobile ad network Jumptap and WPP's 24/7 Media have teamed up ...
- Facebook May Buy Atlas Solutions
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, December 7, 2012
Promising to reshape online advertising as we know it, Facebook is reported ...
- Will Facebook Buy Or License Microsoft Atlas?
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 7, 2012
Rumors suggest that Facebook is in talks to acquire Microsoft's Atlas ...
- Millennial Media Taps TRUSTe To Power Targeting Opt-Outs
Online Media Daily, Wendy Davis - Thursday, December 6, 2012
Mobile ad network Millennial Media will begin allowing iPhone, iPad and Andro ...
- Epic Promises To Destroy 'History-Sniffing' Data
Online Media Daily, Wendy Davis - Wednesday, December 5, 2012
Epic Media Group has agreed to destroy all data it collected v ...
- Like Two Peas In An Ad Pod, RTB Platform Turns Brands Into Networks For Other Brands
Online Media Daily, Joe Mandese - Monday, December 3, 2012
In a surprising twist to the online ad network business, retail bran ...
- Targeting The Web's Guilty Pleasure: Images
Data and Targeting Insider, Steve Smith - Friday, November 30, 2012
In-image advertising is a fascinating emerging format that targets one of t ...
- AudienceScience Rejiggers Business Model, Closes Ad Network Biz
Online Media Daily, Laurie Sullivan - Thursday, November 29, 2012
AudienceScience shut down its ad network, laid off 33 employees and reassign ...
- The Problem With Federated Media
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 26, 2012
Federated Media has lost its way. That’s according to a story ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- Vibrant Media Reinvents Halloween
Just An Online Minute, Persia Tatar - Monday, November 19, 2012
What happened to Halloween?! The effects of Hurricane Sandy caused major devastatio ...
- InMobi Names Ex-Google Exec As North America Head
Online Media Daily, Mark Walsh - Tuesday, October 30, 2012
Mobile ad network InMobi on Tuesday announced the hiring of former Goog ...
- Italian Publishers' Ad Firm Gets Shot In Arm
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 24, 2012
An open online advertising consortium of Italian publishers may soon get ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- Opera Sings: iOS, Sports, Apps Driving Mobile Ad Revenue
MoBlog, Steve Smith - Thursday, October 25, 2012
iOS continues to dominate mobile monetization for publishers, according to one ...
- Advertising.com's Gallagher: Mobile Part Of Digital Strategy
Online Media Daily, Mark Walsh - Monday, October 15, 2012
Chad Gallagher is director of mobile for Advertising.com, AOL's third-party display ...
- Wall Street Journal Network Launches Private Ad Exchange
MediaDailyNews, Erik Sass - Wednesday, October 10, 2012
The Wall Street Journal Digital Network announced that it has launched ...
- Sofitel Launches Tumblr Concierge Content
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Sofitel is launching a virtual concierge program on Tumblr offering insights ...
- Mobile Ads Nearly Double Quarter over Quarter
VidBlog, Daisy Whitney - Thursday, October 4, 2012
The number of smartphone and tablet ads that digital video ad netwo ...
- The Video Seller Reality
Video Insider, Rich Routman - Tuesday, October 2, 2012
Most sellers and their respective companies seem to be in stark deni ...
- FTC's Brill To Ad Networks: Justify Data Collection
PolicyBlog, Wendy Davis - Friday, September 21, 2012
One of the most contentious issues surrounding online privacy centers on h ...
- Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?
Show Daily, Gina Lovett - Tuesday, September 18, 2012
A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfoni ...
- The Monetisation Imperative Panel Snapshot: From Ad Units to Rich-Media Mobile Inventory
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Moderator Carine Zeier, Managing Director, Boost Advertising, cited the example of t ...
- BrightRoll Exchange Launches RTB For Mobile Video
Online Video Daily, Ross Fadner - Friday, September 14, 2012
BrightRoll on Friday announced that its BrightRoll Exchange now offers real-time biddi ...
- Recommended Brand Videos Drive 4 To 6 Times Brand Lift
VidBlog, Daisy Whitney - Wednesday, August 29, 2012
So you've sold all your pre-roll inventory. Or maybe your viewers a ...
- Jumptap Adds 'AdChoices' Icon For Mobile Opt-Outs
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
In its latest privacy initiative, mobile ad network Jumptap is teaming wi ...
- Precision Health Launches CMM With Mobile Nets
Online Media Daily, Zoe Mandese - Wednesday, August 15, 2012
Precision Health Media has partnered with various health apps and mobile ...
- The Opposite Of Customer Insights Is Context
Online Spin, Cory Treffiletti - Wednesday, August 15, 2012
The marketing business is all about generating and utilizing customer insights throu ...
- Ad Network CPX Makes Its Mobile Move
Mobile Marketing Daily, Steve Smith - Wednesday, August 1, 2012
Another Web ad net has followed the usage patterns and the invento ...