- Facebook Exchange Integrates Search Data With Ad Targeting
Online Media Daily, Laurie Sullivan - Wednesday, December 19, 2012
Chango will roll out a programmatic advertising platform for Facebook using sear ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- LinkedIn Launches Ads API Program
Online Media Daily, Mark Walsh - Wednesday, November 28, 2012
LinkedIn on Wednesday announced a new API (application programming interface) program f ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- Viewers Watch Ads 93% to Completion in Online TV Shows
VidBlog, Daisy Whitney - Tuesday, November 20, 2012
Want video viewers to watch your ad? Make sure it runs ...
- Will it Blend? Brand Videos Work Well When Mixed Into Site
VidBlog, Daisy Whitney - Monday, November 19, 2012
Clearly every brand has gotten the memo that they need to ma ...
- Starcom Teams With Ad Platform Flite
Online Media Daily, Mark Walsh - Monday, November 12, 2012
Starcom MediaVest Group has formed a partnership with ad customization platform Fli ...
- Waze Drives Ad Platform
Online Media Daily, Karl Greenberg - Wednesday, November 7, 2012
Auto navigation company Waze is launching its first ad platform. The platfo ...
- AppNexus Hires Ex-AOL Exec Clarizio
Online Media Daily, Mark Walsh - Wednesday, November 7, 2012
Sell-side platform AppNexus has named former top AOL ad executive Lynda Clariz ...
- Google Product Listing Ads Help Up ROI
Online Media Daily, Laurie Sullivan - Thursday, November 1, 2012
Digital agencies have begun to verify the benefits from Google product listi ...
- LinkedIn Launches Video Ads
Online Media Daily, Mark Walsh - Tuesday, October 23, 2012
LinkedIn today announced the rollout of video ads through its self-serve platform-Linked ...
- Tapad Expands Sales Force
Raw, Mark Walsh - Wednesday, October 10, 2012
Cross-platform ad technology firm Tapad has
expanded its sales force national ...
- TrueView Ad Format Ups Returns
Online Media Daily, Gavin O'Malley - Tuesday, October 2, 2012
In late 2010, YouTube debuted its TrueView in-stream ad format, which allo ...
- Brand Push: AOL Relaunches Project Devil
Online Media Daily, Gavin O'Malley - Monday, October 1, 2012
Backing one of its bolder ad models, AOL on Monday is expect ...
- SteelHouse Streamlines Video Ad Production
Online Media Daily, Erik Sass - Monday, September 24, 2012
Ad firm SteelHouse, which specializes in real-time offers and retargeting with vid ...
- Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?
Show Daily, Gina Lovett - Tuesday, September 18, 2012
A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfoni ...
- Ten Times Boost In TV Everywhere Streams In 2012; New Tools In Online Video Tech
VidBlog, Daisy Whitney - Tuesday, September 4, 2012
These days, it feels as if all the online video companies a ...
- Turner to Lead Product Management For BlogFrog
Online Media Daily, Fern Siegel - Monday, August 20, 2012
Marketing tech company BlogFrog selected Raviv Turner to lead product management f ...
- Conde Nast Invests In Flite For Web Ads
Online Media Daily, Mark Walsh - Monday, August 20, 2012
Conde Nast is making an undisclosed investment in cloud-based ad platform Flit ...
- Flip.to Wants Hotel Guests To Share Experience
Online Media Daily, Zoe Mandese - Thursday, August 16, 2012
Flip.to, a marketing platform, is encouraging hotel guests to share their experienc ...
- Visible Measures Raises $21 Mil To Power Video Ecosystem
Online Media Daily, Gavin O'Malley - Tuesday, August 14, 2012
Aiming to scale its online video tracking, measurement and ad services, Visib ...
- QuadrantOne Unveils Targeting Tools For Newspaper Sites
MediaDailyNews, Erik Sass - Tuesday, July 17, 2012
QuadrantOne, an online ad platform created by a consortium of newspaper publisher ...
- Extreme Reach Delivers TV Spots Via The Cloud
MediaDailyNews, Wayne Friedman - Monday, July 2, 2012
New cloud-based TV services are taking hold. Extreme Reach, a video distributi ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Casale Media Goes Real-Time On Ad Bidding, Data
Online Media Daily, Laurie Sullivan - Monday, June 25, 2012
Casale Media on Monday launched Index Platform to support publishers willing ...
- Video Ads Score With Large Player Environments
Online Media Daily, Gavin O'Malley - Monday, June 25, 2012
The majority of video ads are being delivered within large player environment ...
- TuneIn Forms Relationships With 20 Broadcasters
MediaDailyNews, Fern Siegel - Friday, June 22, 2012
TuneIn, a service that allows people to listen to the world's musi ...
- Marketron Integrates RAB Account Manager
MediaDailyNews, Erik Sass - Tuesday, June 19, 2012
Buying and selling radio ad inventory is getting easier, thanks to increasi ...
- PubMatic Raises $45 Million
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Sell-side ad platform PubMatic on Wednesday announced raising $45 million in ...
- Blue Calypso Taps Ogle As New Chairman/CEO
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Digital marketing company Blue Calypso has named former Motorola Mobility Chief Marketi ...