Vibrant Hires Haskin As VP Marketing
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to be based in New York, will handle Vibrant's marketing, corporate branding, custom creative, sales marketing, sales development, and sales research teams.
“Vibrant Media leads the industry with new contextual technologies such as in-image and Video Lightbox solutions,” said Haskin. Previously he was VP of digital sales development and marketing at Bonnier Corporation, where he helped transform the company’s approach to selling branded content. Before that he was WebMD’s VP of Marketing, overseeing content solutions, ROI models and cross-platform solutions. Haskin has also held senior positions at JWT and Saatchi & Saatchi.
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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