- Lost Media Revenue For Sandy: $500 Million
MediaDailyNews, Wayne Friedman - Wednesday, October 31, 2012
With overall damage estimates of Hurricane Sandy in the tens of billion ...
- Adland Copes With Sandy
MediaDailyNews, Steve McClellan - Wednesday, October 31, 2012
Like many sectors in the Eastern U.S. hit by Hurricane Sandy, Adla ...
- Belo Corp. Gains Big From Political, Olympics Revenue
MediaDailyNews, Wayne Friedman - Tuesday, October 30, 2012
Strong political and Olympics advertising revenue lifted Dallas-based TV group Belo Cor ...
- Teeny Weeny Pocket Ads
Research Brief, Jack Loechner - Wednesday, October 31, 2012
According to a new Ipsos poll conducted for MOO.com (custom card printer ...
- What To Market -- Or Stop Marketing -- On TV During And After Big Disasters
TV Watch, Wayne Friedman - Wednesday, October 31, 2012
For weeks or months, I had been seeing a certain ad ...
- How The Election Could Affect Advertising
Around the Net In Media, Phyllis Fine - Tuesday, October 30, 2012
"Advertising, publishing and marketing observers are reluctant to predict how Election D ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- The Other Mad Men: Followers Of That Mag's Ad Parodies
Around the Net In Media, Phyllis Fine - Monday, October 29, 2012
Ad industry members have been enjoying -- and sometimes, learning from ...
- Madison Ave. Enters Age Of Mobile
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 29, 2012
Now that the U.S. has finally entered the Mobile Age, The N ...
- IPG: Economy, Account Losses Drive 3% Revenue Decline, But 'Positive' 2012 Predicted
MediaDailyNews, Steve McClellan - Friday, October 26, 2012
Interpublic Group CEO Michael Roth told investors and analysts Friday that t ...
- NBCU Pushes Big Rev Gains For Comcast
MediaDailyNews, Wayne Friedman - Friday, October 26, 2012
NBCUniversal posted big revenue gains for its parent company Comcast Corp. ...
- Major Newspapers Endure Rev Falls
MediaDailyNews, Erik Sass - Friday, October 26, 2012
The New York Times Co. and McClatchy Co. both saw overall revenu ...
- Political Affiliation Becomes Ad Targeting Data Point
Online Media Daily, Laurie Sullivan - Friday, October 26, 2012
Democrat and Republican character traits and preferences can provide brands with attribut ...
- Brad's Chanel No. 5 Spot Almost Tops Viral Video Chart
Around the Net In Media, Phyllis Fine - Friday, October 26, 2012
Iconic fragrance brand Chanel No. 5 "landed near the top of t ...
- Hyundai Offers Sincere Condolences
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Hyundai has launched a humorous campaign meant to highlight its performance ...
- Holding Cos. Slow, Europe 'Difficult'
MediaDailyNews, Steve McClellan - Thursday, October 25, 2012
Feeling the effects of the sputtering global economy, holding company organic grow ...
- Meredith Ad Revs Up Across Board, TV Rises 26%
MediaDailyNews, Wayne Friedman - Thursday, October 25, 2012
Meredith Corp. says advertising revenue climbed by double digits in its fir ...
- Ad Industry Discovering New Uses For M2M Communication
Online Media Daily, Laurie Sullivan - Thursday, October 25, 2012
A technology originally designed to help Google DoubleClick and ad servers supp ...
- Colgate-Palmolive Exec: Company Behind In Mobile Marketing
Online Media Daily, Steve McClellan - Thursday, October 25, 2012
Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should b ...
- Political Ads Break Records
Around the Net In Media, Phyllis Fine - Thursday, October 25, 2012
Yep, there's been a lot more political ads on TV this ye ...
- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Maratho ...
- Sharing The Future: Brands And Content
MediaDailyNews, Mike Bloxham - Wednesday, October 24, 2012
As brands are increasingly becoming content producers themselves, how long will ...
- NBC Seeks Nearly $1M For Thanksgiving NFL Game
MediaDailyNews, Fern Siegel - Wednesday, October 24, 2012
NBC is seeking an ambitious sum for ad inventory in its n ...
- Howdy, Pilgrim: Titan Snags Ad Contract For John Wayne Airport
MediaDailyNews, Erik Sass - Wednesday, October 24, 2012
Titan Air, the new division launched by Titan last year, has w ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- Study: Brands Get Big Uptick By Using Facebook Ads
Online Media Daily, Mark Walsh - Wednesday, October 24, 2012
Facebook's shares shot up Wednesday after it released third-quarter results showing t ...
- Study: Some Skepticism About Online Ads, Video Content Important
Online Media Daily, Laurie Sullivan - Wednesday, October 24, 2012
An Adobe survey released Wednesday suggests that more than half of responden ...
- Political Ad Tracker: Media Buys Taking Up To Three Times As Long During Election
MediaDailyNews, Sue Inkrot - Wednesday, October 24, 2012
With all of the debates leaving the nation and the candidates ful ...
- LinkedIn Launches Video Ads
Online Media Daily, Mark Walsh - Tuesday, October 23, 2012
LinkedIn today announced the rollout of video ads through its self-serve platform-Linked ...