- Analytics To Watch In 2012
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 29, 2011
When it comes to analytics, what were the top trends for 201 ...
- How To Make Time Stand Still
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 29, 2011
Sometimes marketers need to stray from the topic of search just f ...
- Google Reports 3.7 Million Weekend Android Activations
Online Media Daily, Steve Smith - Wednesday, December 28, 2011
Various findings from app analytics firms showing massive upticks in mobile a ...
- Call Genie Acquires VoodooVox
Around the Net In Online Marketing, Fern Siegel - Wednesday, December 28, 2011
Call Genie has bought VoodooVox, a mobile analytics and advertisi ...
- Starcom Monitors Social Chatter About TV Shows, Ads
MediaDailyNews, Steve McClellan - Tuesday, December 20, 2011
Starcom MediaVest Group has a signed a deal with analytics company Bluef ...
- Search Marketers Demand Better Syndication Analytics
Online Media Daily, Laurie Sullivan - Tuesday, December 13, 2011
A lack of data in search syndication campaigns remains the biggest barri ...
- Bango Mobile Payments Firm Partners With Amazon
Online Media Daily, Steve Smith - Sunday, December 11, 2011
British mobile payments company Bango says it has signed an "agreement ...
- How To Turn Data Into Knowledge And Action
Online Media Daily, Kevin Lyons - Thursday, December 8, 2011
What marketers need is a way to capture, analyze and apply a ...
- YouTube Steps Up Analytics, Drills Into Viewer Stats
Online Media Daily, Gavin O'Malley - Wednesday, November 30, 2011
YouTube still dominates streaming media. As such, tracking a campaign's performance ...
- Adobe To Acquire Efficient Frontier
Raw, Laurie Sullivan - Wednesday, November 30, 2011
Adobe Systems plans to acquire privately held Efficient Frontier as it continu ...
- Get Your Marketing Analytics Game On
Marketing Daily, Laura Patterson - Tuesday, November 15, 2011
What is meant by analytics, what do we need to be successf ...
- MediaVest Achieves Poetry In Motion: Develops Method For Paid, Owned, Earned Media (Your Know, POEM)
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
Publicis' MediaVest unit has unveiled what it claims is a new, proprieta ...
- MXM Taps Lyle As GM, Directive
MediaDailyNews, Fern Siegel - Wednesday, November 9, 2011
Meredith Xcelerated Marketing named Patricia Lyle general manager for Directive, MXM's analyti ...
- SymphonyIRI & Legolas Media Leverage In-Store Data
Online Media Daily, Fern Siegel - Tuesday, November 1, 2011
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace develop ...
- When Online Advertising Hits Data Limits
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 31, 2011
Can companies "overly" rely on data-driven strategies? Not all marketers know wh ...
- Media6Degrees Becomes Ad Matchmaker Via RTB, Data
Online Media Daily, Laurie Sullivan - Monday, October 17, 2011
Media6Degrees will officially roll out a tool dubbed Planner next week th ...
- Crowd Factory Unveils 'Omniture For Social' Analytics Suite
SearchBlog, Laurie Sullivan - Tuesday, October 18, 2011
Search marketers have been pondering the influence of social on search fo ...
- Bit.ly Bows Pro Reputation Tracker
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 14, 2011
Bit.ly has come a long way since its days as an upsta ...
- Four Hidden Gems Within Google Analytics
Search & Performance Insider, Ryan DeShazer - Friday, October 14, 2011
I am an admitted data nerd. I get excited about funnel visualizatio ...
- Ooyala Customizes Video Analytics For Facebook
Online Media Daily, Laurie Sullivan - Thursday, October 13, 2011
Ooyala launched an integration tool Thursday that gives companies like ESPN a ...
- Shop Talk: Facebook Adds 'People' Metric
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Facebook has introduced new analytics tools for marketers including a new metr ...
- Google Analytics Real-Time Reporting, Paid Services
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Google has launched a real-time analytics tool that identifies the number ...
- How To Use Google Analytics Custom Segments, Reports
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 28, 2011
In this video, Brian Massey talks about slicing up visitor segments ...
- The Changing Role Of DSPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 28, 2011
Demand-side platforms (DSPs) have caught my attention. I predict they will chan ...
- YouTube Launches Google AdWords For Video
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
YouTube will launch Google AdWords for video in beta on Wednesday. T ...
- TRA Loses Request To Bar Kantar From Using Media Tool
MediaDailyNews, Wayne Friedman, Steve McClellan - Monday, September 26, 2011
A New York federal judge has denied research company TRA's request f ...
- 'Moneyball' vs. Web Analytics
Online Media Daily, Adam Rosenberg - Friday, September 23, 2011
Since leaving baseball's number crunching game, I've noticed how Web analytics a ...
- Tap.Me Building Ad Tools For Mobile Game Buys
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Tap.Me is building a series of tools that will allow advertising a ...
- Clarification: Adnetik Not Part of Havas
Online Media Daily, - Wednesday, September 21, 2011
The "Havas Digital, MediaMind Partner On Analytics" story, which ran in Onli ...
- Havas Digital, MediaMind Partner On Analytics
Online Media Daily, Gavin O'Malley - Tuesday, September 20, 2011
Pooling their resources, Havas Digital announced a partnership with online ad fi ...