- Vision Critical, MicroStrategy Release Brand Equity Platform
Online Media Daily, Fern Siegel - Wednesday, January 30, 2013
Vision Critical, a provider of insight communities, teamed with MicroStrategy, a mobi ...
- Super Bowl TV Viewers Increase Web Traffic By 20%
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Super Bowl advertisers will see a 20% rise in Web traffic ...
- Conversion Tracking: Facebook Against Google
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 29, 2013
Conversion tracking makes it easier for Facebook to show that an ...
- Spotify's Musicmetric Deal To Boost Music Analytics
Around the Net In OMD Europe, Nina Lentini - Sunday, January 27, 2013
The partnership will work by Musicmetric's premium analytics tool Musicmetric Pro integrati ...
- Content Marketing, Targeting And Personalization, Mobile Optimization Top 3 Trends
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 25, 2013
Some 58% of marketers said a lack of analytic and optimization skil ...
- Havas Worldwide Launches New Division
Marketing Daily, Karl Greenberg - Thursday, January 24, 2013
Havas Worldwide is Luanching a new media analysis unit putting analytics, conte ...
- Havas WW Launches SOE, Targets Analytics, Content
Online Media Daily, Steve McClellan - Thursday, January 24, 2013
In a bid to help clients develop content and maximize its impac ...
- How To Use Google Analytics Attribution Modeling
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 24, 2013
Amanda WestBook takes us through attribution modeling in Google Analytics to sh ...
- Innovid Gets MRC's Blessing
Online Video Daily, P.J. Bednarski - Thursday, January 24, 2013
The research council MRC approved Innovid's advanced ad server on Thursday ...
- Google's Universal Analytics Set To Transform Online Marketing
Real-Time Daily, Heather Kraus - Tuesday, January 22, 2013
The most exciting change brought about by Universal Analytics is the inclusi ...
- Yandex Supports Nuclear Research Through CERN Openlab
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 21, 2013
In a move you might expect Mountain View, Calif. search engine Goog ...
- Adometry Secures $8 Million In Venture Capital
Raw, Laurie Sullivan - Monday, January 21, 2013
Cross-channel attribution company Adometry said it secure $8 million in venture capit ...
- Connectalytics: An Alternative To Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 18, 2013
Google released a new feature several weeks ago that allows Analytics use ...
- The Death Of Subjectivity: How Real-Time Analytics Can Actually Bolster Creativity
Real-Time Daily, Tina Chadwick - Sunday, January 20, 2013
Creative people have to think harder -- to look at what ...
- How To Remarket With Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
Amanda WestBook serves up some tips on remarketing through Google Analytics, ...
- Tipping Point: SEO Transitions To Optimize Social Channels
Online Media Daily, Greg Levitt - Wednesday, January 9, 2013
As the quantity of search keyword data continues to decline - a ...
- Former Forrester Analyst Suresh Vittal Joins Neolane
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 8, 2013
Former Forrester Research Analyst Suresh Vittal has joined Neolane in the new ...