Tag results for "audience targeting" for April 2016
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMOCardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- Why Booming Ad Tech M&A Is Bad News For IPOsThe ad tech market is seeing an uptick in big-name M&A transaction ...
- Building Personal Relationships Through Data When it comes to brand relationships, it's not about the product, b ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time AdsThe Tennessee Department of Tourist Development worked with global marketing agency V ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements What's holding budget back from in-app mobile programmatic advertising? The lack ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For FacebookCreative management platform PaperG has rebranded as "Thunder" and launched a n ...
- YuMe Urges Shareholders To Vote For Its Director Picks, Support Strategic PlanAudience technology provider YuMe on Monday sent a letter to stockholders ...
- Keeping Up With Privacy Concerns In Online AdvertisingIn a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable DataThe two named plaintiffs in the suit are Robyn Kuntzmann of Multnom ...
- Bain Study Emphasizes Dazzle -- And DataUsing data to inform marketing decision has become the lifeblood of mo ...
- Twitter Makes It Easier For Large Brands To Target Smaller GroupsAdweek reports that Twitter is making it easier for larger brands ...
- Data Management Platforms Growing More Important In ChinaWhile programmatic advertising is growing in China, data management platforms (DMPs) a ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of ThingsJust about anything that can be worn is about to become pa ...
- Lost Keys Or Suitcase? IoT Peer Power Steps InAsk any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The AnteBeacons are growing up. After Apple pretty much owned the beacon marketplac ...
- NBCU Offers 'Guarantees' Based On First-Party, Other Data For MarketersNBCUniversal now joins other networks in offering "guarantees" that are not bas ...
- Google Wants To Target Your LifeWhile calendars are intended to make the most of events, this o ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then AttributionProgrammatic and ad tech company Collective is licensing FourthWall Media cable ...
- 33Across Integrates New Audiences Into Oracle Data CloudPublisher monetization platform 33 Across on Tuesday announced a collaboration with Orac ...
- GroupM CEO Brian Lesser Brings Programmatic To Old-School Media BuyingAdweekinterviews Brian Lesser, fomer CEO at Xaxis, and now North American C ...
- Targeted Ads Don't Just Make You More Likely to Buy, They Can Change How You Think About YourselfUsing online tracking technology, marketers no longer have to rely on assumptio ...
- NYMag Publisher Taps Taboola For Data And RevenueAdExchanger reports on New York Media's search for partners that will enab ...
- AudienceScience Adds Video Viewability Targeting Via Integral Ad ScienceIntegral Ad Science on Monday announced that AudienceScience will add Integral's performance-matchi ...
- IBM Names Bob Lord Chief Digital OfficerBob Lord, former AOL president and global CEO of Publicis' Razorfish, ge ...
- Pullbacks, Delays And Ad Fraud: The Story Behind Facebook's '$500 million' LiveRail AcquisitionBusiness Insider takes a look at the story behind Facebook's pricey acquisiti ...
