- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMO
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
Cardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- Why Booming Ad Tech M&A Is Bad News For IPOs
Real-Time Daily, Bill Wise - Friday, April 29, 2016
The ad tech market is seeing an uptick in big-name M&A transaction ...
- Building Personal Relationships Through Data
MediaDailyNews, Beth Donnelly Egan - Thursday, April 28, 2016
When it comes to brand relationships, it's not about the product, b ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- YuMe Urges Shareholders To Vote For Its Director Picks, Support Strategic Plan
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Audience technology provider YuMe on Monday sent a letter to stockholders ...
- Keeping Up With Privacy Concerns In Online Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
In a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable Data
MAD, Steve McClellan - Thursday, April 21, 2016
The two named plaintiffs in the suit are Robyn Kuntzmann of Multnom ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Adweek reports that Twitter is making it easier for larger brands ...
- Data Management Platforms Growing More Important In China
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
While programmatic advertising is growing in China, data management platforms (DMPs) a ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
Connected Thinking, Chuck Martin - Monday, April 18, 2016
Just about anything that can be worn is about to become pa ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- NBCU Offers 'Guarantees' Based On First-Party, Other Data For Marketers
Television News Daily, Wayne Friedman - Thursday, April 14, 2016
NBCUniversal now joins other networks in offering "guarantees" that are not bas ...
- Google Wants To Target Your Life
SearchBlog, Laurie Sullivan - Thursday, April 14, 2016
While calendars are intended to make the most of events, this o ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Programmatic and ad tech company Collective is licensing FourthWall Media cable ...
- 33Across Integrates New Audiences Into Oracle Data Cloud
Real-Time Daily, Tobi Elkin - Tuesday, April 12, 2016
Publisher monetization platform 33 Across on Tuesday announced a collaboration with Orac ...
- GroupM CEO Brian Lesser Brings Programmatic To Old-School Media Buying
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Adweekinterviews Brian Lesser, fomer CEO at Xaxis, and now North American C ...
- Targeted Ads Don't Just Make You More Likely to Buy, They Can Change How You Think About Yourself
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Using online tracking technology, marketers no longer have to rely on assumptio ...
- NYMag Publisher Taps Taboola For Data And Revenue
Around the Net in Real-Time, Tobi Elkin - Monday, April 4, 2016
AdExchanger reports on New York Media's search for partners that will enab ...
- AudienceScience Adds Video Viewability Targeting Via Integral Ad Science
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Integral Ad Science on Monday announced that AudienceScience will add Integral's performance-matchi ...
- IBM Names Bob Lord Chief Digital Officer
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, ge ...
- Pullbacks, Delays And Ad Fraud: The Story Behind Facebook's '$500 million' LiveRail Acquisition
Around the Net in Real-Time, Tobi Elkin - Friday, April 1, 2016
Business Insider takes a look at the story behind Facebook's pricey acquisiti ...