- CSPI, Cities Launch Soda-Curbing Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 31, 2011
The Center for Science in the Public Interest, the public health departmen ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- Forget Cars, It's All About The Craft Beer In Michigan
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
Michigan has become a national hotspot for craft beer brewing, writes columni ...
- Mountain Dew Launches 'Call of Duty' Tie-Ins
Marketing Daily, - Thursday, August 25, 2011
PepsiCo's Mountain Dew, a favorite among the young male gaming crowd, ...
- Coke Intros Freestyle Digital Replica App
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2011
In one of its first corporate, nationwide marketing efforts for its n ...
- Coke Intros Freestyle Digital Replica App
Online Media Daily, - Wednesday, August 24, 2011
In one of its first corporate, nationwide marketing efforts for its n ...
- Maxwell House, Yuban Prices Cut 6% By Kraft
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
As expected after Smucker last week cut its prices of Folgers a ...
- Snapple, Maroon 5 Band Team on Tea
Marketing Daily, - Monday, August 22, 2011
Snapple has partnered with Grammy award-winning rock band Maroon 5 to laun ...
- N.Y. Can't Ban Buying Soda With Food Stamps
Marketing Daily, - Monday, August 22, 2011
Administrators of the federal food stamp program have rejected New York Ci ...
- Constellation Wines Is Happy To Say: 'We're No. 2!'
Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Richard and Rob Sands took their father's little wine company on ...
- Anheuser-Busch Looks To Freshen Up Bud Light Ads
Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Under new U.S. VP/marketing Paul Chibe, A-B InBev has put its bigge ...
- Coke Plans To Spend $4 Billion In China Over 3 Years
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Coca-Cola chairman/CEO Muhtar Kent on Thursday said the soft-drink giant plans ...
- SABMiller's Bid For Foster's Turns Hostile
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 17, 2011
SABMiller PLC's $9.97 billion bid for Australian brewer Foster's Group Ltd. turn ...
- Standard Hot Coffee, Tea Still Rule In Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2011
While specialty coffees are hot (so to speak), standard/regular hot coffee a ...
- Smucker Drops Price On Folgers, Dunkin'; Who'll Follow?
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 17, 2011
In the silver-lining department, at least you can better afford to ...
- Sutter Home Wine Supports Breast Cancer Research
Marketing Daily, Tanya Gazdik - Friday, August 12, 2011
"Women are the largest demographic within our social media sites," Megan Steff ...
- U.S. Wine Consumption Increases
Marketing Daily, - Thursday, August 11, 2011
Growth in the U.S. wine industry is on the increase and ...
- Sunsweet Growers Acquires Function Drinks
Marketing Daily, - Wednesday, August 10, 2011
Sunsweet Growers Inc. has acquired Function Drinks, a Southern Calfornia-based maker ...
- Junk Food Still Bulk Of TV Ads Viewed By Kids
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
A new study says that while kids are seeing fewer sugary, fat ...
- Newcastle Brown Ale Sponsors Branded Public Art
Marketing Daily, - Tuesday, August 9, 2011
Newcastle Brown Ale is launching an out-of-home ad campaign in San Dieg ...
- Ace Metrix: Budweiser Tops In Beer Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
The number one ad is the Bud Light "Dog Sitting" spot, whi ...
- Pepsi Marketing Throwback Merchandise
Marketing Daily, - Monday, August 8, 2011
As one promotion for its Pepsi Throwback recently made a permanent pa ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- Mobile Tags Enhance PepsiCo TV Ads' ROI
Marketing Daily, - Thursday, August 4, 2011
PepsiCo -- among others -- is employing consumer mobile app tagging ...
- Firehouse Subs Rolls Out Coke Freestyles
Marketing Daily, - Wednesday, August 3, 2011
Firehouse Subs has become the first restaurant chain in the U.S. ...
- Dunkin' Launches K-Cups; Starbucks Soon to Follow
Marketing Daily, Karlene Lukovitz - Wednesday, August 3, 2011
This week, U.S. Dunkin' Donuts restaurants are beginning to sell the brand ...
- Budweiser Intros New 'Bowtie' Design
Marketing Daily, - Wednesday, August 3, 2011
Budweiser is rolling out a new design on its can and seconda ...
- Fiji Water Buys Landmark Vineyards
Marketing Daily, - Wednesday, August 3, 2011
Fiji Water has acquired Kenwood, Calif.-based Landmark Vineyards -- its second vineya ...
- 54% of Food/Beverage Makers Don't Measure Social Media
Marketing Daily, - Wednesday, August 3, 2011
More than half (54%) of 500 food and beverage company executives respondi ...
- Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks direct ...