- NFL's Peyton Hillis Stars For Rockin' Refuel
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Cleveland Browns running back Peyton Hills is featured in a new, nation ...
- Men, Women Favor Same On-Premises Vodka Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
The #1 and #2 vodka brands - Grey Goose and Absolut, cit ...
- Major League Fishing Adds A-B To Sponsorship Roster
MediaDailyNews, David Goetzl - Thursday, February 23, 2012
Anheuser-Busch has joined Geico as a non-endemic advertiser for a made-for-television fishi ...
- Survey: Organics Purchasing Picking Up Again
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
The number of Americans reporting that they purchase organics increased from 39. ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- Jelly Belly Launches Line Based on Snapple Bevs
Marketing Daily, Karlene Lukovitz - Friday, February 17, 2012
Jelly Belly Candy Company is launching a line of jelly beans inspir ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Nestle Sales Beat Hopes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 16, 2012
Nestle SA, the world's biggest food and drinks maker, managed to bru ...
- Craft Brewer Presents 'Least Interesting Man'
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Tru ...
- Tropicana Launches Focus On Less Juice, Higher Margins
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- Caorunn Scottish Gin Looking For Bartenders
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
Caorunn Small Batch Scottish Gin is looking for a few good, ...
- PepsiCo: Marketing Spend Up; Job, Agency Cuts
Marketing Daily, Karlene Lukovitz - Thursday, February 9, 2012
In moves described as designed to redirect spending to "consumer-facing" investments a ...
- Correction: Starbucks Did Make Loyalty List
Marketing Daily, The Editor - Thursday, February 9, 2012
The Feb. 6 article, "Brand Experience, Values Increasingly Drive Loyalty," inaccurately stat ...
- Coors Light Gets On Facebook Mobile
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
Facebook is apparently poised to get serious about mobile advertising in t ...
- Walmart Leaps Into Labeling Fray
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2012
Walmart has taken the wraps off its "Great For You" healthy-food labe ...
- Coke's Bowl Livestream Greatly Exceeds Expectations
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Response to Coke's livestream running commentary by two animated polar bears duri ...
- Coke Ups The Cola Wars Ante
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 8, 2012
If you're not the type enamored of March Madness or fisticuffs ...
- Brand Experience, Values Increasingly Drive Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Cam Newton Scores Endorsement With Gatorade
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Add another touchdown for Cam Newton, this time on the endorsement fiel ...
- Coke Effort Encourages African-American Teens
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2012
A Coca-Cola "Pay It Forward" contest tied into Black History Month ...
- PepsiCo Picks 3 Bloggers as 'Correspondents'
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
PepsiCo has chosen three female bloggers to be on its team ...
- A-B Uses Super Bowl To Pitch Bud Light Platinum
MediaDailyNews, David Goetzl - Wednesday, February 1, 2012
During the game on NBC, Anheuser-Busch will advertise new brand Bud Lig ...