- MiO Fit Launch Lays Ground For Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
The full spot, from TAXI New York, is under wraps until t ...
- Who's Drinking Energy Drinks?
Marketing Daily, Nina Lentini - Thursday, January 31, 2013
Top 10 DMAs in which adults who drank any energy drink ...
- Diet Coke In Multi-Year Deal With Taylor Swift
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
Diet Coke's social channels, including Facebook (nearly 2 million "likes"), Twitter (abo ...
- Open Unhappiness
Garfield at Large, Bob Garfield - Monday, January 28, 2013
It is embarrassing, and a bit perplexing -- and admittedly a b ...
- Ace Metrix: Big Drivers Of Super Bowl Ad Success
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
"Humor that appeals to the masses is really the hallmark of ...
- Craft Beer Sales Continue To Rise
Marketing Daily, Tanya Gazdik - Wednesday, January 23, 2013
Despite the economic downturn, craft beers are defying recessionary trends with ...
- Coke Previews 2013 Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
The creative premise of the campaign, from Weiden + Kennedy, is th ...
- Energy Drinks Up, Boost Retail
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Energy drink dollar sales grew 14.6% to $1.9 billion in U.S. foo ...
- Volvic Seeks Brand Ambassadors On Facebook
Around the Net In OMD Europe, Nina Lentini - Monday, January 21, 2013
Danone's natural mineral water brand Volvic has launched a Facebook search ...
- Capri Sun Launches Major Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
Kraft Foods' Capri Sun is today launching its biggest social media activati ...
- Local Brewers Face Bigger Competition
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2013
Consolidation among the major beer brewers combined with the economic downturn m ...
- Coca-Cola's Anti-Obesity Ad Pulls High Ace Score
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
The two-minute ad began airing Monday evening on U.S. cable news network ...
- Wahaha Signs Manchester United
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 17, 2013
Chinese brands Wahaha and China Construction Bank will be the official so ...
- POM To Appeal FTC Deceptive Ads Ruling
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2013
The FTC has upheld an administrative law judge's decision that the markete ...
- Bogusky To Bash Big Soda On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 16, 2013
Alex Bogusky, formerly of Crispin Porter & Bogusky, is pissing off b ...
- Court Upholds Dempsey's Bid For Tully's Coffee
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
A U.S. bankruptcy court in Seattle has upheld a bid by ...
- Lipton Gets Into The Dance
Marketing Daily, Aaron Baar - Monday, January 14, 2013
Lipton is teaming with Dance Central 3, a new game on Kine ...
- Critics Jeer Coke's Entrance Into Obesity Discussion
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 15, 2013
Coca-Cola unveiled a two-minute commercial yesterday that puts itself squarely in t ...
- New Green Mountain Theme: Better Coffee, Better Day
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
The campaign is dubbed "Perspectives," in part because the creative is shot/sho ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Starbucks Fights Patrick Dempsey For Tully's
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
Starbucks is hoping to derail a winning $9.15 million bid by act ...
- Hedge Fund Managers At Odds Over Herbalife
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
One of the hedge fund managers, William Ackman, claims that the compan ...
- Coke Zero Ad Salutes Crimson Tide Coach
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2013
In the ad, Coke Zero and Coach Nick Saban and his wif ...
- Actor Patrick Dempsey Wins Bid to Buy Tully's Coffee Stores
Marketing Daily, Karlene Lukovitz - Monday, January 7, 2013
"Grey's Anatomy" star Patrick Dempsey beat out Starbucks and others with ...
- Survey Probes Americans' Snacking Habits
Marketing Daily, Karlene Lukovitz - Friday, January 4, 2013
The once-dominant cultural concept of snacking as a special occasion between mea ...
- 'Old' And 'New' Selves Converse In Medifast Ads
Marketing Daily, Karlene Lukovitz - Thursday, January 3, 2013
To create the effect, Solve worked with director John Haagen of N ...
- Schweppes To Go Big In Branded Content
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 3, 2013
Schweppes plans to invest over half of its budget in Australia ...
- Nielsen Offers Alcohol Marketing Insights
Marketing Daily, Karlene Lukovitz - Wednesday, January 2, 2013
Effective marketing by alcoholic beverage makers and retailers demands a nuanced understandi ...