- Content Marketing, Targeting And Personalization, Mobile Optimization Top 3 Trends
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 25, 2013
Some 58% of marketers said a lack of analytic and optimization skil ...
- Macy's: Too Much Customization Through Data Gets Boring
Show Daily, Laurie Sullivan - Wednesday, January 23, 2013
Julie Bernard, Group VP, Consumer Centricity, Direct Marketing and Loyalty at Macy' ...
- Flap Over 'Atlantic' Scientology Advertorial Shows Perils Of Native Ads
Around the Net In Media, Phyllis Fine - Wednesday, January 16, 2013
"We screwed up," said The Atlantic, explaining that it had pulled ...
- Outrider Canada Rebrands
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 16, 2013
Outrider Canada, the search marketing arm of GroupM Canada, rebranded as Cataly ...
- Six Books To Better Your Content Marketing
Social Media Insider, Bryan Boettger - Tuesday, January 15, 2013
Social media marketing IS content marketing. And, if you're a content markete ...
- Building A Solid Content Strategy Foundation
Search & Performance Insider, Ryan DeShazer - Monday, January 14, 2013
Just two weeks into the new year, and things already feel ba ...
- This Isn't Your Father's iPhone
Data and Targeting Insider, Steve Smith - Friday, January 11, 2013
Gadgets used to target generic coolness. Now we are starting to s ...
- How Branded Content Changes Digital Promotion
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 10, 2013
Self-publishing content will become the brand strategy in 2013. Tessa Wegert tel ...
- What About Short Mobile Video Clips For Content Marketers?
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 7, 2013
Most consumers visit a brand's Web site first when looking for informati ...
- Schweppes To Go Big In Branded Content
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 3, 2013
Schweppes plans to invest over half of its budget in Australia ...