- How Far Will Apple Fall?
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 17, 2012
Are Apple’s best days behind it? Just by its stock price, th ...
- Nissan Names 'Wouldn't It Be Cool' Winners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
Nissan has announced winners of its "Nissan Innovation Garage social media campai ...
- Kia To Sponsor College Football Hall Of Fame
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Kia Motors America (KMA) is official vehicle of the NBA is al ...
- Email Is A Strong Tool to Socialize the Enterprise
Show Daily, Stephanie Miller - Monday, December 10, 2012
Email is still a very important channel in socializing the enterprise, becau ...
- Zatarain's Opens New Orleans Airport Restaurant
Marketing Daily, Karlene Lukovitz - Thursday, December 6, 2012
Zatarain's, the New Orleans-style food brand, has opened a branded restaurant ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Tempur-Pedic Taps Carmichael Lynch
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch ...
- Fram Partners With Deegan For Motorsports Deal
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Oil filter brand FRAM will partner with freestyle motocross rider Brian "T ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home f ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- Chrysler, Carhartt Create 'Imported From Detroit' Apparel
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Carhartt and the Chrysler brand have launched a new line of limit ...
- Mars Wins NASCAR Marketing Award
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Mars gets the checkered flag for 2012 NASCAR Marketing Achievement Award. T ...
- Thank You, Brands
Engage:Moms, Patti Minglin - Wednesday, November 14, 2012
In honor of this month of giving thanks, let us give than ...
- 'Breakout Brands' Connect With Customers
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2012
Companies have to connect with their customers if they want to succe ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Smartphone Apps Market Cigarettes To Kids
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
A new study published in the journal Tobacco Control suggests smartphone applicatio ...
- ESPN Continues Near Top In 'Forbes' Brand Rankings
MediaDailyNews, David Goetzl - Thursday, October 18, 2012
Trailing only Nike but leading Adidas by a wide margin, ESPN remain ...
- Study: Facebook's Brand Value Beats Rivals
Online Media Daily, Gavin O'Malley - Tuesday, October 16, 2012
Overtaking Google and Apple, Facebook's overall brand value bested any other ...
- GM Moves Ferguson From Beltway To Caddie
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
General Motors has tapped its Washington, D.C. policy guy to oversee Cadilla ...
- Greeting Card Market Hurt By Digital
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
Paper greeting cards are now seen as optional as digital and soci ...
- In A Marketing First, Chanel Uses Brad Pitt for No. 5
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For a 90-something-year-old brand, Chanel No. 5 has always been something ...
- Oreo Daily Twist Takes Times Square
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Oreo's Daily Twist campaign takes over Times Square on Tuesday, with ...
- Why Was KitchenAid Tweeting the Debate?
The Social Graf, Erik Sass - Thursday, October 4, 2012
In case you missed it, during the first debate last night so ...
- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Video Ads Go 'Native' With Sharethrough
Online Media Daily, Gavin O'Malley - Wednesday, September 26, 2012
Riding a wave of interest in "native" ad placements, Sharethrough just debut ...
- Mercedes-Benz Leads In YouGov Poll
Marketing Daily, Karl Greenberg - Tuesday, September 25, 2012
Mercedes-Benz is in the lead in perception among affluent car buyers w ...
- Hi, how are ya? Good to see you. I'd love to get your money.
Garfield at Large, Bob Garfield - Monday, September 24, 2012
At a time when brands have less ability to efficiently reach mass ...
- Penney Adding Disney Shops
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2012
JCPenney, in the midst of reinventing itself with a shops-within-the store strateg ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...