- With Strategy, Irrelevant Content Can Be An Advantage
Around the Net In OMD Europe, Nina Lentini - Thursday, February 28, 2013
A social networking campaign to crown Britain's best office dog provided t ...
- Content Rising In Importance Across Globe
Around the Net In OMD Europe, Nina Lentini - Thursday, February 28, 2013
The vice-chair of Nielsen, Susan Whiting, has confirmed that content is provi ...
- Ask.com Taps TV's 'Extra' To Brand Q&A
Online Media Daily, Laurie Sullivan - Thursday, February 28, 2013
In a branding deal expected to run at least until June, Ask.c ...
- Facebook: Will Content Replace Ads?
Raw, Laurie Sullivan - Thursday, February 28, 2013
Facebook Thursday said the company intends to acquire Microsoft's ad serving platfo ...
- Video Streaming Growing In U.S., Europe
Marketing Daily, Aaron Baar - Tuesday, February 26, 2013
According to a survey by digital entertainment company Rovi, people in Ital ...
- Think Outside The Box When Optimizing Real-World And Digital Content Marketing
SearchBlog, Laurie Sullivan - Wednesday, February 27, 2013
Some 83% of search marketers will focus more time on content ...
- Mindshare Ups Minero To Run Content Strategy Practice
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
WPP media agency Mindshare has formed a new content marketing and strateg ...
- Barnes & Noble Eyes Licensing Of Content
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Barnes & Noble executives want to shift from making branded hardware ...
- Want Great Content Marketing? Hire A Journalist
Around the Net In OMD Europe, Nina Lentini - Sunday, February 24, 2013
John Webb, the marketing director of IT hosting giant Rackspace International, recommen ...
- It's Award Season
Marketing: Entertainment, Kristine Shine - Friday, February 22, 2013
This season's must-watch film, "Argo," tells the story of a group ...
- Expert: Repackage Content To Maintain Awareness
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 20, 2013
This is the view of Scott Steinberg, an expert in marketing a ...
- Creating Content That Connects
Engage:Moms, Maryanne Conlin - Wednesday, February 20, 2013
Content creation is the new buzzword for 2013. As more brands enga ...
- Facebook's Graph Search Ignites Race To Go Local
Marketing Daily, Jamie Tedford - Wednesday, February 20, 2013
Nearby's new mobile discovery functionality has important implications, but did not genera ...
- Super Bowl, Related Programming Across All Nets Scores Big Growth
MediaDailyNews, Wayne Friedman - Monday, February 18, 2013
Every TV programmer wants a piece of the biggest annual TV sh ...
- Content's 'Burstiness' Key To Twitter Ranking
Around the Net In OMD Europe, Nina Lentini - Sunday, February 17, 2013
The so-called "burstiness" of content could make it more prevalent on Twitte ...
- How Branded Content Continues To Change
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
The ways that people consume and share digital content are dramatically differe ...
- Relying On Sentiment Analysis To Predict Content Impact? You're Making A Big Mistake
Marketing: Health, Fard Johnmar - Friday, February 15, 2013
Recently, I came across an interesting article published in the pharmaceutical marketi ...
- LinkedIn SlideShare Develops Real-Time Tracking Content Analytics
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
In a major shift for marketers that have traditionally waited for result ...
- Silverpop, EPIServer Integrate Platforms
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
Silverpop partnered with EPIServer to improve content delivery and targeting. ...
- SEO: Future Content Newsroom Challenges
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 11, 2013
Building a loyal customer base similar to the one that Apple suppor ...
- Virgin Mobile Content Newsroom Drives 9.7M Engagements
Online Media Daily, Laurie Sullivan - Friday, February 8, 2013
Virgin Mobile's partnership with BuzzzFeed to create site content has churned o ...
- Sailthru Raises $19 Million, Expands Ops In U.S., Globally
Online Media Daily, Mark Walsh - Monday, February 11, 2013
Sailthru, which specializes in content personalization, has closed $19 million in ...
- Flockler, EditorEye In Social Content Deal
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 5, 2013
Flocker and EditorEye have teamed up in order to provide a conte ...
- What Content Niche Is The Next Big Hit?
MediaDailyNews, Mike Bloxham - Wednesday, February 6, 2013
Neither the food nor the homes category emerged from a vacuum; it ...
- Thrillist Makes Newsletter Mobile-Friendly
Online Media Daily, Mark Walsh - Friday, February 1, 2013
For mens' lifestyle guide Thrillist, the email newsletter has always been ...