- Data Key To Yahoo Japan, BrightTag Deal
Online Media Daily, Laurie Sullivan - Wednesday, October 31, 2012
Yahoo Japan, an information portal, has tapped BrightTag, a data integration platfor ...
- Judge Allows Privacy Lawsuit Against Path To Proceed
Online Media Daily, Wendy Davis - Tuesday, October 23, 2012
Mobile app developer Path has lost its bid to dismiss a lawsu ...
- Point-Of-Gaze: Tracking The Shoppers' Eyes
Data and Targeting Insider, Steve Smith - Friday, October 19, 2012
In a cool new use of eye-gaze behavioral tracking, two companies a ...
- Telenav Acquires Hyper-Local Mobile Ad Targeting Co
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 17, 2012
Brands now have the ability target ads through a Telenav platform ...
- Three Things I Think I Think About 2013
Online Spin, Cory Treffiletti - Wednesday, October 17, 2012
It's far too early to talk about predictions for next year, b ...
- DMA Launches Lobbying Campaign Against Privacy Regs
Online Media Daily, Wendy Davis - Monday, October 15, 2012
The Direct Marketing Association has launched a new lobbying and education campai ...
- We Know What You Watched -- And Tweeted -- Last Summer
Data and Targeting Insider, Steve Smith - Friday, October 12, 2012
A new "historical intent targeting" tool from LocalResponse raises the interesting questi ...
- Mobile Devices Will Become TV Media's New Point-Of-Sale
MoBlog, Steve Smith - Friday, October 12, 2012
When it comes to one of the most fundamental media behaviors ...
- Mediabrands Audience Platform Launches In Japan
Online Media Daily, Fern Siegel - Thursday, October 11, 2012
IPG's Mediabrands Audience Platform has appointed Taro Fujinaka as managing director, Japa ...
- Social Media Data Crumbs
Online Media Daily, George Simpson - Friday, October 12, 2012
Saying "Before, we could only target based on relatively real-time data, [goi ...
- Local Offer Network Launches Catalyst Platform
Online Media Daily, Fern Siegel - Tuesday, October 9, 2012
Local Offer Network, a provider of e-commerce technology, data and services, h ...
- How eXelate Turns Data Into Content To Drive Traffic
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 4, 2012
Content drives search traffic. eXelate put together a video that shows how t ...
- The New Math Of Facebook 'Likes'
PolicyBlog, Wendy Davis - Thursday, October 4, 2012
Is it any surprise that Facebook is once again under scrutiny f ...