- Pro-Motion Taps iDisplay For Digital Signage
Digital Outsider, Erik Sass - Friday, December 23, 2011
While demand for in-store digital out-of-home video is booming, there are sti ...
- VeriFone Strikes OOH Deal With NBC TV Group
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Out-of-home media platform VeriFone Systems has struck a new deal with NBC ...
- China Leads In DOOH Spending
Digital Outsider, Erik Sass - Friday, December 16, 2011
Rapid economic growth and the clear advantages of variable, interactive digital signa ...
- DOOH Networks Get New Programming
Digital Outsider, Erik Sass - Friday, December 9, 2011
Digital out-of-home networks are muscling up their content with original programming a ...
- Titan Brings Digital Phone Kiosks To Times Square
MediaDailyNews, Erik Sass - Monday, December 5, 2011
Titan is converting phone kiosks into digital out-of-home advertising platforms in N ...
- Cinema Net Adds New Kind Of Interactivity, Turns Moviegoers Into Human Joysticks
MediaDailyNews, Erik Sass - Friday, December 2, 2011
Digital out-of-home video is getting a large-scale, interactive twist courtesy of Nation ...
- U.K.'s Captive Media Turns Urinals Into Games
Digital Outsider, Erik Sass - Friday, December 2, 2011
Yes, you read that right: relieving oneself is now a game, than ...
- Reichig Out As Part Of Year-End Shake-Up At Clear Channel, Impact On Outdoor Initiatives Unclear
MediaDailyNews, Joe Mandese - Friday, December 2, 2011
Debbie Reichig, a highly regarded media marketing and sales strategist known f ...
- Adspace Expands to New Malls, Adds Interactive Guides
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
One of the nation's leading mall-based digital out-of-home advertising networks is addi ...
- Driven To Distraction -- In Cars And In Front Of The TV
TV Watch, Wayne Friedman - Tuesday, November 29, 2011
Driven to distraction on the highway? No, I'm not talking about texti ...
- Outcast, USDOT Partner For Driver Safety PSAs
MediaDailyNews, Erik Sass - Sunday, November 27, 2011
Of the fatal incidents resulting from distraction, 18% involved cell phones. ...
- Kinetic To Media: No 'Eyes On,' No Ad Budget
MediaDailyNews, Joe Mandese - Monday, November 21, 2011
In a move that could drop thousands of smaller out-of-home media supplie ...
- Clear Channel Clears New Airport 'Experience' Deal
Raw, Joe Mandese - Wednesday, November 16, 2011
Clear Channel Airports announced a renewal of an "experiential marketing and sponsorshi ...
- Blood Pressure Kiosks Go Multimedia
Digital Outsider, Erik Sass - Friday, November 11, 2011
If you've ever used one of those self-service blood pressure kiosks ...
- Adspace Gets 'Lucky'
Digital Outsider, Erik Sass - Friday, November 4, 2011
Digital out-of-home video network Adspace is partnering with Conde Nast's shopping magazi ...
- Latinos in Social Media Unveil Times Square Billboard
Digital Outsider, Erik Sass - Friday, October 28, 2011
This week brought yet another mash-up of two innovative, fast-growing digital channel ...
- Mall Network Viewers Over-Index on Key Media, Purchase Behaviors
Digital Outsider, Erik Sass - Friday, October 21, 2011
Stop the presses! It turns out mall-goers are disproportionately young and fema ...
- OOH Media Challenges Agencies, Brand Strategy Vital
MediaDailyNews, Steve McClellan - Wednesday, October 19, 2011
Despite digital-based media's collective 16% growth in the first half of 201 ...
- McDonald's Launches In-Store TV Channel In California
Around the Net In Media, Phyllis Fine - Monday, October 17, 2011
Want some fries with your in-store TV? Customers visiting 800 McDonald's restauran ...
- Gauge Mobile, Newad Introduce Near-Field Ads
Digital Outsider, Erik Sass - Friday, October 14, 2011
Near-field communications is one of the most promising routes for connecting out-of-ho ...
- DPAA Elects 3 New Members
Online Media Daily, - Monday, October 3, 2011
The Digital Place-based Advertising Association (DPAA) elected three new members to t ...
- More Social Media Coming To Digital Signage
Digital Outsider, Erik Sass - Friday, September 30, 2011
With more and more people accessing social media sites from mobile device ...
- Amid Leadership Woes, HP's Digital Signage Shines (Literally)
Digital Outsider, Erik Sass - Friday, September 23, 2011
It's no secret that all is not well at HP, as ...
- Interactive Signs Promote TV Shows, Safety
Digital Outsider, Erik Sass - Friday, September 16, 2011
Part of the appeal of digital out-of-home signs is their potential f ...
- DOOH Soars With Outcast, AdSpace Growth
MediaDailyNews, Erik Sass - Wednesday, September 14, 2011
The digital out-of-home industry is marking more gains this week, with Outca ...
- Digital Switch: Nix To CEO, Scala
MediaDailyNews, - Wednesday, September 14, 2011
Scala, a global provider of digital signage and advertising management solutions, nam ...
- Access1 Media Brings Political Polling To DOOH
Digital Outsider, Erik Sass - Friday, September 9, 2011
Politics seems to permeate all areas of American life, and now that ...
- Akoo Expands Sales, Management Team
MediaDailyNews, Erik Sass - Tuesday, September 6, 2011
Reflecting the broader growth trend in digital out-of-home video advertising, Akoo, whi ...
- rVue Brings Social Media Into Actual Society, Digital Out-Of-Home Net Offers 'Groupon' Deals At Retail
MediaDailyNews, Erik Sass - Monday, August 29, 2011
Digital out-of-home technology firm rVue is launching a new direct marketing platfor ...
- Clear Channel Runs 9/11 PSA on Times Square Billboard
Digital Outsider, Erik Sass - Friday, August 26, 2011
Clear Channel Communications has partnered with the National September 11 Memorial &am ...