- CW Elevates Haskins To EVP Marketing, Digital
MediaDailyNews, Wayne Friedman - Wednesday, November 30, 2011
CW's longtime marketing executive Rick Haskins is staying with the network aft ...
- Adobe Acquires Efficient Frontier, Streamlines Ad Buying
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Adobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- Digital Success: Online Ad Revs Hit Nearly $8B
Online Media Daily, Gavin O'Malley - Wednesday, November 30, 2011
For the third quarter of the year, online advertising revenues were ...
- Madison Avenue Expat Wieser Forecasts Ad Industry's 'New Normal'
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2011
In his first official ad spending forecast since leaving the ad industr ...
- Radio Poised For Modest Growth In 2012
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
Total radio advertising revenues will increase 3.5% in 2012 to just und ...
- Clear Channel's iHeartRadio Remains Ad-Free Till April
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
Clear Channel Radio, which has positioned its New iHeartRadio platform as ...
- Ford Adds Slacker Radio With Sync AppLink
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
The battle to control drive-time listening is heating up with the ent ...
- Reports: Digitas' Lang To CEO Of Time Inc.
Raw, Joe Mandese - Wednesday, November 30, 2011
Laura Lang, the CEO of Digitas, and the top digital executive insi ...
- SMG Unspools Liquid Thread In North America, Taps Poer To Run It
Raw, Joe Mandese - Wednesday, November 30, 2011
Starcom MediaVest Group has named Brent Poer executive vice president and executi ...
- Time Inc. Confirms Digitas' Lang As CEO
Raw, Joe Mandese - Wednesday, November 30, 2011
Time Warner has confirmed that Digitas' Laura Lang has been named C ...
- Publicis Expands Modem In China, Muscles Into 'Vast Interior'
Online Media Daily, Joe Mandese - Tuesday, November 29, 2011
Publicis Groupe this morning announced another in a series of agency acquisitio ...
- 'New Haven Register' Gains Digital News Focus
Online Media Daily, Fern Siegel - Monday, November 28, 2011
Journal Register Co.'s The New Haven Register in New Haven, Conn., h ...
- Digital Reshapes China, Aids Booming Ad Economy
Online Media Daily, Steve McClellan - Sunday, November 27, 2011
The digital media revolution is reshaping Chinese society to help make ...
- NBC News Beefs Up Digital Media
Online Media Daily, Fern Siegel - Monday, November 28, 2011
NBC News is adding two new staffers to its digital media departm ...
- Disney Movies To Run On YouTube
Online Media Daily, Wayne Friedman - Sunday, November 27, 2011
With all the talk about Netflix being a cable killer, some ha ...
- 7 Digital Trends You Should Know
Marketing Daily, Chris Chariton - Friday, November 25, 2011
Changes in the digital world of marketing keep coming fast and furiou ...
- Better Is Better
Online Media Daily, John Shelton - Friday, November 25, 2011
The media buying industry is rapidly evolving, and yet many agency syste ...
- Sweet Win: UM Scores Ghirardelli Digital
Online Media Daily, Steve McClellan - Tuesday, November 22, 2011
Interpublic Group media shop UM has been awarded the Ghirardelli Chocolate Company ...
- Microsoft Acquires VideoSurf
Online Media Daily, Gavin O'Malley - Tuesday, November 22, 2011
Setting up its broader digital TV strategy, Microsoft just announced the acquisiti ...
- Fjord Taps Publicis Modem's Yeon As U.S. Chief
Online Media Daily, Joe Mandese - Wednesday, November 23, 2011
Digital design consultancy Fjord has tapped Publicis Modem Executive Vice President-Managing Direct ...
- L.A.Times Reorganizes Sales Team: Taps HBO's Nunn, Variety.com's Collins
Raw, Joe Mandese - Wednesday, November 23, 2011
In a bid to get more digital revenue and "promotional media" revenue ...
- Majority Of Readers Access Digital Magazine Content, Ads
MediaDailyNews, Erik Sass - Monday, November 21, 2011
Over half of American magazine readers are accessing magazine content and advertisi ...
- Virtual Fan Net Connects Brands WIth Athletes
Online Media Daily, Gavin O'Malley - Monday, November 21, 2011
Blending digital media and sports marketing, Amplify Social's new network teams bran ...
- Universal McCann Appointed Ghirardelli's Digital AOR
Raw, Steve McClellan - Tuesday, November 22, 2011
UM has been awarded the Ghirardelli Chocolate Company's Digital Agency of Reco ...
- Booth Newspapers Lays Off 550 In Move To Digital
Around the Net In Media, Phyllis Fine - Monday, November 21, 2011
Grands, Rapids, Mich.-based Booth Newspapers, which is transitioning to a much mo ...
- Rules Of Engagement For New Ad Order
Marketing Daily, Jonathan Gardner - Monday, November 21, 2011
In years past, exceptional/astounding/astonishing/outstanding creative pushed the advertising envelope. ...
- Levi's Creates Unified Voice, E-commerce Success
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
How do you make a decentralized global apparel company without a singl ...
- P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Tremor, the Procter & Gamble marketing unit that focuses on the so-call ...
- Digital-Only Readers Make Up 11% Of Magazine Audience
MediaDailyNews, Erik Sass - Thursday, November 17, 2011
GfK MRI just released the results of its first magazine audience surv ...
- Analyst: Amazon Preps Smartphone
Online Media Daily, Mark Walsh - Thursday, November 17, 2011
Amazon has already come out with an e-reader and a tablet, ...