Universal McCann Appointed Ghirardelli's Digital AOR
UM has been awarded the Ghirardelli Chocolate Company’s Digital Agency of Record business. The business will be based in the UM San Francisco office and led by Matt Nessier, UM seniror vice president Emerging Media.
“We were very impressed with the strategy and insights presented by UM,” stated Mona Maher, Vice President of Marketing for Ghirardelli. “Digital and social media are important tools in our marketing mix. As we continue to grow and invest in our premium brand, we see UM as the perfect partner to help us achieve our goals.”
Jacki Kelley, Global CEO UM, stated, “We look forward to partnering with Ghirardelli as we utitilze our measurement capabilities to lead to successful business outcomes for them.”