- Analysts: Industry Gets Digital Spur From WPP's AKQA Buy
Online Media Daily, Steve McClellan - Wednesday, June 20, 2012
Could WPP's acquisition of AKQA for an estimated $540 million spark anoth ...
- Affluents Living Digitally Infused Lifestyles
Engage:Affluent, Stephen Kraus - Wednesday, June 20, 2012
Each month, our survey takes the pulse of American Affluents, tracking the ...
- Baby Boomers Are Big Video Consumers
MediaDailyNews, Wayne Friedman - Tuesday, June 19, 2012
A new wave of digital TV users has arrived: video consumers 50 ...
- WPP Agrees To Acquire AKQA
Raw, Steve McClellan - Wednesday, June 20, 2012
WPP has agreed to acquire AKQA one of the last big independe ...
- Australian Newspapers Shrink Before Digital Onslaught
Around the Net In OMD Europe, Nina Lentini - Monday, June 18, 2012
Fairfax Media Ltd., Australia's second-largest newspaper publisher, plans to cut 22% ...
- Nissan Rolls Out Biggest Campaign For Altima
Marketing Daily, Karl Greenberg - Monday, June 18, 2012
Nissan North America today is launching the campaign for its 2013 Altim ...
- Mindshare Names 2 Senior Execs
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Mindshare has hired two senior executives for its Toronto-based Canadian operatio ...
- Tesco Buys Digital Music Platform WE7
Around the Net In OMD Europe, Nina Lentini - Sunday, June 17, 2012
For GBP10.8 million, Tesco has bought a 97% stake in UK-based W ...
- Licensing Expo: Speed Dating In Vegas
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
It might look to the casual observer that there are no stran ...
- Commerce Department Tackles Mobile Privacy
Online Media Daily, Wendy Davis - Friday, June 15, 2012
The Commerce Department will convene a broad array of online companies a ...
- Hidden Valley Ranch In Ketchup Beat-Down
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Hidden Valley is in a bottle battle royal against ketchup in ...
- Report: Digital Dads Versus Just Dads
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Earlier this week, we looked at how dads differ from moms wh ...
- Crunchy Nut Woos Adults With Nutty 'Superhero'
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuri ...
- Mag Bag: Time Inc. Sells Digital Subs For iPad
MediaDailyNews, Erik Sass - Thursday, June 14, 2012
Time Inc. has unveiled iPad subscription plans for all 20 of i ...
- Nickelodeon UK Poaches Disney For Digital Leader
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 13, 2012
Suzie Adams will be responsible for all of the company's digital outp ...
- Olympics To Serve As Digital Media Lab For Intersperience
Around the Net In OMD Europe, Nina Lentini - Thursday, June 14, 2012
Intersperience is launching an ethnographic study of how digital media is us ...
- Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
A Google ad research executive made a pitch Tuesday to use digit ...
- Chevron Signs With USGA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Chevron has signed a three-year deal -- $4 million annually -- th ...
- Finnish Commuters Order Groceries At Virtual Stores
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 12, 2012
Finnish startup Digital Foodie has teamed up with a grocery retailer ...
- You've Got Users, But Do You Have A Revenue Model?
Online Media Daily, Jason Tabeling - Tuesday, June 12, 2012
The future is taking shape, and it is integrated and content-driven marketin ...
- Lexus Title Sponsor For Virtual U.S. Open
Online Media Daily, Fern Siegel - Monday, June 11, 2012
Lexus has partnered with the USGA (United States Golf Association) and WG ...
- Miracle Whip Taps Celebs For Mock-PSA Video Push
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth ...
- Tablet Usage Explodes, Changes Digital Habits
Online Media Daily, Gavin O'Malley - Friday, June 8, 2012
Giving brands a big screen on which to reach mobile consumers, table ...
- Q&A: MLS' Digital World Domination
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Soccer is still about goals, penalty kicks, yellow cards and blood, swe ...
- Chevy Sonic Takes The Stick To College
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
General Motors Chevrolet is touting the stick to collegiates for its Son ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- N.J. Sues 'Teach Me' Developer For Collecting Data From Children
Online Media Daily, Wendy Davis - Thursday, June 7, 2012
New Jersey Attorney General Jeffrey Chiesa has sued app developer 24x7 digit ...
- Indie Developers Help Cadbury
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Kraft Foods is asking independent developers and start-up companies to produce digit ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- Uncommon Sense: Multiplying the Digital Divide
Online Media Daily, Jeff Einstein - Thursday, June 7, 2012
The Great Lie told by those who wage the War Against t ...