Around the Net
Olympics To Serve As Digital Media Lab For Intersperience
- Research Live, Thursday, June 14, 2012 3 AM
Intersperience is launching an ethnographic study of how digital media is used by British families during the London 2012 Olympics, called ‘Connected Olympics’. The research will see cameras installed in 20 homes to monitor how consumers follow the action on a variety of technology platforms – including tablets, smartphones, laptops and TVs (including internet-enabled sets). It will also involve in-depth interviews with family members with an emphasis on lifestyle and household dynamics to augment the video footage and add context.
