- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- Kantar Acquires AdGooroo To Enhance Data Analysis
Online Media Daily, Laurie Sullivan - Friday, December 21, 2012
WPP Group's Kantar Media, which provides insights into online marketing and advertisin ...
- Flite, Channel Intelligence Partner For Display Ads
Online Media Daily, Fern Siegel - Tuesday, December 4, 2012
SaaS advertising platform provider Flite has partnered with Channel Intelligence, a provid ...
- Making Your Brand Stand Out In The Digital Display Jungle
Mobile Marketing Daily, Srini Dharmaji - Monday, December 3, 2012
Planning display advertising in a multi-screen world requires consistency among devices ...
- Like Two Peas In An Ad Pod, RTB Platform Turns Brands Into Networks For Other Brands
Online Media Daily, Joe Mandese - Monday, December 3, 2012
In a surprising twist to the online ad network business, retail bran ...
- Aggregate Knowledge Puts Its Money Where Facebook's Mouths Are, Guarantees New Targeting Platform
Online Media Daily, Joe Mandese - Monday, December 3, 2012
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertise ...
- Drawbridge Opens For Cross-Platform Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 28, 2012
Erin Bury talks with Eric Rosenblum, who left Google last summer to jo ...
- Meal-Time Displaces Real-Time: Thanksgiving Analysis Shows RTB Cost Soaring As Volume Crashes
Online Media Daily, Joe Mandese - Monday, November 26, 2012
In one of the first detailed analyses of the seasonal fluctuations ...
- U.K. Marketers Rocket Digital Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, November 26, 2012
U.K. marketers will increase spending by 14% to $8.8 billion for onli ...
- Digital Native Batson To Lead Sales At Analog Giant Cumulus
Online Media Daily, Joe Mandese - Monday, November 26, 2012
Digital wunderkind JT Batson, a key player in the formation of media-buyi ...
- AOL Extends Ad Uptick Into Q4
Raw, Mark Walsh - Wednesday, November 21, 2012
AOL earlier this month reported higher than expected revenue and earnings f ...
- Why Display Ads Will Become More Important To Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, November 21, 2012
Don't discount the impact of display advertising on paid-search ads or sear ...
- NBCU Restructures Sales, Naylor To Focus On Digital News Properties Including iVillage
Online Media Daily, Joe Mandese - Friday, November 16, 2012
In a move that seems lateral at best, NBCUniversal digital sales chi ...
- C.A.S.T.ing The Net For Native Ads
Data and Targeting Insider, Laurie Sullivan - Thursday, November 15, 2012
Publishers have been turning to native ad units integrated alongside content ...
- Quantcast Unveils Self-Serve Platform: Enables Brands, Publishers To Define Real-Time Audience Segments
Online Media Daily, Joe Mandese - Thursday, November 15, 2012
Census-based online audience giant Quantcast is continuing to expand and diversify wi ...
- Real-Time Bidding Soars, Display Ads To Hit $15 Bil
Online Media Daily, Gavin O'Malley - Wednesday, November 14, 2012
To the dismay of resistant publishers and marketers, real-time bidding will accou ...
- Starcom Teams With Ad Platform Flite
Raw, Mark Walsh - Monday, November 12, 2012
Starcom MediaVest Group has formed a partnership with ad customization platform Fli ...
- Wall Street's Wieser To Premium Publishers: You're On The Endangered Species List
Online Media Daily, Mark Walsh - Thursday, November 8, 2012
Pivotal Research Group's Brian Wieser points to factors including flat ad spendi ...
- The Eventual Death Of Premium Web Advertising
Online Media Daily, Brian Wieser - Monday, November 12, 2012
The health of premium web advertising has been permanently damaged in rece ...
- Pixel Jacking Costs Brands Millions
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2012
Media buyers and publishers continue to struggle with bot nets, fraudulent clic ...
- Mobile Is Key To Cross-Media Marketing Strategy
Online Media Daily, Laurie Sullivan - Wednesday, November 7, 2012
Forrester Research has released a method for benchmarking a company's "mobile maturity ...
- Obama, Romney: Fail To Exploit Online Media Opportunities
Online Media Daily, Laurie Sullivan - Friday, November 2, 2012
Barack Obama's and Mitt Romney's campaign teams spent more than $1 billi ...
- Something Old, But Sort Of New: Content Platform Lets Brands Borrow Up The Wazoo
Online Media Daily, Joe Mandese - Monday, November 5, 2012
In the latest twist in the rapid evolution of online content marketin ...
- Tips On How SEO, Paid Search, Display Work Together
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 2, 2012
Larry Kim gives us five tips on analyzing $1 billion in AdWor ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Yahoo Revs Up 11%, Mayer Puts Focus On Search, Mobile
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Yahoo's revenue from search, minus traffic acquisition costs, rose 11% to $4 ...
- Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait Accompli
Online Media Daily, Joe Mandese - Monday, October 22, 2012
Nielsen is approaching an "inflection point" in terms of the ad indust ...
- Google: Earnings Down, Revs Up, Mobile Is Wild Card
Online Media Daily, Laurie Sullivan - Thursday, October 18, 2012
Google's premature third-quarter earnings release stirred the investment community Thursday by reporti ...
- Search, Social, Display Team Building
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 18, 2012
What does it mean to maximize a company's digital marketing teams? Ja ...
- Google Gives Virtual Look At Data Centers
Online Media Daily, Laurie Sullivan - Wednesday, October 17, 2012
The world got to take a virtual tour of Google's data cente ...