- Schools Introduce Social Media Courses
The Social Graf, Erik Sass - Tuesday, December 11, 2012
As if college students weren't already spending enough time on social medi ...
- New Campaign For Boston Museum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
New ads for the Museum of Science, Boston, seek to remind peop ...
- Aldi Stretches Brand Promise For Hunger Challenge
Marketing Daily, Sarah Mahoney - Wednesday, November 28, 2012
The limited-assortment grocery store that aims to win shoppers over by stretchi ...
- 'Curious George' Ups Kids Science, Math Knowledge
MediaDailyNews, Fern Siegel - Wednesday, November 14, 2012
A new study conducted by the New England-based Concord Evaluation Group fou ...
- Could Advertising Pay For Your Child's College Education?
Online Media Daily, Scott Gillum - Wednesday, November 14, 2012
Bringing higher education to the masses also comes paradigm-shifting challenges. It h ...
- Gyro Wins Smart Technologies Global Brand Biz
MediaDailyNews, Steve McClellan - Thursday, November 8, 2012
Smart Technologies has appointed ad agency Gyro to create the company's fir ...
- How Teens Use Search To Research
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 6, 2012
Dan Goodwin cites a Pew research study on how teens primarily u ...
- IPG Mediabrands Schools Media Wannabes
MediaDailyNews, Steve McClellan - Thursday, November 1, 2012
IPG Mediabrands in the UK is launching a new program designed ...
- The New College Try
Engage:Teens, Eric Pakurar - Monday, October 29, 2012
For many high school seniors across the country, fall marks the beginni ...
- Honda Backs Distracted Driving Research
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Honda and Ohio State University have opened a $1.3-million Driving Simulation Laborato ...
- Lincoln Financial Encourages Retirement Savings
Marketing Daily, Tanya Gazdik - Friday, October 19, 2012
Lincoln Financial Group is encouraging Americans to save for their retirement throu ...
- FT Winds Up Digital Learning Days For Staff
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 10, 2012
The Financial Times offered staff a host of panel discussions and presentation ...
- The Scariest Time Of The Year: Mid-Term Grades
Engage:Moms, Patti Minglin - Wednesday, October 10, 2012
While October rushes us into Halloween and other fall fun festivities, ...
- Wear Headphones: BMW Brings Performance School Online
Marketing Daily, Karl Greenberg - Friday, September 28, 2012
Marc Hartzman, creative director at kbs+, says the company wanted the n ...
- Guardian, Cardiff U. Offer Digital Journalism MA
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 26, 2012
The Guardian is moving into the training business by offering a maste ...
- Allstate Helps Latinos Reach Educational Goals
Marketing Daily, Aaron Baar - Tuesday, September 18, 2012
Even as the Hispanic market continues to grow in the United State ...
- Dell Sees Lift From Multiplatform Campaign
Online Media Daily, Mark Walsh - Monday, September 17, 2012
To promote its educational technology products, computer giant Dell this summer r ...
- Back-To-School Bonanza
Engage:Teens, Alex Realmuto - Thursday, September 13, 2012
School's back for the semester. Students ranging from kindergarteners to college coe ...
- College Student Discretionary Spend Way Up
Marketing Daily, Karl Greenberg - Wednesday, September 12, 2012
For marketers, the good news is the college kids are confident, wi ...
- University Of Calif. Talks Innovation In First Digital Effort
Marketing Daily, Karl Greenberg - Monday, September 10, 2012
The University of California's Office of the President has launched its fir ...
- TV Advertising To Students Most Effective; Email Best Reach
Research Brief, Jack Loechner - Tuesday, September 11, 2012
According to a proprietary 2012 College Marketing Report from the Barnes &am ...
- Be Smart And Go To The Head Of The Millennial Class
Engage:Millennials, Sharalyn Hartwell - Friday, September 7, 2012
By now, kids everywhere have gone back to school and Millennials ha ...
- Petco Launches Educational Fish Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 5, 2012
Petco is urging parents to resist the hype surrounding the upcoming "Findi ...
- Campbell Cans Salute Warhol's Iconic Soup Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell ...
- Rosetta Stone Upgrades Social Site
Online Media Daily, Fern Siegel - Tuesday, August 28, 2012
Rosetta Stone TOTALe's home screen and Rosetta World, the online community a ...
- Whole Foods, Target, JCP Focus On School Causes
Marketing Daily, Sarah Mahoney - Friday, August 24, 2012
As retailers heap their cause-related efforts on school charities in the back-to-scho ...
- Mobile Devices, Textbooks Gain Traction In Schools
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
Some teachers remain hesitant to adopt digital textbooks, but there are sig ...
- Robot App Store Debuts Robopedia
Online Media Daily, Zoe Mandese - Friday, August 17, 2012
The Robot App Store has created The Robopedia, an encyclopedia of informati ...
- Back To School & Cause: A Powerful Combination
Marketing: Causes, David Hessekiel - Monday, August 13, 2012
Back-to-school is big business, and consumer surveys consistently put support of educati ...
- Kmart Adjusts Back-to-School Offerings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Since, per Kmart, more public schools are requiring uniforms and others a ...