- Sales Of Potato Chips Thriving In Recession
Marketing Daily, Karlene Lukovitz - Wednesday, September 30, 2009
Potato chip sales have leaped by 22% since the economy started ...
- Frito-Lay In Exclusive Deal With 'Reader's Digest'
Marketing Daily, Aaron Baar - Wednesday, September 30, 2009
The company's True North snack brand has signed on as the exclusi ...
- Vegemite 2.0 Developments Offers Insight Into The New Kraft
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Ilan Brat writes that the launch of a lighter version of Vegemi ...
- Let's Limit Our Intake Of Corn-Syrup Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Dan Neal takes a look at the full-page newspaper ads that a ...
- Why Kobe Holds The Cards In New Marketing Deal
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kobe Bryant has signed an exclusive deal to become the face o ...
- 7-Eleven Brings Japanime 'Domo' In-Store
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketi ...
- Hostess Dangles $1M In Halloween Promotion
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp ...
- Del Monte Sponsors Kids Recipe Contest
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2009
The contest requires entrants to develop or modify an existing recipe ...
- Early Products Containing Stevia May Taint Consumer Perception
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 29, 2009
A senior analyst at Mintel says that some of the stevia-sweetened produc ...
- Smucker's Gives Away 20K Coupons In One Morning
Marketing Daily, Karlene Lukovitz - Monday, September 28, 2009
The promotion's premise is based on a survey of 1,520 moms (8 ...
- Jamaican Banana Firm Works To Rebrand Itself
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
...
- Tasty Baking Inks Deal With Pittsburgh Steelers
Marketing Daily, - Saturday, September 26, 2009
Tasty Baking Company, maker of Tastykake snack products, has signed a multi-yea ...
- Little Debbie's Chocolate Cupcakes Resolve Disputes
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
Just in time for the holiday put-on-the-poundage season, Little Debbie's marketing te ...
- Mars Shuffles Agency Tasks
Marketing Daily, - Wednesday, September 23, 2009
Mars, Incorporated will reorganize the assignments of its current four agency partne ...
- Altoids, Fox Partner On Online And Mobile Series
Marketing Daily, Karlene Lukovitz - Wednesday, September 23, 2009
Making the series available to fans "on the go" via mobile pho ...
- Whole Foods Savors Partnership With 'Top Chef'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 23, 2009
Whole Foods, the official grocer for Bravo's six-year-old hit show "Top Chef ...
- Seth Green On Board As Butterfinger 'Mouthpiece'
Marketing Daily, Karlene Lukovitz - Tuesday, September 22, 2009
Butterfinger continues to reveal components of its comedy-focused marketing plan. In t ...
- Who's Buying Energy Bars?
Marketing Daily, - Wednesday, September 23, 2009
Top 10 DMAs in which adults live who used nutrition/energy bars ...
- Rosenfeld Setting 'Delicious' Goals At Kraft
Around the Net In Brand Marketing, Thom Forbes - Monday, September 21, 2009
...
- Who's Buying Yogurt?
Marketing Daily, - Monday, September 21, 2009
Top 10 DMAs in which reside adults who used yogurt in t ...
- Farmer John Beefs Up Hot Dog Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Farmer John, a Los Angeles-based meats brand owned by Hormel that primari ...
- Yoplait Launches YoPlus Light
Marketing Daily, - Thursday, September 17, 2009
General Mills's Yoplait has launched YoPlus Light. Like regular YoPlus, the lig ...
- Who's Buying Honey?
Marketing Daily, - Thursday, September 17, 2009
Top 10 DMAs in which live adults who used honey in t ...
- Cascadian Farm Promo Supports N.Y. Parks
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2009
The General Mills company is also sponsoring a new featured trails gui ...
- Q&A: LU Biscuits Seeks Out Stylish Samplers At Fashion Week
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
...
- Just An Online Minute... Mekhong Drops Anchor At Apotheke
Just An Online Minute, Kelly Samardak - Wednesday, September 16, 2009
Apotheke. Immediately, because it's described as an unmarked door in Chinatown, ...
- Who's Buying Soy Sauce?
Marketing Daily, - Wednesday, September 16, 2009
Top 10 DMAs in which adults reside who used soy sauce ...
- Kraft May Sell Assets To Raise Cash For Cadbury
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
Kraft might sell venerable brands such as Maxwell House and Oscar May ...
- Why Hormel's Jennie-O Brand Is Promoting Weight Loss
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
...
- Sara Lee Deli Online Videos Target Moms
Marketing Daily, Karlene Lukovitz - Monday, September 14, 2009
The brand worked with Second City Communications, the business services arm ...