- Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginni ...
- Food Marketing Guidelines: Are Feds Backing Down?
Marketing Daily, Karlene Lukovitz - Friday, September 30, 2011
An Obama administration letter to House Energy and Commerce Chairman Fred Upt ...
- Ocean Spray Cranberry Bog Hits Big Apple
Marketing Daily, - Friday, September 30, 2011
Ocean Spray is launching a pop-up restaurant inside a cranberry bog ...
- Yoplait, Betsey Johnson Team Up In NYC
Marketing Daily, - Thursday, September 29, 2011
General Mills's Yoplait is working with fashion designer Betsey Johnson on brea ...
- Lay's Now Winnipeg Jets' Official Chip
Marketing Daily, - Wednesday, September 28, 2011
PepsiCo Foods Canada's has signed an exclusive, five-year sponsorship deal (through t ...
- Doritos Amateur Ad Contest Is Back Versus Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Doritos, for its 2012 Super Bowl contest, it is pitting consumers again ...
- Get'cher Free-Range, Organic Chicken Salad Sammy
Marketing Daily, Karl Greenberg - Tuesday, September 27, 2011
The new eateries at Madison Square Garden cleave -- at least thematical ...
- Cheech & Chong Hype 'Magic' (Fiber One) Brownies
Marketing Daily, Karlene Lukovitz - Monday, September 26, 2011
In a perhaps-inevitable latest iteration of marketers' use of '60s and '7 ...
- Report Spotlights 'Junk Food' Commodities Subsidies
Marketing Daily, - Monday, September 26, 2011
According to a new report from CALPIRG and the U.S. PIRG Educati ...
- Bad Week For '60s Icons: Kodak Dives; Doritos Guy Dies
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 27, 2011
It's a sad day if you remember tail fins, "Bonanza" and hula-hoop ...
- Smell The Coffee: OMD Wins $200M Sara Lee
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Sara Lee has appointed OMD to handle its estimated $200 million med ...
- Wegman's Sells Grandma's
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Wegman's has relaunched two of its private-label jarred sauces under "Grandma's" a ...
- App Offers Alternative To Reading Food Labels
Marketing Daily, - Friday, September 23, 2011
With front-of-packaging labeling systems the hot topic in the food/beverage industries, ...
- Lunch Behaviors Can Vary Significantly By Generation
Marketing Daily, Karlene Lukovitz - Sunday, September 25, 2011
Millennials are the heaviest users of restaurants/foodservice options at lunch, but they' ...
- General Mills's Earnings Down, But Beat Expectations
Marketing Daily, - Thursday, September 22, 2011
General Mills reported fiscal Q1 profits of $405.6 million (61 cents ...
- Food Industry Redubs FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, September 22, 2011
The food and beverage industry has renamed its new, voluntary front-of-package nutriti ...
- ConAgra's Earnings Hit By Costs
Marketing Daily, - Wednesday, September 21, 2011
ConAgra Foods saw fiscal Q1 earnings drop 42% as a result ...
- Killing the 'King' Looks Positive For Burger King
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
The new, much less edgy and teen-oriented creative approach has been second-guess ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Marketing Daily, - Tuesday, September 20, 2011
In Pizza Hut's latest TV spot, promoting the return of its $ ...
- Quaker, Zazu Launch Morning Mobile App
Marketing Daily, - Tuesday, September 20, 2011
Quaker Oats has partnered with digital startup Zazu to launch a mobi ...
- USAID, Ad Council Raise Awareness of East Africa Famine
MediaDailyNews, Erik Sass - Monday, September 19, 2011
With literally millions of people in the Horn of Africa threatened wi ...
- Senate Committee Backs New Food Marketing Guidelines
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
The Senate Appropriations Committee has voted to support new guidelines on marketi ...
- Shawn White Gets Behind Chewing Gum
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Forget perfume, apparel, a new snowboard line, or a ski resort. Olymp ...
- Birds Eye Aims To Shake Up Frozen Veggie Status Quo
Marketing Daily, Karlene Lukovitz - Friday, September 16, 2011
With the U.S. Department of Agriculture's new MyPlate icon driving home t ...
- Campbell Launching 35 Products This Fall
Marketing Daily, - Friday, September 16, 2011
Campbell Soup Company has announced that it will launch 35 new so ...
- Starcom Sweetened With $60M Mars-Wrigley Asian Account
MediaDailyNews, Steve McClellan - Friday, September 16, 2011
Big pitch decisions continue to roll out of Asia. The latest w ...
- Snickers Taps Former Dallas Cowboys Player For New Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
Snickers, which has used such celebs as Betty White, Roseanne Barr a ...
- Hain Celestial Developing Almond-Based Yogurt
Marketing Daily, - Thursday, September 15, 2011
Hain Celestial, which recently acquired the Greek Gods yogurt brand, will so ...
- Former CEO Reflects On Changing Campbell's Culture
Marketing Daily, - Thursday, September 15, 2011
The culture was "incredibly low-trust," rusty barbed wire surrounding headquarters' perimeter ma ...
- Opponents: Withdraw Kids' Food Marketing Guidelines
Marketing Daily, - Wednesday, September 14, 2011
Opponents of the voluntary guidelines for marketing food to children put forwa ...