- Social, Mobile Hotter Than Ever in 2011
Marketing Daily, Karlene Lukovitz - Friday, December 30, 2011
Social media and mobile marketing continued to heat up in the food/bevera ...
- Granola Cereal Goes National
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 29, 2011
McCabe's Granola, the all-natural cereal launched by two University of Cincinnati gradua ...
- Softer Diet Industry Guns For Tubby Men
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
The shift toward men is due to slower growth in the indust ...
- Lempert: Boomers, Men Will Shape Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, December 28, 2011
The buying power of Baby Boomers and the increasing roles of m ...
- Special K Offers Customized Weight-Loss Solutions
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2011
Designed by RazorFish, the program also offers registrants/participants access to support fr ...
- General Mills Launches Lactose-Free Yoplait
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2011
The new Yoplait lactose-free line will launch in late January in t ...
- Orbit App Lets Facebook Fans Design Packages
Marketing Daily, Karlene Lukovitz - Thursday, December 22, 2011
The brand is encouraging fans to create individually customized package designs usi ...
- Healthy Kids' Eating Habits Start at Home
Marketing: Health, Anne Marie Kelly - Friday, December 23, 2011
The apple doesn't fall far from the tree when it comes ...
- Retail Pizza Launch Celebrates Gluten-Free
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2011
Garlic Jim's -- a new, gluten-free retail frozen pizza line from t ...
- M&M's Return To The Super Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2011
M&M's will replace Snickers as Mars' featured product during the big g ...
- Kraft, General Mills Launching Many Products In '12
Marketing Daily, Karlene Lukovitz - Tuesday, December 20, 2011
Kraft has 70 launches on tap for Q1; General Mills plans ...
- Food Firms Use Net To Reach Kids
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
The British Heart Foundation cited websites by Cadbury's and Nestle as exampl ...
- Marketing To Kids Proposal Gets Another Setback
Marketing Daily, Karlene Lukovitz - Friday, December 16, 2011
The food industry has lobbied heavily against the voluntary proposal, maintaining th ...
- McCormick Adds Social Spice To Holiday
Marketing Daily, Sarah Mahoney - Saturday, December 17, 2011
With millions of homes in America immersed in cookie-baking and menu-planning mayhe ...
- Procter & Gamble's Problem With Pringles
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
Procter & Gamble didn't crunch the details on its Pringles partner adequatel ...
- MyPlate Guidelines: Adherence Is Extremely Low
Marketing Daily, Karlene Lukovitz - Wednesday, December 14, 2011
The average American's diet meets most of the nutritional guidelines recommended ...
- Shopping Pops With Chopping Blocks
Marketing Daily, Liz Aviles, Erin Yazgan - Thursday, December 15, 2011
Ditch the "dumb dad" stereotype and reach out to the 21st-century ...
- Kraft Sampling Machine Distinguishes Adults From Kids
Raw, Karlene Lukovitz - Wednesday, December 14, 2011
A machine being used in Chicago by Kraft can gauge age a ...
- 2011's Top Stories: Safety Trumps Inflation
Marketing Daily, Karlene Lukovitz - Monday, December 12, 2011
Asked to rank the top food stories of 2011, Americans put t ...
- Heinz Intros Smaller, Less Costly Food Sizes
Marketing Daily, Karlene Lukovitz - Monday, December 12, 2011
H.J. Heinz is introducing several new products priced at 99 cents ...
- Dannon Yogurt Going To The Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 13, 2011
Dannon has announced that it will advertise during Super Bowl XLVI, maki ...
- Sara Lee Moving Meat HQ Back to Chicago
Marketing Daily, Karlene Lukovitz - Friday, December 9, 2011
When it splits into two publicly traded companies early next year, Sa ...
- McCormick Offering Facebook Holiday Apps
Marketing Daily, Karlene Lukovitz - Friday, December 9, 2011
McCormick has launched two holiday Facebook apps -- one for cookies, t ...
- Study: Many Kids' Cereals Still High In Sugar
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2011
A one-cup serving of Kellogg's Honey Smacks, Post Golden Crisp or Gener ...
- Purina Launches Initiatives Benefiting Shelters
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2011
Beginning this week, QR code stickers will appear on the front ...
- Shoppers Are Savvier, Seek More Deals
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The American Pantry Study revealed that 80% of shoppers like to s ...
- Crowdsourced Videos To Promote McBites
Marketing Daily, Karlene Lukovitz - Tuesday, December 6, 2011
Tongal-based contest seeks 10 videos to be used online for snack's laun ...
- Creating Buzzworthy Brands
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 6, 2011
Richard Kallman, chief executive of Montclair, N.J.-based CupcakeStop, which started as ...
- Kikkoman Coupon Promoted On 'Super Chefs'
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2011
Kikkoman, a sponsor of Food Network's "The Next Iron Chef: Super Chef ...
- Kraft Names Who Will Move Its Cheeses (And All Else)
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 6, 2011
Kraft Foods yesterday formally revealed that current CEO Irene Rosenfeld, 58, wi ...