- Pretzel Crisps Jumps On Branded Video
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2012
The videos target Pretzel Crisps' core consumer base -- women 25 ...
- Nutella Settles Lawsuit For Misleading Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 30, 2012
Ferrero has settled a consumer lawsuit arguing it has positioned its Nutel ...
- TV Ads Linked To Unhealthy Diets
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 30, 2012
A new study says fast food and alcohol advertising on television h ...
- Bird's Eye Voila! Social Efforts Driving Trial
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2012
The brand is rewarding consumers who join its community via its si ...
- It's Time To Define What's Meant By 'Natural'
Marketing Daily - Top of the News, Thom Forbes - Monday, April 30, 2012
One thing that's clear about the growing dust-up over Kashi's use ...
- California Walnuts Issues Facebook Health Challenge
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
California Walnuts is running a Facebook contest to promote walnuts' health benefi ...
- Hershey Launching Low-Fat Chocolate
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Hershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- Organic Heats Up, Breaks $30 Billion Mark
Marketing Daily, Sarah Mahoney - Tuesday, April 24, 2012
America's passion for all things organic is re-gathering steam: The Organic Tra ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- Kraft's Breastfeeding Oreo Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 24, 2012
Kraft Foods has a new ad depicting an infant suckling while clutchi ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben &am ...
- Godiva Launches Philanthropy Program
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
To date, FEED Projects and the FEED Foundation have provided more th ...
- Kellogg Trims Full-Year Guidance Ahead Of Results
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Kellogg Company has issued a statement ahead of its Q1 FY 20 ...
- Whole Foods Heightens Seafood Debate
Marketing Daily, Sarah Mahoney - Thursday, April 19, 2012
"This is a big deal," says Casson Trenor, senior markets campaigner f ...
- Marketers Try Weird Flavors
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Have a bacon milkshake, or a bacon-flavored chocolate bar, or PB&J vodk ...
- Engaging Foodie Moms
Engage:Moms, Maryanne Conlin - Wednesday, April 18, 2012
Those of us who work in food tend to segment our targ ...
- Smartfood Launches All-Natural Snacks Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Frito-Lay North America's Smartfood is launching Smartfood Selects, an all-natural-ingredients line includi ...
- Pfizer-Nestle Deal In Formulaic Stage
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 18, 2012
Reporters around the world have been scrambling to catch up with ...
- Kraft Drops Athenos Greek Yogurt Line
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
After little more than a year in the market, Kraft Foods h ...
- Chipotle, Creative Artists Win GRANDY For Video
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Chipotle Mexican Grill and CAA Marketing have won the 2012 GRANDY Awar ...
- Mike And Ike Split To Generate Renewed Interest
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The brand of chewy fruit-flavored candies will appear in packaging with eith ...
- Patagonia Trains Earth-Friendly Eye On Food
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The clothing retailer known for its use of organic cotton has beg ...
- Pizza Sales Are Piping Hot
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
Research group Technomic reports that 41% of consumers say they eat piz ...
- Unilever Urges Germans: 'F*** The Diet'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 11, 2012
The company is running a mainstream campaign created by Ogilvy in th ...
- Pizza Hut UK Debuts Hot Dog Stuffed Crust Pizza
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 11, 2012
Despite the fact that the prevalence of obesity in England has mo ...
- Trident Targets Gen Y Emotions With First Global Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
Kraft Foods' Trident gum is launching its first global campaign, and maki ...
- Entertainment Foodservice Sales On the Rebound
Marketing Daily, Karlene Lukovitz - Monday, April 9, 2012
Foodservice sales at U.S. sports and entertainment venues dropped 4% in 200 ...
- Walmart, Food Makers Launch Anti-Hunger Initiative
Marketing Daily, Karlene Lukovitz - Monday, April 9, 2012
Walmart and four of the nation's largest food makers have partnered ...
- Baseball Season: We Have A Wiener!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Major League ballparks sell food that ranges from pulled pork sandwiches a ...
- The Spotlights Glare As Ingredients Take Center Stage
Marketing Daily - Top of the News, Thom Forbes - Friday, April 6, 2012
Back in the day, you could sell tons of food by convinci ...